Sat.Aug 04, 2012 - Fri.Aug 10, 2012

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How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

markempa

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? If so, think again, and pay attention to the experience of Gari Johnson, Vice President Australia & New Zealand, IntraLinks. If you hear about a merger, acquisition or IPO in the news, chances are IntraLinks was involved.

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What Is Marketing?

Marketing Insider Group

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook page or a Twitter account.

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Five Ideas for Getting People to Your Website

Tomorrow People

Creating a good website alone is not enough to increase the traffic to your website. Getting more traffic to your site involves lots of hard work which cannot be done overnight. A good digital media agency can help you in increasing your site’s traffic by applying the best strategies and practices. Besides getting help from the digital media agency you should also use these tips to reach your target audience and to increase traffic.

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A Social Media Measurement Dashboard; One Approach

NuSpark Consulting

A re your social media efforts working? That’s one of the most misunderstood questions in marketing today. “Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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B2B Leads in the Long Tail of Search

Webbiquity

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Nothing wrong with that—head terms are critical to optimization efforts. But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” t

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Learn About Content Marketing from Tomorrow People

Tomorrow People

Three reasons your marketing is a four letter word. Is your marketing a four letter word? Take a look at these signs to spot whether yours is more expletive than exceptional: 1. The market’s disappeared from your marketing. Feel like something’s missing? If you’re still using traditional marketing approaches alone, instead of a content marketing strategy , you could well be missing out on a lot.

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A Social Media Measurement Dashboard; One Approach

NuSpark Consulting

A re your social media efforts working? That’s one of the most misunderstood questions in marketing today. “Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

Image credit: Getty Images via @daylife. Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Why is this important? Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of th

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Social Business Success Starts at the Top

Writing on the Web

Twitter is not just for kids. Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. (Image: FreeDigitalPhotos.net ). Someone should send the boss a memo. In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter ef

Business 160
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Free 25 Minute Content Marketing Webinar

Tomorrow People

Date: 14th August 2012 (Tuesday). Time: 9:30am - 10:00am. Where: On your PC! 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference to the holy grail for marketers. marketing return on investment (ROI).

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Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. Content is definitely one path, and the path most companies traditionally take. However, it isn’t the only viable approach. During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing.

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How many pages are on your Web site?

Biznology

Photo credit: iconolith. Now, those of you running small Web sites may be snickering at this point—you know how many pages you have, for Pete’s sake. And if you forget, well, you know how to count. Many medium-to-large Web sites, however, can’t pin down exactly how many pages they have. They need to use some method of estimating their total number of pages.

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PR Lesson from the Lolo Jones / New York Times Controversy

Marketing Craftmanship

Did Jere Kill Lolo’s Mojo? On August 4 th , New York Times sportswriter Jére Longman – who has been covering the Olympics under an “Inside the Rings” column – wrote an article on American hurdler Lolo Jones that was considered by many readers to be overly harsh and entirely unnecessary. In his piece, Longman characterized Jones as a self-promoter who is more flash than substance, and he appeared to go out of his way to discredit Jones’ athletic credentials; ignoring her long list of athlet

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Theory of Postponement and Content Marketing

Avitage

The theory of postponement is well understood in the supply chain and manufacturing world. With solutions that have several variants, or that require customization, the process is designed to postpone adding variant features or customizations until the last possible moment. Common sub-assemblies may be built to stock, but variants are built to order, and are assembled just before they ship.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading.

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Olympics, Diversity and Social Business Platforms

Biznology

Photo credit: clevercupcakes. As a couch potato addicted to sports viewing, every four years the sheer greatness of the Olympics mesmerizes me. In 2012, looking at the various national teams–and there are 204 of them represented in London–it’s evident that diversity is a major asset for countries looking for Olympic glory, and that goes way beyond physical appearance.

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What Lead Filters Should I Request For My PPL Campaign?

The Point

A client asks: “I know I can filter our Pay-Per-Lead ( content syndication ) leads on geography and company size. What if I want to filter to specific regions or states? Can I also limit leads to certain job titles?”. My response: To best answer the question, let’s discuss what lead filters are and how they work. A filter means that you, as the advertiser, will only accept and pay for leads that meet a certain demographic criteria.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Search Reporting Misleads Marketers

Digital B2B Marketing

To see how a particular element of your online marketing program is performing, you likely turn to your most recent reporting. But what if your measurement is wrong ? When online marketing reporting is based on the most recent click (which is the standard across most solutions), your reporting will be inflated for any marketing that reaches your audience shortly before they buy, register or sign-up.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

It’s undoubtedly true that the digital revolution has made us more sociable as people. But its subtle and ironic effect on us as writers, it seems, has been to make us more lonely. I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. In it, he confessed to humiliation as an author: I’ve spent many evenings tapping away at the keyboard, as the ideas flowed in a fast and furious pace.

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Today's Most Popular Content Marketing Tactics

Everything Technology Marketing

Here is another sneak preview of the new B2B Content Marketing Report that will be released later this month. We asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about their most popular content marketing tactics. Here are the results (click to enlarge): Leading the ranking are case studies (62 percent) followed by white papers / ebooks (61 percent) and press releases (58 percent).

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Social Media Stunts Do More Harm Than Good

Convince & Convert

We don’t love companies, we tolerate them. Only 48% of Americans trust business, according to the most recent Edelman Trust Barometer. Especially in this social media age, where corporations’ missives are displayed cheek to jowl with those of our family and friends, it’s easy to think of business involvement in social as a necessary evil – paying the freight so it remains free for people.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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My 5 Simple Wishes for Better Lead Generation

Direct Response Coach

As an industry, we are flooded with new products and technologies that promise to improve response, reduce costs and close more sales. For the most part, these are tactical improvements, but if you want to see real change in your results, consider these attitudinal improvements. My Wish #1 I wish we would stop focusing on [.].

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading.

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Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board

Adobe Experience Cloud Blog

by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. However, this is a concept that can easily translate to other aspects of your business, particularly social media. Everyone is jumping on the social bandwagon. But, many marketers don’t know how to proceed or how to organize their efforts.

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KLM’s Social Flight of Fancy

Convince & Convert

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. We crave details and behind-the-scenes content as we navigate a rapidly changing landscape. So when we see a substantial and comprehensive case study from the likes of a brand giant we get excited to know more about their social efforts, the challenges they face and the key components that have made them succes

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

I’m not trying to be clever or facetious with my headline. 67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

It’s undoubtedly true that the digital revolution has made us more sociable as people. But its subtle and ironic effect on us as writers, it seems, has been to make us more lonely. I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. In it, he confessed to humiliation as an author: I’ve spent many evenings tapping away at the keyboard, as the ideas flowed in a fast and furious pace.

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6 Parameters to Keep In Mind When Designing a Lead Nurture Program

Adobe Experience Cloud Blog

by Rajiv Kapoor According to a recent DemandGen Report nurtured leads are 20% more likely to turn into sales opportunities than non-nurtured leads. Lead nurturing allows you to communicate in a more regular and more targeted way, and as a result more prospects will move through your revenue cycle / lead lifecycle. This 2 part blog is the result of a series client lead nurture workshops.