Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% of salespeople who incorporated social media into their process outperformed their colleagues.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Marketing Insider Group

FEBRUARY 25, 2016

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. And just as Gunelius wrote back in 2013, “the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a […].

Storytelling 219

Storytelling Marketing Prospects Marketing Brand Identity 219

Customer Experience Matrix

FEBRUARY 21, 2016

One of the highlights of last week’s Content2Conversion conference was a keynote by the always-stimulating Tim Riesterer of Corporate Visions , who argued that an effective sales presentation should (1) start with an unfamiliar factoid that shows why change is essential (a concept similar to the CEB "challenger sale") (2) show that you have a solution and (c) contrast your solution with other approaches to clarify how it's different and better.

Studies 216

Studies Marketing Management Planning Marketing Proposals 216

Webbiquity

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. As noted below, Instagram is taking off (nearly a third of U.S. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) whi

Social Networks 154

Social Networks Stats SMB B2B Thought Leadership 154

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ViewPoint

FEBRUARY 23, 2016

A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. More so because an improper strategy can make you miss your goals. If your organization isn’t doing these three things, then you will miss your number. 1. Have marketing and sales decided on a shared definition for a qualified sales lead?

Marketing Qualified Leads 168

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Lead Generation 168

Customer Experience Matrix

FEBRUARY 24, 2016

It's a little more than a year since I collaborated with BlueConic on a marketing technology maturity model. They've been busy improving their product, in particular by adding a set of templates for prebuilt marketing programs, which they call "blueprints". Users first select a goal, such as "decrease bounce rates". They are then led through a sequence of tasks to collect the necessary customer data; assemble the data into profiles; segment customers using the profiles; and deliver the messages

Tools 0

Tools Paid Search Agency Ideal Customer Profiles Template 0

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. In other words, it’s not about you, it’s about them.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

ViewPoint

FEBRUARY 26, 2016

Everywhere you look, inbound marketing is identified as the ultimate lead generation tool. While its popularity isn’t without merit, this marketing strategy is not the end-all for lead generation. In fact, it’s one of the reasons why some head executives don’t hit their revenue goals. Don’t let your bottom line fall victim to overpromising and under-delivering inbound programs.

Inbound Marketing 149

Inbound Marketing Enterprise Management Trade Show Lead Nurturing 149

Marketing Insider Group

FEBRUARY 22, 2016

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. So what strategies, technologies, and tactics do marketers need to understand and learn to better engage, entertain, and delight their […].

Trends 155

Trends Brand Identity Branding Marketing & Strategy 155

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Tomorrow People

FEBRUARY 25, 2016

Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media.

Media 174

Media Inbound Marketing Campaigns Marketing 174

KoMarketing Associates

FEBRUARY 25, 2016

If you’re like me, you probably dedicated numerous hours trying to win your Fantasy Football league(s) this fall – not only for the glory, but also for the gratification that your hard earned time (and possibly $$) didn’t go to waste. You did all the research, took all the risks, and learned from your mistakes, all to come out on top (at least I did).

PPC 132

PPC Paid Search Agency CPC Cost Per Click 132

ViewPoint

FEBRUARY 24, 2016

Someone once told me that CEOs don’t care about leads. They only care about revenue. Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. They go into a black hole (sometimes called CRM). It doesn’t have to be that way. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales?

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Marketing Insider Group

FEBRUARY 20, 2016

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. Of course, there is no absolute recipe of how to make an effective website, logo, medicine, toothpaste, or a teddy bear. To do this, you need to consider […]. The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group.

Landing Pages 139

Landing Pages Design Course Purchase 139

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Social Media

Sales Engine

FEBRUARY 25, 2016

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. Pundits say that PR must engage with the community and that content is king.

PR 136

PR Public Relations Marketing Management Storytelling 136

Customer Experience Matrix

FEBRUARY 24, 2016

My post last week about machine intelligence sparked a Twitter comment from @Jetlore, “The term 'machine learning' is like the term 'mobile' 7-10 years ago. It's simply something that all good software will do.” On reflection, this is absolutely correct – it is why there are already so many different uses of machine learning across the marketing landscape.

Design 131

Design Planning Marketing Management Marketing Automation Services 131

Webbiquity

FEBRUARY 25, 2016

Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. His blog’s search engine ranking improves by 15%. His work is recognized.

Case Studies 130

Case Studies Case Study Small Business Marketing Studies 130

Marketing Insider Group

FEBRUARY 22, 2016

Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. But at the heart of it, content marketing has one simple central tenet: Deliver fresh, unique and informative content that taps into the interests […].

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Effectiveness Content Marketing 134

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. A recent KoMarketing news article really got me thinking about this. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers?

Paid Content 130

Paid Content Online Marketing B2B Marketing Advertising Agencies 130

Biznology

FEBRUARY 23, 2016

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. If you’ve ever run a successful retargeting ad campaign , you know how powerful the effect is of being able to associate browsers to sites through cookies.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Click Fraud 124

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. In other words, it’s not about you, it’s about them.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Marketing Insider Group

FEBRUARY 23, 2016

One month into 2016 and I hate to kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. The first step towards preventing a mistake is knowing about it early enough to avoid it, so on that note […]. The post Top 5 Mistakes Content Marketers Will Make in 2016 appeared first on Marketing Insider Group.

Content Marketing 128

Content Marketing Content Marketing & Strategy Marketing 128

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Avitage

FEBRUARY 24, 2016

One of the early questions I ask prospective B2B clients is: “When you go-to-market through your marketing and sales functions, what percent of your target prospects are find vs create opportunities?” The answer to this question has significant, if usually unconsidered, implications for tactic selection and business results. Find Opportunities “Find opportunities” are where prospects are actively looking for something similar to what you sell.

Trigger Marketing 120

Trigger Marketing B2B Sales Marketing Prospects High Quality Lead 120

ANNUITAS

FEBRUARY 23, 2016

I do not claim to be an expert in Search Engine Optimization (SEO). I know enough to generally cover all the bases, but that’s where my skills end. So, after returning from last week’s Content2Conversion Conferenc e in Scottsdale, I find myself still thinking about one session I attended called SEO for Content Marketers by Lee Odden , CEO of TopRank® Marketing and the phrase, “specificity matters.”.

Demand Generation 119

Demand Generation SEO Optimization Tagging 119

Sales Engine

FEBRUARY 25, 2016

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. Pundits say that PR must engage with the community and that content is king.

PR 120

PR Public Relations Marketing Management Storytelling 120

Marketing Insider Group

FEBRUARY 24, 2016

One of the things I hear most often as we work with clients or when I speak to marketing professionals is, “We cannot change the sales process.” The thinking behind this is that sales has an established process in place and to disrupt that process would be detrimental to the organization and its ability to […]. The post Heads Up Sales… Change Is Coming appeared first on Marketing Insider Group.

Process 125

Process Organization Marketing Content Marketing 125

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

FEBRUARY 25, 2016

Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. One of them really stood out. Their technology seemed much better than anything we had seen before.

RFP 118

RFP Work Management Marketing Management Vendors 118

Kaon

FEBRUARY 26, 2016

Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine.

Trade Show 112

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 112

Lattice

FEBRUARY 24, 2016

4 Steps to Scaling ABM with Predictive Analytics. 2016 is indeed the year of ABM. And with good reason: Sixty percent of those doing ABM for at least a year attribute revenue increase. Forty three percent of those who’ve done ABM for at least 3 years saw impact across the entire funnel. Seventy percent found greater sales and marketing alignment. The thing is, companies have been focusing on accounts for years.

Account Based Marketing 109

Account Based Marketing ABM Top of Funnel Verticals 109