An expert’s guide to influencer marketing
Sprout Social
MAY 5, 2019
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth.
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