Sat.Nov 17, 2012 - Fri.Nov 23, 2012

Trending Sources

Seven strategies to stay ahead of overwhelming social media change

grow - Practical Marketing Solutions

Can we have an honest conversation among friends? Trying to keep up with social media is overwhelming! Little wonder. We are living in the middle of an unprecedented frenzy of change. When was the last time there was an innovation in television that impacted the way we marketed? But social media? What we considered best practices six months ago are passe’ today. How is this possible?

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. You’ll be forgiven if you.

B2C 94

Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions

B2B Lead Generation Blog

Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Here’s what the data revealed …. Q: Which of the following sources generates the GREATEST VOLUME of traffic coming to your site? Q: Which of the following sources generates traffic with the greatest CONVERSION RATES on your site? Click to enlarge. Great data.

New Developments in B2B Loyalty Marketing


Photo credit: Wikipedia. Business marketers have much to gain from retention marketing.  Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one.  But how do you keep your customers active and buying from you, versus the competition?  How do you prevent defection?  Traditional approaches in B2B retention marketing. Incentive programs.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

This is why I am not reading or tweeting your blog post

grow - Practical Marketing Solutions

Do you want to increase the readership of your blog by 400% in just one easy step? Lean in close now as I share this blogging secret: “Stop writing sucky headlines.” If you don’t have a headline that grabs me by the throat in a nano-second you have lost me, and most other people too. Maybe one of them is yours? Here Sell me baby. “What’s in a Word? want to read this.

Don’t Be a Social Media Harlot!

Tomorrow People

Why one quality online relationship is worth a whole bunch of 'flings'? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? What’s your number? Seedy, or what?

Should B2B Marketers Ignore Personal Email Addresses? [CHART]

It's All About Revenue

by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. What we found was quite surprising. They even came back to the website a lot more often than the folks who provide business addresses. Why should you care?

Building and spending social media equity


If you only give to the people and the community around you and never ask for help or for favors, people might still like you but they’ll never feel the sort of intimacy and humanity needed to really connect with you in a profound way. Admit that you’re a company and organization that needs to make money in order to thrive. You’re allowed to market your tenants!

Why your social media plan needs gurus and storytellers

grow - Practical Marketing Solutions

By  Srinivas  Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed  ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. ” . I’m a storyteller, not a strategist. Marry the two.

Suck It Up, Buttercup!


Article by Cale Helmer (Quality and Training Manager, OnPath). Connect with him on LinkedIn or Twitter @bluecontra1. hate failing. hate putting my effort into something that doesn’t pan out. I may not know you, but I hate it when you fail too. But not for the same reasons you might expect. You see, I don’t really care that you missed a deadline or a goal or a personal milestone in your life. Look….we’ve

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Make Your Presentations Wow Like a TED Talk

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Steve Farnsworth (who you might know as Steveology ). He’s a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. He blogs at  The Steveology Blog. TED and TEDx talks are all about shining a bright light of insight onto the seemingly ordinary to uncover the extraordinary. So, how do you capture a little of that magical quality when creating your own presentations? Last year I was asked to join the senior executive team for TEDxSanJoseCA, a localized TED event. Tell a Story. Be Passionate.

10 SEO measurements every marketer should know


Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. The reasons why are simple. 46% click on the website in the first position on first page.

Don’t Be a Social Media Harlot!

Tomorrow People

Why one quality online relationship is worth a whole bunch of ''flings''? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? What’s your number? Seedy, or what?

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Why are these days important to your business? Customers are in the emotional mindset to spend money. Thanksgiving is over and Christmas is now fast approaching. Customers are engaging with your marketing. Customers expect your participation.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Don't Be a Ding Dong: 5 Ways to Embrace Innovation


For a marketer, there’s nothing worse than seeing a beloved product or brand bite the dust. The recent bankruptcy and closure of the Hostess brand serves as a bittersweet reminder to business owners great and small of the need to constantly innovate in order to survive. To compete in our dynamic, global, tech-based economy, companies must embrace change, not shun it. Don’t be like him. Be curious.

23 Marketing Technologies We’re Thankful For

It's All About Revenue

by Christina Pappas | Tweet this Thanksgiving often puts us in a grateful mood. And if you’re in marketing, you have plenty to be thankful for. As technology has advanced marketers have reaped the benefits. In fact, the road to modern marketing has been paved with new technologies. As a result, marketers have far more opportunities to reach a larger set of buyers, find their niche and actually see the results. So we’ve decided to take some time out and name 23 of the technologies marketers should say thanks for. Here goes! 1. The Internet. Search Engines. Online Chat. Email.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions


As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. Today, web presence goes way beyond a company’s website.

Help 53

30 Amazing Marketing Tools, Tips & Tricks We're Thankful For


Happy Thanksgiving, everyone! While stuffing our faces with cranberries and mashed potatoes, we're going to ruminate on a lot of things we're thankful for -- friends, family, our jobs -- and some of the things that make our jobs way easier. And the easier we make our jobs, the more time we can spend with friends and family. See how that works? ;-). Getting tired of the Thanksgiving puns yet?)

Tools 52

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

Branding 2013: Embrace Pinterest and Show Your Personal Side


As 2012 begins to wind down, it’s becoming clear that 2013 will be the year of personalization for marketers. So much has changed in 2012 about the way people find information. Search, for example, has already shifted to give more personal results based on a user’s location and preferences, Facebook and Twitter allow for promoted posting and tweets targeted to a user’s profile.

The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.


SEO isn’t easy, and as Google’s Panda and Penguin updates continue to evolve, the SEO art form has changed. . In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks.  There’s a lot more to back linking of course. . That’s what makes it interesting; no one went to school and earned MBAs in SEO.  Linkworthy Content.

5 Marketing Tools I Am Thankful For

Sales Prospecting Perspectives

With the Thanksgiving holiday less than a week away, I thought it would make sense to do a post discussing some of the tools I use that really make my job easier. Without these tools, it would take more resources, time, and energy to accomplish routine daily tasks. Marketing Automation Software - Whether you use HubSpot (like us), Optify, Eloqua, Marketo, or any of the other automation tools that are available, every marketer can agree that these make it much easier for us to do our job. Hootsuite - Currently I am managing nine different twitter accounts for our organization.

Tools 46

Facebook to Launch ROI Tracking Tool for Ads


So I'm scrolling through the news this morning, and you know what I saw? News of another Facebook feature test! And this one's definitely an interesting one -- an ad ROI tracking tool. They will begin rolling the tool out on Friday, and it will allow advertisers to track the actions of Facebook users post-click. Pretty groovy, eh? Facebook's ROI Tracking Tool. Coincidence? Maybe not ;-).

CPM 49

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Why Marketing Needs to Find the Church Key

B2B Marketing Unplugged

I met a guy named Dan on the plane the other day. He was on his way home from something his company calls ThinkFest. He had a laser tag trophy, a book about teamwork and a two-day pile of unread email to show for his trip. “I used to hate some of my coworkers,” he told me. Now I hate all of them.”   I changed seats. I’ll bet you’ve got one of these Q4 offsite things in your calendar, don’t you? Did they make you “whiteboard” the challenges of the day? Are the flip charts your breakout group spent hours filling still sitting in some hotel meeting room? Don’t worry; nobody noticed. thought so.

The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Modern B2B Marketing

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts  for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy. In this part we get the views from 5 experts in the US. Our Experts.

View 44

Sales Advice From Warren Buffet on Closing Sales

Jill Konrath's Fresh Sales Strategies Blog

What does a legendary billionaire know about selling? Turns out, a lot! Recently I had a chance to interview Tom Searcy, co-author of How to Close a Deal Like Warren Buffet, about that very topic. Click here to download the first chapter.) I think you'll enjoy his fresh perspectives. JILL: Tom, Warren Buffett is known as a mega-savvy investor and the CEO of huge corporation. JILL: Great idea.

Price 41

How to Craft the Perfect Marketing Elevator Pitch


I'm going to give it to you straight: Everyone in your organization should be prepared to explain what your company does, and the value of its product or service. That's why one of the first things marketers and business owners should try to totally nail is their elevator pitch. In fact, that very first tip about giving a killer elevator pitch was provided by our very own CEO, Brian Halligan!

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Mobile Marketing: It's About Convenience, Simplicity, and Proximity


When I was in school, we were taught to begin any serious analysis, debate, or discussion by first defining terms. Here’s my definition: Mobile Marketing is all about Convenience, Simplicity, and Proximity. Let me break down these three words by first providing the dictionary definition followed by my take on how each relates to mobile marketing. Convenience implies simplicity. Follow @chrshorton.

The CMO Guide to Building a Data-Driven Marketing Team

Modern B2B Marketing

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. Hire the Right Kind of People. You’ll want to be intentional about the skills you search for and cultivate: Analytical proficiency.

CMO 42

The 5 Best Ways to Use Social Media to Drive Traffic to Your Website

WindMill Networking

Do you know the 5 best ways to effectively use social media to drive traffic to your website? Today competition for traffic is fierce. Every day new bloggers join the flow of information competing to be found. Audiences are smarter, and demand new, exciting insightful information in return for their attention. Comments. Perhaps the site owners are too scared of what might be said.

New Facebook Data Proves Social CTAs Lead to More Comments, Likes & Shares [INFOGRAPHIC]


Marketers who are worth their salt have known it for years. If you want your audience to take a specific action, you actually have to ask them to do it -- in email, in display ads, on landing pages , blog articles -- you name it. But for whatever reason, it seems like once we started using social media for marketing, we collectively forgot all about calls-to-action (CTAs). Let's end that now.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Google Encrypted Search: Measuring the Impact One Year Later

KoMarketing Associates

Last week, KoMarketing Associates covered a  study  released by  Optify , which revealed that organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. The study covered traffic associated with 424 B2B sites. Traffic patterns from our client base are similar. estimating percentages moving forward and 2.)

5 Things To Focus On When Call Shadowing Inside Sales Reps

Sales Prospecting Perspectives

Within every company that is sales driven resides a varying amount of Business Development Reps that will come and go as the years pass. These people are interviewed, and hired and then go through their training process. Once they complete their training they’re unleashed and are handed a list of goals and expectations that they are expected to hit. Now just because they went through a training regimen does not mean they are fully trained and armed with the tactics and strategies to hit these goals. Don’t let them rely on data unless they know it’s good data.

Giving (Social) Thanks Should Be An All Year Thing

B2B Marketing Insider

I love this time of year! The kids start getting excited knowing that Christmas is not too far away. They dream of lots of presents and start making their list and checking it twice. also think adults and children enjoy the change in the routine that comes with holidays. And so we need to be thankful for each and every one. It is not enough to be thankful. You have to express it. Saying Kennedy.

Words 37

How Marketers Are Gearing Up for the 2012 Holiday Season [INFOGRAPHIC]


This time of year is busy for everyone -- but marketers have to be a few weeks, and sometimes a few months, ahead of the game to ensure all their campaigns are ready and raring to go for the holiday season. Whether you're B2B, B2C, ecommerce, or brick-and-mortar, you've got some serious planning to do. That's all well and good for marketers with boundless resources, but what about the rest of us?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

A Content Marketer's Thanksgiving Prayer


In this season of Thanksgiving, it seems altogether fitting and proper for this content marketer to acknowledge the many blessings the Internet gods have bestowed upon us this past year. As such, here is my contribution to the hallowed rolls of Thanksgiving Day invocations. humbly submit to you, “A Content Marketer’s Thanksgiving Prayer.”. amification, for giving me plenty to write about in 2013….