Sat.Jul 26, 2014 - Fri.Aug 01, 2014

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He said, “One of us is wrong, and it surely isn’t me!”

ViewPoint

'The sales manager, Mark, was adamant that his salespeople were following up the good leads and only ignoring the unqualified, ‘never-gonna-buy’ leads. “They know instinctively,” he said, “who the buyers are, and Marketing isn’t finding enough ‘good’ leads. Not to put too fine a point on it, but you’re giving us crap more than 50% of the time; they’re students, prisoners and competitors.” Was he right?

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7 Skills To Look For When Hiring A Content Marketing Strategist

Marketing Insider Group

'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply.

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5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. By analyzing both their successes and failures in the area, your company may be able to gain a significant competitive advantage. One of my favorite quotes, from Niccolo Machiavelli, is, “ Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and

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4 Ways to Keep People Reading Your Blog

Writing on the Web

'The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Do Marketers Understand The Word Strategy?

ANNUITAS

'ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations. While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing. When respondents were asked, “Do you have a content strategy?” 72.7% responded with yes. While it would seem like good news to see that almost three in four of B2B Enterprises have a content strategy, some of the responses to other content fo

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Google+ is an island of misfit toys

Biznology

'One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys. Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. Once, people physically moved somewhere else to find themselves: to Los Angeles for film, New York for art and fashion, Boston for academia and music, or San Francisco for a more open lifestyle – free from

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Who Is The New CMO? [Video]

Crimson Marketing

'I recently sat down with Mitchell Levy of Thought Leader Life to discuss what is a thought leader and where does my thought leadership come from. A thought leader is someone who puts out a vision because they think something is possible and get people excited about that possibility. . I’ve been privileged to have the opportunity of speaking to two to three CMOs per week, which allows me to pull together their different perspectives in a way that I can see things a few steps ahead of time.

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The Problem With The Story You Are Telling

ANNUITAS

'Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” I’ve been doing a lot of reading and researching on the update (and its impact on content marketing) for our clients, and while there are many different opinions on how to

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Social Media and UGC Best Practices for Museums

Convince & Convert

'Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum. He encourages social media usage on both the personal level and the professional level across the institution.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why Twitter just may be the better social marketing choice

Biznology

'Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change.

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Three Elements of Successful Change Management

Vision Edge Marketing

'We are sitting in a meeting with the CMO and a new marketing operations director from a large, well-established company. They had called and asked for a meeting to help kick their marketing metrics and dashboard up a notch. In the last year, this marketing organization has added various capabilities, including customer relationship management, marketing automation, and marketing resource management systems.

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The Buyer’s Journey Is Going Digital

Crimson Marketing

'The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share.

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Are You Hiding Your Best Content on Your Homepage?

Convince & Convert

'Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW. Here’s a Jay Today video about why EVERY page on your website is potentially the homepage, and why you cannot hide your most important content solely on that page.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Reasons why non-profits reject social business

Biznology

'Having spent most of my career in the enterprise space, I am enjoying the diversity of consulting with both for-profit and non-profit organizations. I also volunteer my time and serve as the co-chair of a community based non-profit group. And, while I have found from my experiences that not all commercial enterprises are at the same level of social business adoption, it appears to me that the non-profit sector is lagging behind, and probably will continue to lag behind for a bit longer.

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Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

'Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results.

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How App Companies Can Increase Retention, Engagement and Customer Lifetime Value

Adobe Experience Cloud Blog

'Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. Personally, I have at least 100 apps (five full screens) on my iPhone. Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own.

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Jamie Oliver’s Cocktail Request Week Mixes Community Storytelling With Amazing Drinks

Convince & Convert

'It’s five o’clock somewhere – especially when celebrity Chef Jamie Oliver decides to partner with Bacardi and turn over his popular “Drinks Tube” YouTube channel to the social media masses for a 5-day Cocktail Request Week. The effort runs through August 1 and combines a pop-up studio inside the Old Street Tube Station in East London’s trendy Shoreditch with a social media campaign to crowdsource cocktail inspiration from Facebook , Twitter and Instagram.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Are you retargeting your out-of-stocks?

Biznology

'Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. If you venture onto someone’s site, or execute a search, you will be followed for weeks by the ads that want nothing more than to get you to please come back and buy. And if you are a digital marketer, you’re probably doing this, too. But are you doing much simpler things that pay off even better?

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Farewell, New England

Paul Gillin

'Dorky college senior, 1979. On Aug. 31, 1975 my parents dropped me off at the Boston University dormitory at 700 Commonwealth Ave. with a suitcase, a box of basic living supplies and a squash racket. I have no idea why they gave me the squash racket. I was never any good at squash. The next few days were some of the loneliest of my life, but it didn’t matter.

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Pin for the Win: How to Market Your Brand on Pinterest

Adobe Experience Cloud Blog

'Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products.

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In Social Media, the Only Guarantee is Change

Convince & Convert

'The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester ; Expion , the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover. July’s theme amongst the pros seemed to be change.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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15 Free Ways to Create More Visual B2B Marketing Content

MLT Creative

'Our brains process visual content 60,000 times faster than text and 90% of the information transmitted to the brain is visual. Those are some pretty incredible statistics that argue for increasing the amount of visuals in your B2B content marketing strategy. The good news is that you don''t need to spend a fortune to do it. If you''re working with a limited budget, you should know that there are plenty of places online where you can find (or create) free visual content.

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5 Ways Your Professional Services Firm Can Start Using Online Video Today

Hinge Marketing

'As a professional services firm, you pride yourself on the value you offer each and every client. As important as it is to provide customers with a valuable service, it’s as equally important to educate audiences through consistent, high-quality content. A 2014 B2B Content Marketing report from The Content Marketing Institute, MarketingProfs and Brightcove, found that 93% of B2B marketers use content marketing.

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4 Ways to Invest in Your Marketing Career

Adobe Experience Cloud Blog

'Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. You don’t need to read a pile of career advancement books, or spend every weekend at seminars, or update your LinkedIn profile every day. As you invest in your marketing career, the important thing is to spend your time in the places it will count the most.

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Are you using your sense of humor in your marketing and brand?

Leading Results Rambings

'A friend sent me this picture from the park Manitou Springs, Colorado. It proves that even municipalities can have a sense of humor in getting their message across. Does this help keep the park clean? I have no idea, but I would expect so. If nothing else, it makes the message more memorable, and memorable helps create action.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program

LEADership

'In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.”. Circle S Studio , a marketing and design firm based in Virginia, designed this interesting infographic, which highlights six components for creating an effective online marketing campaign. Components highlighted in the infographic – such as strategy, content marketing, generating traffic, generating leads, lead management and analytics – also stress not

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Rebranding 101: Is Your Firm Ready to Rebrand?

Hinge Marketing

'There are plenty of reasons not to rebrand. It can be time consuming and expensive. It requires a strong vision and lots of decision-making. It involves employee buy-in and proper education to ensure everyone lands on the same page. But despite all of that, rebranding can be the best move for your firm to stay ahead of the competition. Why should your firm consider a rebrand?

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Lessons on Locations From Our New Atlanta Office

Adobe Experience Cloud Blog

'Author: Bill Binch Lately, Marketo’s had Georgia on our minds — specifically, we’ve been thinking about Atlanta, where we’ve just opened a new office. With 40 employees, a great location, proximity to our customers, and an expert team of Marketo veterans, this marks an exciting moment for our company. But a lot happened between the first time we thought of Georgia and today’s grand opening in Atlanta.

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