Moz

JULY 22, 2019

Posted by Alex-T I’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to Hertz that paid 32M to Accentura agency , which (so far) hasn't resulted in any substantial changes to their site. Though I personally don't work with client’s who throw around millions of dollars, that doesn’t affect the quality of services that I provide.

Marketing Budget Creation 57

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 57

Marketing Insider Group

JULY 21, 2019

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed. The role […]. The post The Future of Marketing and the Changing Role of the CMO appeared first on Marketing Insider Group.

CMO 246

CMO Forrester Marketing & Strategy Marketing Report 246

Webbiquity

JULY 23, 2019

Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Influitive

JULY 24, 2019

The old Dale Carnegie adage is true: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” People thrive on personalization—the feeling that something is special and unique to them—and this is especially true in business. While email blasts tend to go out to thousands of people, The post Take your Network of Brand Advocates Global with Localized Marketing appeared first on Influitive.

Network Marketing 219

Network Marketing Brand Identity Branding Blast Campaigns 219

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Webbiquity

JULY 26, 2019

By David Gutierrez. Companies across industries are investing heavily in data collection and storage technologies like the Internet of things (IoT) and the cloud in hopes of improving every facet of their operations. International Data Corporation (IDC) predicts that digital transformation spending will reach nearly $2 trillion by 2022. But while business investments run high, few companies are seeing tangible business results.

Digital Transformation 165

Digital Transformation Marketing AI Paid Search Agency Analytics 165

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

KoMarketing Associates

JULY 24, 2019

MarTech continues to grow in prominence, but new research indicates that marketers have still been slow to reap the benefits, and MarTech utilization strategies are failing to help them achieve primary objectives. Ascend2 recently published the “Marketing Technology Utilization Survey” to determine how strategizing is helping marketers reap more of the benefits of MarTech.

Customer Surveys 120

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 120

Marketing Insider Group

JULY 22, 2019

We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. Quick Takeaways Use your website as your online home base, augmenting it with […]. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group.

Planning 244

Planning Event Marketing Marketing Plans Marketing 244

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

JULY 22, 2019

Are Facebook and Instagram changing our mental health? Do we look at the world and the people in it differently than we did before? Do we interact with them differently? If you’ve asked yourself these questions, you’re not alone. The effect social media has on our mental health has been a hot topic for scientists. The interest began when people started considering the lack of a Facebook profile “unnatural.“.

Social Media 128

Social Media Media Correlation Social Networks 128

Smashmouth Marketing

JULY 24, 2019

The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Marketing Insider Group

JULY 24, 2019

Imagine going grocery shopping not for you, but for each kitchen appliance. You might get ice cream for the freezer, a turkey for the oven, and ramen for the stovetop. Sure, you’ve made use of your resources — but is the meal one you’d truly want to serve? That may sound ridiculous, but it’s exactly […]. The post 5 Steps to Align Your Influencer and Content Marketing Strategies appeared first on Marketing Insider Group.

Marketing & Strategy 231

Marketing & Strategy Marketing Strategy Content Marketing Content 231

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Biznology

JULY 26, 2019

For more than 60 years, proponents of artificial intelligence have been divided—often acrimoniously—into two camps: autonomy vs. augmentation. Autonomy proponents advocate the digital replacement of human workers in the name of efficiency and Augmentation advocates argue that machines—no matter how intelligent they become—should serve as nothing more than tools for their human creators.

Ethics 123

Ethics Case Studies Opt-out Forrester 123

Contently

JULY 24, 2019

We know that not every content marketer begins their program from scratch. While it’s exciting to launch something from the ground up, many of us are handed half-finished projects and asked to push them over the finish line. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job.

Marketing & Strategy 133

Marketing & Strategy Content Paid Search Agency Custom Publishing 133

KoMarketing Associates

JULY 23, 2019

“Pioneering” CMOs are defined as those who have been extremely successful at delivering highly relevant customer experiences, according to Accenture. Now, new research is shedding light on what they do differently than their colleagues. Accenture recently published the “Way Beyond Marketing: The Rise of the Hyper-Relevant CMO” report to hone in on what pioneering CMOs do differently than the rest of the pack.

Peer-to-peer 120

Peer-to-peer Marketing Report Marketing & Strategy Marketing Strategy 120

Marketing Insider Group

JULY 21, 2019

Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies. Clients and prospects do not only expect premium products and services, they expect an outstanding customer experience throughout the whole process. The role of marketing and sales are intertwined – their work is complimentary and leads to collective revenue […].

Intent Data 201

Intent Data Marketing Funnels Top of Funnel Intent 201

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

JULY 24, 2019

Generating more sales is something that every business owner wants. More sales translate to high ROI, which creates more opportunities for growth and success. But if you’re operating in a very competitive market, it can be a bit tough to stand out from the crowd and consistently attract more and more customers. Of course, there are plenty of ways to increase your sales, but the majority of your competitors are certainly using them as well, so what can you do to effectively engage customers and d

Lead Scoring 112

Lead Scoring Lead Ranking Social Media User-Generated Content 112

Contently

JULY 24, 2019

When Jordan Belfort appears on stage as a motivational speaker, he pulls something out of his pocket, picks out one person from the audience, and gives a simple command: “Sell me this pen.”. Before his time as a speaker, Belfort was a stockbroker in the ’80s and ’90s. He was really good at selling. Too good, actually. You may know him from the book (and movie adaptation) The Wolf of Wall Street , which covers his rise and fall as a smarmy broker who convinced people to buy stocks und

Ad brokers 122

Ad brokers Cross-Selling Content Cold Calling 122

Zoominfo

JULY 25, 2019

Artificial Intelligence, or AI, has become an increasingly hot topic in the marketing world. The reason? AI technology can automate tasks, simplify complex processes, and organize complicated datasets just as a real marketing professional would — only faster and more accurately. In the early days of artificial intelligence, this idea of automation seemed threatening to the human workforce.

Marketing AI 100

Marketing AI Marketing Websites Zoominfo Lead Ranking 100

Kaon

JULY 25, 2019

Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution. Product demonstrations required technical sales specialists and impeccable coordination between internal teams, in addition to demo model availability and exorbitant shipping and set-up costs. .

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Only B2B

JULY 26, 2019

Creating a content worth reading is the most crucial part of content marketing which is where different content syndication networks come in to picture. You will not be able to. The post 6 Content Syndication Networks That Will Drive Traffic appeared first on ONLY B2B.

Traffic 125

Traffic Content Network Marketing B2B Marketing 125

Rev

JULY 22, 2019

When you live in a world that is saturated with ad on top of ad and content display one after the next for products or services, it’s easy to feel like your brain might explode. Which means when it comes to creating your own demand generation strategies and tactics, it’s important to keep this truth in mind. If we live in a world that is drenched in social media outlets, search engines, and email marketing , how do we cut through the noise?

Demand Generation Agencies 113

Demand Generation Agencies Demand Generation Demand Generation 113

Vidyard

JULY 25, 2019

We all know one-to-one video is highly effective for boosting click-through rates and getting an initial response from a prospect. Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails. But once you’ve made that initial connection with a prospect, how do you continue to use video through the rest of the sales cycle?

Process 116

Process Video Marketing Sales Cycle Work Management 116

Biznology

JULY 23, 2019

Why is it that with all the marketing technology vendors claiming their products are fortified with AI pixie dust, business results aren’t better? The same goes for internal IT projects. Everyone wants their process to be better–and artificial intelligence, machine learning, and text analytics can provide that something special. And yet, it doesn’t feel like something special is occurring.

Marketing AI 99

Marketing AI Enterprise Management Work Management Marketing Management 99

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Only B2B

JULY 25, 2019

How to build a mailing list, especially an effective one, is a treasure hunt that marketers pursue on every basis. Adding, updating and editing an email list is all about. The post How To Build A Mailing List For Marketing appeared first on ONLY B2B.

Ad Building 119

Ad Building B2B Marketing Marketing Email Marketing 119

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register. 1. With two inspiring keynotes and 15 in-depth breakout sessions from Marketo Engage experts and customers, attendees will be empowered to unleash their full marketing potential in 2020. 2.

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 111

The Daily Egg

JULY 23, 2019

Everybody is always looking for the next great marketing hack. The next great tactic that is going to skyrocket their sales and company growth. That one glorified A/B test to change everything… But more often than not, this leads to neglecting key factors that we know impact sales. Product pages don’t need to be fancy, […] The post 4 Stupid Simple Ways To Increase Product Page Conversions (Today) appeared first on The Daily Egg.

Conversion 111

Conversion Product Tactics Paid Search Agency 111