Sat.Nov 17, 2012 - Fri.Nov 23, 2012

Trending Sources

Don’t Be a Social Media Harlot!

Tomorrow People

Why one quality online relationship is worth a whole bunch of 'flings'? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? What’s your number? Seedy, or what?

Seven strategies to stay ahead of overwhelming social media change

grow - Practical Marketing Solutions

Can we have an honest conversation among friends? Trying to keep up with social media is overwhelming! Little wonder. We are living in the middle of an unprecedented frenzy of change. When was the last time there was an innovation in television that impacted the way we marketed? 1975 – cable TV, and now, arguably, the move toward asynchronous viewing on mobile devices. But social media?

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. You’ll be forgiven if you.

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Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions

B2B Lead Generation Blog

Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Here’s what the data revealed …. Q: Which of the following sources generates the GREATEST VOLUME of traffic coming to your site? Q: Which of the following sources generates traffic with the greatest CONVERSION RATES on your site? Click to enlarge. Great data.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.

NuSpark

SEO isn’t easy, and as Google’s Panda and Penguin updates continue to evolve, the SEO art form has changed. . In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. There’s a lot more to back linking of course. . That’s what makes it interesting; no one went to school and earned MBAs in SEO. Linkworthy Content.

New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? How do you prevent defection? Traditional approaches in B2B retention marketing. Incentive programs.

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Why are these days important to your business? Customers are in the emotional mindset to spend money. Thanksgiving is over and Christmas is now fast approaching. Customers are engaging with your marketing. Customers expect your participation.

Why your social media plan needs gurus and storytellers

grow - Practical Marketing Solutions

By Srinivas Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. ” . I’m a storyteller, not a strategist. Marry the two.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Things To Focus On When Call Shadowing Inside Sales Reps

Sales Prospecting Perspectives

Within every company that is sales driven resides a varying amount of Business Development Reps that will come and go as the years pass. These people are interviewed, and hired and then go through their training process. Once they complete their training they’re unleashed and are handed a list of goals and expectations that they are expected to hit. Now just because they went through a training regimen does not mean they are fully trained and armed with the tactics and strategies to hit these goals. Don’t let them rely on data unless they know it’s good data.

How to Make Your Presentations Wow Like a TED Talk

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Steve Farnsworth (who you might know as Steveology ). He’s a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. He blogs at The Steveology Blog. TED and TEDx talks are all about shining a bright light of insight onto the seemingly ordinary to uncover the extraordinary. So, how do you capture a little of that magical quality when creating your own presentations? Last year I was asked to join the senior executive team for TEDxSanJoseCA, a localized TED event. Tell a Story. Be Passionate.

Branding 2013: Embrace Pinterest and Show Your Personal Side

Synecore

As 2012 begins to wind down, it’s becoming clear that 2013 will be the year of personalization for marketers. So much has changed in 2012 about the way people find information. Search, for example, has already shifted to give more personal results based on a user’s location and preferences, Facebook and Twitter allow for promoted posting and tweets targeted to a user’s profile.

Why Marketing Needs to Find the Church Key

B2B Marketing Unplugged

I met a guy named Dan on the plane the other day. He was on his way home from something his company calls ThinkFest. He had a laser tag trophy, a book about teamwork and a two-day pile of unread email to show for his trip. “I I used to hate some of my coworkers,” he told me. Now I hate all of them.” I changed seats. I’ll bet you’ve got one of these Q4 offsite things in your calendar, don’t you? Did they make you “whiteboard” the challenges of the day? Are the flip charts your breakout group spent hours filling still sitting in some hotel meeting room? Don’t worry; nobody noticed.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

30 Amazing Marketing Tools, Tips & Tricks We're Thankful For

Hubspot

Happy Thanksgiving, everyone! While stuffing our faces with cranberries and mashed potatoes, we're going to ruminate on a lot of things we're thankful for -- friends, family, our jobs -- and some of the things that make our jobs way easier. And the easier we make our jobs, the more time we can spend with friends and family. See how that works? ;-). Getting tired of the Thanksgiving puns yet?)

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5 Marketing Tools I Am Thankful For

Sales Prospecting Perspectives

With the Thanksgiving holiday less than a week away, I thought it would make sense to do a post discussing some of the tools I use that really make my job easier. Without these tools, it would take more resources, time, and energy to accomplish routine daily tasks. Marketing Automation Software - Whether you use HubSpot (like us), Optify, Eloqua, Marketo, or any of the other automation tools that are available, every marketer can agree that these make it much easier for us to do our job. Hootsuite - Currently I am managing nine different twitter accounts for our organization.

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10 SEO measurements every marketer should know

Biznology

Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. The reasons why are simple. 46% click on the website in the first position on first page. to $5.00

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. Today, web presence goes way beyond a company’s website.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

How to Craft the Perfect Marketing Elevator Pitch

Hubspot

I'm going to give it to you straight: Everyone in your organization should be prepared to explain what your company does, and the value of its product or service. That's why one of the first things marketers and business owners should try to totally nail is their elevator pitch. In fact, that very first tip about giving a killer elevator pitch was provided by our very own CEO, Brian Halligan!

Don't Be a Ding Dong: 5 Ways to Embrace Innovation

Synecore

For a marketer, there’s nothing worse than seeing a beloved product or brand bite the dust. The recent bankruptcy and closure of the Hostess brand serves as a bittersweet reminder to business owners great and small of the need to constantly innovate in order to survive. To compete in our dynamic, global, tech-based economy, companies must embrace change, not shun it. Don’t be like him. Be curious.

Should B2B Marketers Ignore Personal Email Addresses? [CHART]

It's All About Revenue

by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. What we found was quite surprising. In fact, we found that those who submitted a personal email address were 3 times more likely to open an email or 5 times as likely to submit a form.

Building and spending social media equity

Biznology

If you only give to the people and the community around you and never ask for help or for favors, people might still like you but they’ll never feel the sort of intimacy and humanity needed to really connect with you in a profound way. Admit that you’re a company and organization that needs to make money in order to thrive. You’re allowed to market your tenants!

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Facebook to Launch ROI Tracking Tool for Ads

Hubspot

So I'm scrolling through the news this morning, and you know what I saw? News of another Facebook feature test! And this one's definitely an interesting one -- an ad ROI tracking tool. They will begin rolling the tool out on Friday, and it will allow advertisers to track the actions of Facebook users post-click. Pretty groovy, eh? Facebook's ROI Tracking Tool. Coincidence? Maybe not ;-).

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The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Modern B2B Marketing

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy. In this part we get the views from 5 experts in the US. Our Experts.

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A Content Marketer's Thanksgiving Prayer

Synecore

In this season of Thanksgiving, it seems altogether fitting and proper for this content marketer to acknowledge the many blessings the Internet gods have bestowed upon us this past year. As such, here is my contribution to the hallowed rolls of Thanksgiving Day invocations. I humbly submit to you, “A Content Marketer’s Thanksgiving Prayer.”. Happy Thanksgiving to all! Follow @chrshorton

Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns

Customer Experience Matrix

In his classic Harvard Business Review article Marketing Myopia , Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. Someone at Pitney Bowes clearly got the message. billion since 2000. Offers are linked to products, which have customer-level eligibility criteria.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How Marketers Are Gearing Up for the 2012 Holiday Season [INFOGRAPHIC]

Hubspot

This time of year is busy for everyone -- but marketers have to be a few weeks, and sometimes a few months, ahead of the game to ensure all their campaigns are ready and raring to go for the holiday season. Whether you're B2B, B2C, ecommerce, or brick-and-mortar, you've got some serious planning to do. That's all well and good for marketers with boundless resources, but what about the rest of us?

The CMO Guide to Building a Data-Driven Marketing Team

Modern B2B Marketing

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. Hire the Right Kind of People. You’ll want to be intentional about the skills you search for and cultivate: Analytical proficiency.

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Mobile Marketing: It's About Convenience, Simplicity, and Proximity

Synecore

When I was in school, we were taught to begin any serious analysis, debate, or discussion by first defining terms. Here’s my definition: Mobile Marketing is all about Convenience, Simplicity, and Proximity. Let me break down these three words by first providing the dictionary definition followed by my take on how each relates to mobile marketing. Convenience implies simplicity. Follow @chrshorton.