Sat.Jun 12, 2010 - Fri.Jun 18, 2010

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Is Traditional B2B Marketing Dead?

Everything Technology Marketing

Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?" ignited a lively discussion. think we are experiencing nothing short of a major disruption in marketing today.

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

Here are seven steps to help you keep your cool and respond to negative blog posts or comments so that you, the reviewer, and your audience all win

Twitter: the little bird that grew up strong

Writing on the Web

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&#   I thought to myself: Why should they care about this and why should I join the site?  Thus I didn’t join. Another few days later I got my business partner Yael K. Her main blog is at [link]. Share this on Bebo.

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Sazcast Episode 29 – Recruiting using Social Media with Shelli Gutholm from MRM Worldwide

Sazbean

Recruiting with social media and tips on finding a job with guest Shelli Gutholm from MRM Worldwide & Gutholm Recruiting. What you should be doing online to make yourself more findable by recruiters and how recruiters are using social media to find talent. Show notes. Here are the links we discussed in the podcast: MRM Worldwide. Shelli’s Tumblr. Shelli’s LinkedIn. Mashable.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Do you show prices on your B2B website? Have you struggled to answer that question? You are not alone, most business purchases, especially industrial products don't lend themselves to a simple Manufacturer's Suggested Retail Price

Whose Business Are You Developing?

Junta 42

CB Whittemore wrote a fantastic post last week for the Content Marketing Institute about  how to think like a content marketer. Graham Kilshaw , president of ITEM publications, wrote a response to CB's post that was, as CB put it, simply delicious. Here is the comment in its entirety: I'm a recent CM ( content marketing ) convert, with a bit of a push from Joe and the Content Marketing Institute - nice work folks, keep it up. But my Aha! moment came a couple of weeks ago, when I was thinking about how do I communicate this shift in our thinking to our sales folks.

Green is innovation's new frontier

B2B Marketing Online

Guest blog by Steve Hewson, marketing director of Toshiba TEC Imaging Systems. Once it was a minority interest. Today, it’s the mainstream. Green issues are undisputedly at the top of the business agenda. What was once the provenance only of single-interest groups is now embraced by almost all. There’s a science to prove climate change is real. standing intergovernmental conference to fix it. And, for the first time, a UK MP elected to promote change. Green is good. Not peripheral green benefits, like the ability to recycle old IT products or those that use less packaging. Offsetting can work.

Savvy Buying of B2B Data

Acquiring Minds

An Interview with Ruth P. Stevens and Bernice Grossman. I am pleased to welcome Ruth P.  Stevens and Bernice Grossman, two well recognized B2B direct marketing experts.    Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and blogs at HBR.org. . Bernice Grossman created DMRS Group an independent marketing database consultancy. Resources.

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The Changing Rules of B2B Marketing

Paul Gillin

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Your feedback is welcome. Please ignore the typos and grammar flaws that inevitably appear at this stage. Friends know Scott Hanson as an affable native Texan with a penchant for computers, cars and poker. In 2008, about 100 people visited the site every day. It doesn’t really matter.

ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. Upon opening up the solution, you can view your ActiveConversion dashboard.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How the Sizzling Shift to Mobile Computing Is Changing More Marketing Rules

Content Marketing Today

Get Ready to Rethink Your Content Marketing by Aiming at Millions of Buyers on the Move. For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying. In the first year of its existence, 1981, the IBM PC sold 100,000 units. 400MM Android. to play games.

Having a Good Pitch

B2B Marketing Online

I love a good pitch - but then who doesn't? would guess that incumbent suppliers for a start must dread re-pitching for business. It's always difficult to put forward new ways of doing things without inviting the question of ' why haven't you been proactive and suggested this before?'. This is why I think pitches as a whole can sometimes be healthy for agency/client relationships since it can refocus both parties on strategic aims and working practices.

OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda

Buzz Marketing for Technology

By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. So naturally sailing in a race from Newport RI to Bermuda is on my list. So this year I decided to join in one of the world’s classic ocean race.

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Plugging the Leak in the Middle of the Sales & Marketing Funnel

LeadSloth

I’ve recorded an introductory video on lead nurturing and how it can turn more raw leads into qualified leads. Effective lead nurturing will prevent prospects from falling out of the funnel before they are ready to talk to a sales person. If you’d like to attend the webinar, please register here: https://www2.gotomeeting.com/register/594743683.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

6 People Who Should Use LinkedIn’s New Follow Company Feature

WindMill Networking

It has been a few weeks now since LinkedIn released their new “Follow Company&# feature. Rather than be brash and predict what would happen with the appearance of this new feature, I always like to look at things with a little historical perspective and try to understand how professionals can truly leverage these new LinkedIn features. Job Seekers. There may be hidden jobs for you there.

Not another World Cup blog

B2B Marketing Online

Normal. 0. false. false. false. EN-GB. Anyone who’s listened to 'You and Yours'. recently may have heard their spot on ‘the worst World Cup marketing ploys’, in which they read out press releases from unsuspecting PRs. Hilarious. My favourite so far is the law firm offering advice about how not to infringe copyright laws in their use of World Cup and FIFA promotional materials. Masterful. I can really see our local publican giving a stuff, but perhaps there is someone in the local council with the specific responsibility of monitoring World Cup copyright infringements. One lives in hope.

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. found it interesting that my score came in as ENTJ. But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. And for sure you need to be an extrovert if you plan on becoming a proclaimed social media expert or guru. Tweet This!

Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone should not stop you from making your site the powerful marketing tool it can be. This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. 24 SEO Terms You Must Know!

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Three Models For Online Communities And How To Tell The Difference

Leader Networks

Online community is like world peace – everyone thinks it is a good idea but it means something different to each person. Companies frequently encounter a core problem when planning an online community; the key stakeholders each hold different views of what the community will be like and what it will accomplish once it is launched. So, when business sits around the table to talk about an online community for their company, product or service line, each person hold a different model; that is largely shaped by their relationship with one. They’re really controlled or paternalistic environments.

Are Some BI Vendors too Quiet?

Content Marketing for BI

Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers. really didn’t know much about Qlikview. Oh, I’ve heard the name now and then but still hadn’t heard anything of substance. Turns out they’ve actually been around since the 1993 and have been headquartered in the US since 2005. They have a nice reporting and analysis product that replaces the need for cubes and their associated processing time.

The new realities of marketing through YouTube

grow - Practical Marketing Solutions

I recently spent a nice evening at a friend’s house as he showed me his favorite YouTube videos (including the Nike soccer video ) on a giant high-definition TV.  The videos were being fed into the TV wirelessly through his iPhone. It was a lot of fun until we came to the older, grainy videos which were almost un-watchable on the large-screen format. It’s hard to ignore, isn’t it?

5 Fight Club Quotes to Transform Your Marketing Approach

Hubspot

Fight Club remains one of my favorite movies even after I read the book it was based on. The acting didn’t reduce author Chuck Palahniuk ’s powerful messages. On the contrary, it helped me connect them to different social realities, including the universe of marketing. The film’s transformative character inspires transformative actions from a business perspective.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

5 B2B Marketing Infographics You Can’t Go Without

Modern B2B Marketing

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. CMO’s Guide to The Social Landscape. Buzz coming in last. 2. Visualizing Facebook.

4 Ways B2B Companies Can Translate Tweets

Social Media B2B

Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. In some instances that means reading and writing tweets in languages that you do not understand. Tweetdeck. Start by going to Settings > Services and choose your primary language. Twaitter.

Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. One of the interesting topics that came up was outsourcing. This trend is nothing new, it has been building for a long time and many corporate functions like manufacturing have been outsourcing for decades. What do you see happening?

Demand Generation vs. Inbound Marketing – Is There a Difference?

Hubspot

Have you ever wondered what the difference is between demand generation and inbound marketing ? What does each phrase mean for marketing and sales? Which approach should your company focus on? Is one more relevant or important than the other? Is There Really a Difference? Demand Generation and Inbound Marketing are pretty similar at first blush, but don’t be fooled. What Does it Mean for You?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

7 Steps to Finding Untapped Revenue in Your Marketing Database

LeadSloth

This Tuesday (June 22nd) I’m presenting a webinar on the 7 steps to finding untapped revenue in your marketing database. Do you have many leads in your database who have never been followed up on? If yes, you have a lot of untapped revenue in your database. Attend this webinar to learn how to generate additional revenue from your existing leads.

Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. In today’s info-crammed world, that means you’ve got to grab busy peoples’ attention , and get them to click, and get them so excited that they take the time to type in their email address in exchange for your offer. The fun is just beginning.

Mama Nature’s Marketing Tips: Content Marketing to Busy Bees

Savvy B2B Marketing

This post is part of my “Marketing According to Mother Nature&# series. From the birds and the bees to sharks and wildebeests, the natural world is full of metaphors that provide surprisingly relevant marketing insights. Take a walk on the wild side – you never know what might inspire you. have holly bushes flanking my front steps. Now, however, the front stoop is suddenly quiet.

Two cheers for Eloqua's Content Grid

Reputation to Revenue

Actually, I think Eloqua's new Content Grid is fabulous: it crams a complex story and a lot of information into an easy to understand infographic on a critical topic for B2B and solutions marketing. Nice job, folks! My small beef is with the definition of "content marketing" that underlies the grid. Indeed, I make a decent part of my living these days helping companies make this happen.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

LinkedIn as Facebook for the Business World

Digital Body Language

(note, this post was cross-posted on It's All About Revenue last week) I've long been a bit skeptical about the use of Facebook for sharing business content. It is a great medium for personal sharing, and works well when businesses hit on the rare, but brilliant creative campaigns that go viral because they are cute, funny, or whimsical. However, for content like whitepapers, it just does not work.

Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

Today at Enterprise 2.0 in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. We all wake up on Mondays to a mountain of data, feeds, and emails. In the enterprise, we are flooded with internal and external data -- nuggets of information that we find valuable or our colleagues find valuable and that we need to know in order to do a stellar job.

8 Implicit Lead Scoring Criteria

Fearless Competitor

In order to determine online behavior that indicates a propensity to buy, you need to go beyond the traditional BANT measures – Budget, Access to Power, Need and Timeframe. There are other types of online behavior that you can track. These “implicit actions&# indicate a propensity to buy. These metrics were taking from the extremely popular white paper How to Find New Customers.

6 Steps to a Successful (B-to-B) Direct Marketing Campaign

B2B Ideas @ Work

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. Granted, the overarching differences between the two disciplines are still present and should be considered (e.g.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Need to Drive Leads? Try These Traditional Tactics Now

B2B Marketing Insider

Michael Brenner blog on demand generation In a recent article from eMarketer, “Is Social a Source for B2B Leads?”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives