markempa
APRIL 22, 2013
'Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. They surveyed 594 B2B and B2G marketers, of which just about half send out 10,000 to 10 million emails every month.
Tomorrow People
APRIL 22, 2013
'The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind. While increasing your visibility online is the key to success it is worth reminding yourself that visibility is only effective if the right people see
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ViewPoint
APRIL 24, 2013
'My guest today is Jim Dickie. Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Jim has over 29 years of sales and marketing management experience. He began his career with IBM and Sterling Software and then went on to launch two successful software companies.
Buzz Marketing for Technology
APRIL 25, 2013
'Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do? The role of the CDO in the enterprise has gotten a great deal of attention in recent months.
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NuSpark Consulting
APRIL 21, 2013
'How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers. Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Customer Experience Matrix
APRIL 25, 2013
'It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels.
ViewPoint
APRIL 23, 2013
'This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. As CEO of UK-based Inflexion-Point Strategy Partners , Bob works with the leadership teams of technology-based B2B-focused companies, enabling them to make the critical connections between their marketing messages, their sales conversations, their true differentiators, and their customer''s priorities.
Marketing Insider Group
APRIL 23, 2013
'Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers. I have been asked by the good folks behind the B2B Content 2 Conversion Conference to deliver my view on how to build a content marketing hub.
KoMarketing Associates
APRIL 23, 2013
'A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. Over a specified test period, eBay conducted a series of SEM campaign experiments that stopped running paid queries for brand based keyword strings in search results to determine if organic results picked up the clicks of the forgone advertisements.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Point
APRIL 23, 2013
'Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader. The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language.
ViewPoint
APRIL 26, 2013
'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Staple Yourself to a Lead. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels.
Marketing Insider Group
APRIL 25, 2013
'“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.
Biznology
APRIL 24, 2013
'Image via CrunchBase. LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds. Getting noticed on the network requires a deep well of connections, and some site-specific SEO magic. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. 1.
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KoMarketing Associates
APRIL 25, 2013
'Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry.
Direct Response Coach
APRIL 25, 2013
'If you’ve been running traditional offline print advertising – in local newspapers, magazines or trade journals – chances are you’ve been subject to your share of sales pitches asking you to move some or all of your advertising online. Often these pitches come from the same publishers of your print ads who smartly have added [.] The post Print Advertising vs.
Writing on the Web
APRIL 24, 2013
'When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites. And you’ll need to do that two times a week, or more.
Biznology
APRIL 25, 2013
'With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So, how do you get started? Read on to find out how. Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. These videos are made with smartphones and are innovating the ways that companies from Tropicana to GoPro are reaching out to followers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Digital B2B Marketing
APRIL 25, 2013
'It’s true. When people share too much, we tune them out. We only half-listen, or we just walk away. In social media, we do the same thing. We skim over the update from the chatterboxes , not giving them the same attention as updates from others we see less frequently in our stream. Here is the problem: As an individual building your own personal brand or as a marketer, you have taken the advice to share other people’s content to heart.
Crimson Marketing
APRIL 24, 2013
'I recently read several articles about why CEOs should personally be involved in social media. And I’m here to tell you, I disagree. I am a strong believer that CEOs should support a company’s social media efforts. I also happen to be a strong believer that CEOs should support the company’s sales efforts and the company’s marketing efforts and the company’s manufacturing efforts and finance efforts, etc.
Convince & Convert
APRIL 24, 2013
'We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders. Let’s deal with the digits. Content marketing can help you make money. Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a role in helping you better qualify leads, too.
Biznology
APRIL 26, 2013
'Image via CrunchBase. I have been concentrating on listening lately. Part of it is because I work with Trackur , an online listening tool for corporations. Another part of it is because I am trying to simply improve at it in my own life. Communication is a two-way street but in the world today it is more often than not a one-way street that is led by an innocent enough egomaniac with a bullhorn disguised as a Twitter or Facebook account.
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Digital B2B Marketing
APRIL 23, 2013
'Picture an old town. There is a town square, a general store, a watering hole or two in the town center and homes scattered beyond. People know each other. More than that, they rely on each other. They gather together in large groups in the town center and in small groups in outlying homes. Now a new family moves to town. They build a specialty store at one end of main street with an apartment above.
Crimson Marketing
APRIL 25, 2013
'Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. There is a lot of work and planning that goes into creating a successful product launch. We recently read a fantastic article on the key steps the product marketing team over at Brainshark used to stay ahead of the game.
B2B Marketing Traction
APRIL 26, 2013
'The days of marketing handing off leads to sales and retreating to their creative, lead gen marketing silo are over. Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle. Buying cycle, you say?
Biznology
APRIL 22, 2013
'amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Convince & Convert
APRIL 26, 2013
'Brooks Thomas, Southwest @brooksethomas. Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
Crimson Marketing
APRIL 26, 2013
'Are social media calls to action part of your strategic marketing plan? If not, they should be. . We recently came across these solid 7 tips for crafting your calls to action and making your social media marketing deliver more of the results you’re looking for: 1. Determine What You Want Prospects to Do. 2. Create a Great Hook. 3. Motivate Prospects to Act. 4.
B2B Marketing Traction
APRIL 24, 2013
'According to the Harvard Business Review , the four P’s of marketing are over. The new model is SAVE, Solution – Access – Value – Education. Here’s what it means for B2B marketing. Market Solutions. Instead of marketing products, we need to focus on solutions. Solution selling is not new – for years marketers have been stressing selling benefits, not just features.
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