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CUSTOMER EXPERIENCE MATRIX FEBRUARY 12, 2009 Infusionsoft: Impressive Marketing Power for a Very Low Price Two economists are walking on the street. One looks down and sees a $100 bill. He points it out to the other, who says, “It must be counterfeit. If that were a real $100 bill, someone would have already picked it up.” The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. suppose no one needs reminding of that in today’s economic situation. But most of us still assume there is a reasonable relationship between price and value. Like a free breakfast at Denny’s, that sounds too good to be true. User rights (i.e., | DIGITAL BODY LANGUAGE FEBRUARY 11, 2009 Twitter, Evolution and the Cambrian Explosion I’ve always been a fan of the history of early evolution. Seeing the way that life adapts to drastic changes in its environment is fascinating. Often a significant change in the environment can trigger a wave of adaptations and a wave of extinctions, and the resulting effect is an ecosystem that is substantially transformed from what it had been previously. So what on earth does that have to do with Twitter? Bear with me for a second. recently read a book called “ In the Blink of an Eye ” by Andrew Parker that talks about light, sight, and the Cambrian explosion of biodiversity. | MODERN B2B MARKETING FEBRUARY 12, 2009 Expert Advice for B2B Marketing: The Top 5 Tips from Our Thought Leaders Over the past four months, I've been fortunate enough to interview several B2B marketing Thought Leaders and share their answers here. From lead nurturing to effective marketing communication, the Thought Leader Interviews covered a wide range of B2B marketing topics. Here are the five top tips from across these interviews that B2B marketers can utilize to generate more and better qualified leads and greater ROI. The Top 5 Tips for Better B2B Marketing are: 1. Start with a Solid Base. Use Push AND Pull Tactics. Many B2B marketers focus on the push tactics in order to find new customers. | LEADER NETWORKS FEBRUARY 10, 2009 The power of new media research The purposeful use of social media in business and society is actively transforming our lives - not just online where it takes place but its impact on the ways we do business and connect to others in changing. What are the drivers of such innovation? What are the processes that make for effective use of social media? How are the tools being applied in meaningful ways? The tools are the (relative) easy part; it is the application of the tools that really matter. These are the questions that drive what I do as a social media strategist, researcher and practitioner. From the media release. | | | | | | | |
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CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 13, 2009 How Demand Generation Systems Handle Company Data: Diving into the Details
Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. Yesterday the final answer trickled in. Results are summarized in the table at the end of this post. More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. My original approach in the Guide had simply been to ask vendors whether they had a separate company table in their system. MORE >> -
B2B MARKETING CONFIDENTIAL | SUNDAY, FEBRUARY 8, 2009  Looking Forward to the Snarky Ad Backlash
I have had it with snarky ads. Snarky: Rudely sarcastic or disrespectful; snide (Dictionary.com) I'd add this definition: The sarcastic, know-it-all, snotty sense of humor that has become the lingua franca of the late 00's among a MORE >> -
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 12, 2009  Outlook Productivity Tips « The Effective Marketer
How to use MS Outlook to become more productive. Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers. MS Outlook is also a great productivity MORE >> -
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, FEBRUARY 11, 2009  Are you ready for the Semantic Web?
While it was envisioned 15 years ago by none other than the inventor of the web (Tim Berners-Lee), very few marketers understand the implications of the semantic web. The semantic web ties each data item on the web to other data items of like kind, regardless of their location. So, instead of having to wade through search results, the semantic web will automate the assembly of data items that are somehow tied together. For example, if you’re interested in how to best sell a car, today you will receive thousands of search results. Have you thought about the implications? Products & Markets MORE >> -
THE ROI GUY | TUESDAY, FEBRUARY 10, 2009 Another survey indicates IT budget cuts in 2009
SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008. In mid-size organizations, a third indicated budget cuts, with another third just holding the line. And as other surveys have predicted, the budget cuts will become more widespread and deeper the longer the economic uncertaintly continues. MORE >>
- Another survey indicates IT budget cuts in 2009 TOM PISELLO | TUESDAY, FEBRUARY 10, 2009
- Funded. LOOPFUSE | TUESDAY, FEBRUARY 10, 2009
- SEO for Professional Service Firms | Where Many Fall Short B2B SEO | WEDNESDAY, FEBRUARY 11, 2009
- How to Freeze a Market: Vista Obscures the View THE ROI GUY | WEDNESDAY, FEBRUARY 11, 2009
- How to Freeze a Market: Vista Obscures the View TOM PISELLO | WEDNESDAY, FEBRUARY 11, 2009
- Green Living - Eco Community Planning SMASHMOUTH MARKETING | FRIDAY, FEBRUARY 13, 2009
- National Instruments: Exchange of Value for Digital Body Language DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 9, 2009
- Money for Nothing, and Projects for Free THE ROI GUY | FRIDAY, FEBRUARY 13, 2009
- Money for Nothing, and Projects for Free TOM PISELLO | FRIDAY, FEBRUARY 13, 2009
- Blog Posts I'll Never Write (With Apologies to Borges) CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 10, 2009
- Interview with The Funnelholic DIGITAL BODY LANGUAGE | FRIDAY, FEBRUARY 13, 2009
- Green Living - Eco Community Planning SMASHMOUTH MARKETING | SUNDAY, FEBRUARY 8, 2009
- How to learn about social media marketing CLIFF ALLEN ON MARKETING | MONDAY, FEBRUARY 9, 2009
- Will Twitter teach us to be concise and save the world from information overload? See my 1000 word blog post CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 11, 2009
- Has your prospect's worldview changed? MARKETING INTERACTIONS | FRIDAY, FEBRUARY 13, 2009
- Off Topic: Stimulus Can Wait WEBMARKETCENTRAL | FRIDAY, FEBRUARY 13, 2009
- What Mistakes Have I Made PR MEETS MARKETING | FRIDAY, FEBRUARY 13, 2009
- Will Parents Say, What’s Wrong With This Picture? MARKETING EDGE | MONDAY, FEBRUARY 9, 2009
- How human is your b2b company online? MARKETING INTERACTIONS | WEDNESDAY, FEBRUARY 11, 2009
- Best of 2008: Email Marketing Tips WEBMARKETCENTRAL | FRIDAY, FEBRUARY 13, 2009
- Going Virtual Isn’t Necessarily the Answer to Replacing Your Physical Events PR MEETS MARKETING | TUESDAY, FEBRUARY 10, 2009
- How to learn about social media marketing CLIFF ALLEN ON MARKETING | MONDAY, FEBRUARY 9, 2009
- It takes more than a white paper. MARKETING INTERACTIONS | MONDAY, FEBRUARY 9, 2009
- Best of 2008: Web Analytics WEBMARKETCENTRAL | TUESDAY, FEBRUARY 10, 2009
- FREE Using Social Media eBook PR MEETS MARKETING | SUNDAY, FEBRUARY 8, 2009
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