Sat.Feb 07, 2009 - Fri.Feb 13, 2009

Trending Sources

Green Living - Eco Community Planning

Smashmouth Marketing

I have my notebook of ideas for when Linda and I build our green home. It's a few years off, I'm sure, but it's full of sketches, articles, diagrams and some day, this wish book will be our home. just added the article Eco Principles for Community Living from Treehugger.

Interview with The Funnelholic

Digital Body Language

I had a great chat the other day with Craig Rosenberg, better known as "The Funnelholic", based on his popular blog The Funnelholic (and of course to all of us on Twitter as @funnelholic ). Craig is a great guy, fun to chat with, and smart as a whip when it comes to the challenges of managing the top of the funnel. Where do you see this evolving to? First of all, is the 1-to-many model bad?

CPL 4

FREE Using Social Media eBook

PR Meets Marketing

After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Using Social Media: Part 3 - Social Networking Sites. Using Social Media: Part 4 – Linking Strategies. Using Social Media: Part 5 – Blogger Relations. Using Social Media: Part 6 – Measurement.   . Again, the purpose of this eBook is to provide a quick guide for using social media. Let me know what you think. del.icio.us

Will Parents Say, What’s Wrong With This Picture?

Marketing Edge

Ok perhaps I’m a protective parent, with 5 kids, however, you’d be hard pressed to make that label stick on me. That’s why I don’t think I’m overreacting when I say “What were they thinking?&# when this print ad was produced for the Citi American Airlines Advantage card. Take a look below. Isn’t that kid on what looks to be a ledge?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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What Mistakes Have I Made

PR Meets Marketing

Recent Stats for Free eBook Post.  . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. With no further ado, here are the mistakes I’ve made:  . I use WordPress.com because it was free and easy to start a blog. wished I had went through the effort to buy my own domain name and host it. Why is this a drawback?

Twitter, Evolution and the Cambrian Explosion

Digital Body Language

I’ve always been a fan of the history of early evolution. Seeing the way that life adapts to drastic changes in its environment is fascinating. Often a significant change in the environment can trigger a wave of adaptations and a wave of extinctions, and the resulting effect is an ecosystem that is substantially transformed from what it had been previously. So what on earth does that have to do with Twitter? Bear with me for a second. recently read a book called “ In the Blink of an Eye ” by Andrew Parker that talks about light, sight, and the Cambrian explosion of biodiversity.

Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

How to use MS Outlook to become more productive. Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers. MS Outlook is also a great productivity

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

Two economists are walking on the street. One looks down and sees a $100 bill. He points it out to the other, who says, “It must be counterfeit. If that were a real $100 bill, someone would have already picked it up.” The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. suppose no one needs reminding of that in today’s economic situation. But most of us still assume there is a reasonable relationship between price and value. Like a free breakfast at Denny’s, that sounds too good to be true. User rights (i.e.,

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Going Virtual Isn’t Necessarily the Answer to Replacing Your Physical Events

PR Meets Marketing

InXpo Office Space. I’ve been noticing an interesting trend in my LinkedIn discussions recently. People are concerned about the decline of attendance at physical events or the outright cancellation of these events. Event organizers from publishers to corporate planners are struggling with how to maintain relevancy at a time when the bottom line is ruling decisions about corporate events.  .  . Part of this is due to the heightened scrutiny on how financial institutions are spending money since the financial meltdown. Are Virtual Events the Answer?  . Nortel's Web.Alive Platform.

National Instruments: Exchange of Value for Digital Body Language

Digital Body Language

I wrote about equitable exchange of information in a previous post, and it is a concept I believe in strongly. It was great to chat with Helena Lewis and her team at National Instruments when I was writing Digital Body Language , and see how they had put the concepts into practice. With an audience of scientists and engineers, and a very broad product shelf, it was inspiring to see the exchange of information concepts operationalized to such a degree. Those products carry price tags anywhere between $100 and several million dollars. was appropriate.

Tired Yet of Mediocre Proposals?

E-Quip

Back before Christmas I got caught up in the spirit of the season and sent a catchy postcard to about 15 area firms offering to do a free lunchtime seminar on proposal strategies. even offered to review one of their proposals in advance so that I could make specific recommendations as part of the session. Would you believe that not one firm took me up on the offer? would. One is low expectations.

Will Twitter teach us to be concise and save the world from information overload? See my 1000 word blog post

Customer Experience Matrix

Just kidding.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Off Topic: Stimulus Can Wait

WebMarketCentral

First off, this post will not be a political rant, just an appeal to common sense. The U.S. House has passed the economic stimulus package, officially known as the American Recovery and Reinvestment Act of 2009 (that's a link to the full 647-page PDF document, which isn't as easy to find as you might think). The Senate is poised to vote on the bill as well. It's going to take time to fix.'"—there

How to learn about social media marketing

Cliff Allen on Marketing

The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand." And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. It's personal because it depends on personal relationships and conversations.

Don't Have the Personality to Sell?

E-Quip

One of the more persistent myths in our industry is the notion that most technical professionals lack the personality to be effective in sales. No doubt you've heard the joke about the difference between an introverted and extroverted engineer. The introvert looks at his shoes; the extrovert looks at the other person's shoes. The exaggeration is supposed to make you chuckle. That's simply not true.

Blog Posts I'll Never Write (With Apologies to Borges)

Customer Experience Matrix

Jorge Luis Borges wrote surreal stories that dealt largely with the nature of literature and authorship. His most popular work is Ficciones , a collection that includes a series of reviews of books that were never written. This was a brilliantly efficient conceit, allowing Borges to analyze the themes and issues of these stories without going to the trouble of actually creating them. In that same spirit, here are summaries of three blog posts I doubt I’ll ever have time to actually write. 1. The Future of Technology Analysts. by veteran consultant Graham Hill. Cookbook for Demand Generation.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Best of 2008: Email Marketing Tips

WebMarketCentral

How can you increase open rates for your email newsletters? Which common email marketing mistakes should you make sure to avoid? What are the secrets to writing killer subject lines? What campaign elements should make sure to check, and double-check, before clicking the "send" button on that big email blast? He then suggests an entirely new approach focused around indirect value generation.

How to learn about social media marketing

Cliff Allen on Marketing

The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand." And, companies are looking for ways to use social media in their marketing to increase brand awareness and drive traffic to their Web site. It's personal because it depends on personal relationships and conversations.

Looking Forward to the Snarky Ad Backlash

B2B Marketing Confidential

I have had it with snarky ads. Snarky: Rudely sarcastic or disrespectful; snide (Dictionary.com) I'd add this definition: The sarcastic, know-it-all, snotty sense of humor that has become the lingua franca of the late 00's among a

Money for Nothing, and Projects for Free

The ROI Guy

I was working on a recent business case for a client and even though the return on investment for the project had very compelling returns, was conservatively built on savings that could be banked on 100%, and with a quick payback, the IT executive was still in a bind. The virtualization project required a modest $300,000 initial investment in licenses, labor and services to deliver a pretty much locktight $500,000+ per year in savings over the next three years. In order to save money, the company has already made IT headcount cuts, which every group has had to do.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

Money for Nothing, and Projects for Free

Tom Pisello

I was working on a recent business case for a client and even though the return on investment for the project had very compelling returns, was conservatively built on savings that could be banked on 100%, and with a quick payback, the IT executive was still in a bind. The virtualization project required a modest $300,000 initial investment in licenses, labor and services to deliver a pretty much locktight $500,000+ per year in savings over the next three years. In order to save money, the company has already made IT headcount cuts, which every group has had to do.

Expert Advice for B2B Marketing: The Top 5 Tips from Our Thought Leaders

Modern B2B Marketing

Over the past four months, I've been fortunate enough to interview several B2B marketing Thought Leaders and share their answers here. From lead nurturing to effective marketing communication, the Thought Leader Interviews covered a wide range of B2B marketing topics. Here are the five top tips from across these interviews that B2B marketers can utilize to generate more and better qualified leads and greater ROI. The Top 5 Tips for Better B2B Marketing are: 1. Start with a Solid Base. Use Push AND Pull Tactics. Many B2B marketers focus on the push tactics in order to find new customers.

How to Freeze a Market: Vista Obscures the View

The ROI Guy

In research on the economic impact of various software spending plans, Sarah Friar, from Goldman Sachs finds that as the economy tightens, two of the most likely projects to be delayed are upgrades to Microsoft Vista and Microsoft Office. Reference: [link] Exhibit 11 For Microsoft Vista, we have studied in depth the savings realization, and there is indeed value and ROI in the upgrade. These savings include improving manageability and support, reduced power costs, improved security and more. These findings are reflected in this blog and Computerworld article (see reference).

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.