Choozle
MAY 28, 2019
Whether you’re a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: your digital marketing targeting. Anyone who says it’s easy probably isn’t doing it right—and if you’ve ever felt perplexed by all of the targeting tactics and data available today—you’re not alone, marketer. Here are the six types of targeting every marketer should know.
Inbox Insight
MAY 31, 2019
Drive repeatable success, whatever your account based marketing approach with this step-by-step process guide…. Reading time: 4 minutes. Whether you’re in the early stages of deploying an account based marketing strategy, planning a scaled down account based marketing pilot or are in the midst of a fully-fledged ABM program, we have a water-tight methodology that you can pit your planning against.
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BenchmarkONE
MAY 29, 2019
It’s almost that magical time of year. It’s time for surf, sand, and fun all day. It’s time for the kids to run free and parents to cash in that hard-earned PTO. It’s time to spend three months slacking off, not thinking at all about business. Wait a second. There’s room for surf, sand, and business around here. Unfortunately, creative agencies can see a bit of a summertime slump as companies spend less time marketing and more time juggling tasks while key administrators head out to catch some r
The Brit Agency
MAY 27, 2019
Without a doubt, your website is your #1 sales person - whatever your company size, new business start-up, SME or Fortune 500 global corporation, size doesn’t matter. It's all about your website - how it performs should function like your best salesperson, it should build traffic, convert leads and contribute to sales growth by nurturing your website visitors down the Inbound Marketing funnel to help close the sale.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Point
MAY 28, 2019
If you’ve ever received a notice of package delivery via Facebook Messenger, or resolved a technical issue with your cell phone via online chat, you’ll know that messaging, chat, and real-time communication are already huge trends in the way that B2C companies communicate with customers, and, in turn, the way that consumers prefer to communicate with brands.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
MAY 30, 2019
Guest post by Stefan Debois. Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior.
InsightSquared
MAY 29, 2019
I remember attending the first Ramp conference two years ago. Hosted at Fenway Park, InsightSquared put forth a bold vision—to organize the revenue operations event of the year. Standing in the Red Sox Dugout, peering across the field with a hundred fellow professionals in revenue operations, I felt like I found my tribe. This was a community who understood the power of alignment—that creating alignment across a company’s functional areas is the “master key” to unlocking exponential growth.
Zoominfo
MAY 30, 2019
There’s no way around it – voicemails are not an enjoyable part of a salesperson’s job. Not only is it a tedious process, but it’s largely ineffective in terms of getting a response. Consider these statistics ( source ): 80% of calls go to voicemail, and 90% of first time voicemails are never returned. The average voicemail response rate is 4.8%. 15% of the average sales rep’s time is spent leaving voicemails.
Marketing Insider Group
MAY 29, 2019
Running online and offline events can be one of the most effective ways to achieve your marketing goals. However, your event will only be successful if you can actually get people to attend in the first place. To ensure your event places are filled and you have the maximum opportunity to engage with your customers, […]. The post Top 5 Event Marketing Strategies & Ideas appeared first on Marketing Insider Group.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendX
MAY 30, 2019
Let’s be clear. You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Harry’s — as you’ll see shortly — is a ready example you want to emulate. They started with 12 people on their mailing list. And all 12 were their employees. Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email.
Influitive
MAY 30, 2019
If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers.
KoMarketing Associates
MAY 30, 2019
As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers. Their statistics showed that in Q4 2018, approximately 18 percent of total spend was going toward Instagram for social media marketing purposes.
Marketing Insider Group
MAY 28, 2019
You know content marketing is important. When you go to sell it to your partners, your lenders, or your C-suite, though, you need to have a solid content marketing budget in hand. How can you set up a content marketing budget that will stand up under scrutiny, bring in a hefty return on your investment, […]. The post 8 Tips to Set Up a Content Marketing Budget appeared first on Marketing Insider Group.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Adobe Experience Cloud Blog
MAY 29, 2019
Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution. Every successful demand gen campaign starts with a final goal in mind.
Hive9
MAY 30, 2019
Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. You’ve got a lot of things to consider and you’ve got a lot of things that can change at any moment.
KoMarketing Associates
MAY 29, 2019
Despite some of the challenges associated with social media, new research shows that people still believe in its power to connect customers with brands. Sprout Social recently conducted the “Creating Connection: What Consumers Want from Brands in a Divided Society” report and discovered that 91 percent of people believe in social media’s power to connect people with one another.
Marketing Insider Group
MAY 28, 2019
“I’ll need that article in my inbox before you leave for the day.” “Are we still on track for getting those photos captioned and queued for the morning?” “Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?” Deadlines rule our lives. From a young age, we are […]. The post Deadlines are the Greatest Source of Content Marketing Inspiration appeared first on Marketing Insider Group.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
MAY 27, 2019
Think site security and performance are mutually exclusive? Think again. Having proper protections behind your site not only keeps it secure but also improves its reliability. The more reliable your site, the more your visitors trust you can keep their information secure and the greater their trust in your brand—and your marketing. Organizations across industries and regions are becoming increasingly digital.
Biznology
MAY 31, 2019
I was at the CDX Innovation Summit last month and I was astonished by a lot of the new tech that was discussed: unwired VR gaming, how voice recognition might lead to something called voice engine optimization, how 5G will make technology perform faster than what humans experience as instantaneous. I can’t imagine how my life will reformat with some of these new advancements, but it’ll be here before I know it.
Brandpoint
MAY 30, 2019
Brandpoint’s Expert Series is a new way we can help companies demonstrate knowledge of their industry and business via thought leadership videos and bylined articles. These high-quality editorial videos will include an interview with an expert from the company and will be distributed to select prestigious news sites for placement. These placements will also feature a bylined article about both the interview and the message the brand is conveying.
Marketing Insider Group
MAY 30, 2019
Marketing teams spend all their time and effort to find the best sales leads for their company. While staying within budget, companies strategize to stay ahead of competitors and generate ROI. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals. Brand management and demand generation leverage one another […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
MAY 31, 2019
From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers.
Content Marketing Institute
MAY 27, 2019
Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list. Continue reading → The post 7 Triggers That Make People Want to Share Your Content appeared first on Content Marketing Institute.
BuzzSumo
MAY 30, 2019
We’ve all experienced this problem. You create content online, like a blog article for example. Your social media people share it on Facebook and Twitter. A few people like it. A couple of people share it. Ho hum. Meh. Then it’s on to the next thing. “Let’s try different headlines!” says the content manager — and so it goes. In this article, I’ll tell you what the problem is and exactly how to fix it.
Marketing Insider Group
MAY 29, 2019
In the startup world of “move fast and break things,” deliberately adopting Agile process practices may rank low on leadership’s list of priorities. Even if Agile practices do make it into the organization at an early stage, it’s usually just in the RnD department, where new generation developers are bred Agile from the get-go. “We […]. The post 5 Reasons Your Startup Needs Agile Marketing appeared first on Marketing Insider Group.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SEMrush
MAY 30, 2019
Industry-focused events provide you with things you cannot find elsewhere, such as career building opportunities or the sharing of best performing tactics. We are happy to present the most valuable insights we have gained lately from top content marketing conferences.
Content Marketing Institute
MAY 30, 2019
If you’re like your fellow marketers, your favorite blogs offer succinct, clear, valuable, useful, and actionable articles. Read on to see if your picks are on this list and to find new sources for inspiration and education. Continue reading → The post 42 Popular Blogs Motivating Marketers appeared first on Content Marketing Institute.
Golden Spiral
MAY 28, 2019
Keeping customers is the most cost-effective way for B2B companies like yours to grow and thrive. A mere 5% increase in retention can increase company revenue by 25-95%. Your company’s efforts to retain customers should include the marketing team throughout the customer journey.
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