Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. The reasons why are simple. 80% of people who visit a website get there from typing a keyword in the query box of a search engine. 46% click on the website in the first position on first page. 90% click on websites on the first page. Source: SEOBook ). What are the measurements that matter? to $5.00 MORE >>

When I was in school, we were taught to begin any serious analysis, debate, or discussion by first defining terms. Here’s the official definition of mobile marketing, taken from the MMA’s (Mobile Marketing Association) website : Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Here’s my definition: Mobile Marketing is all about Convenience, Simplicity, and Proximity. We like mobile devices because they make our lives more convenient. Follow @chrshorton. MORE >>

Do you want to increase the readership of your blog by 400% in just one easy step? Lean in close now as I share this blogging secret: “Stop writing sucky headlines.” ” In today’s world, you simply MUST craft a descriptive, accurate, catchy and “tweet-able” headline. I know this aspect of blogging has been written about before so I am mystified as to why it remains such an obstacle to so many bloggers. If you don’t have a headline that grabs me by the throat in a nano-second you have lost me, and most other people too. Maybe one of them is yours? Here MORE >>

December will witness the end of an era, with Newsweek’s last issue, as it ends its 80-year print run. The news weekly will become an online-only publication to keep pace with the free and. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. B2B marketing online marketing Opportunity Generation Web Content Content marketing forms gate content inbound marketing MORE >>

Why one quality online relationship is worth a whole bunch of 'flings'? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Do you get butterflies in your stomach when you see that your ‘number’ (of contacts) has leapt up over the weekend? What’s your number? But it’s not just about following; it should be about following through. Don’t tell anyone, but. MORE >>