Sat.Jul 23, 2011 - Fri.Jul 29, 2011

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How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. The trouble started when the McKinsey Quarterly published an article in early June entitled How US health care reform will affect employee benefits,  based on a survey the firm did about what will happen to employer-sponsored health care insurance coverage when the President’s health care law goes into effect in 2014. textbook example of pragmatic thought leadership. And so it did.

The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. New Buyer Perspectives Evolving.

The 10 Traits of Successful Social Marketers

B2B Marketing Insider

What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. have spoken to a number of people at companies of all shapes and sizes. And I have seen a number of traits emerge. And you know where to find them.

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6 Ways to Increase Word of Mouth Referrals with Social Media

Sazbean

Many small businesses rely almost entirely on word of mouth referrals for new business. People are much more likely to trust a colleague, friend or relative over what a business has to say about their products or services. Social media, when used properly and consistently, can help small businesses increase referrals. Since Here are some ways social media can help increase word of mouth referrals.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

A History of Dreamforce [Infographic] #DF11

It's All About Revenue

by Joe Chernov | Tweet this There are few skills I value more than speed. If I were a gambler, I’d put my money on the “fast and good enough&# tandem over team “slow and perfect&# every time. But once in a while you need both speed and accuracy. For example, when you create content that relates directly to a brand other than your own. click to view full size). Facebook. LinkedIn.

Web Presence Optimization, Reloaded

Webbiquity

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. So I figured it was time to update my inaugural post on this blog, What is Webbiquity? How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important?

The Humanization of User Experiences: the Emotional and Personal Must

Conversionation

How genuinely human can a business be? How much does a business take human values into account? Despite what social hippies might like to believe, the truth is that a business exists to make a profit and that a genuine, open, human and empathic business is still quite rare. Fortunately, they are becoming exceptions. Giving a shit does indeed matter. Towards human user experiences and touch points.

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. Mac: Michael – tell me what you’ve been up to. Well put.

Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. Although many people are aware that traditional metrics like page views, visitors, followers and likes are poor indicators of success, the vast majority of marketers I speak to still focus on these overly simplistic criteria. Practice SEO.

Web Presence Optimization, Reloaded

Webbiquity

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. So I figured it was time to update my inaugural post on this blog, What is Webbiquity? How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. They’ve uncovered some fascinating trends among non-profits, Fortune 500 companies and fast-growing Inc. 500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. The rise of the blog.

Marketing Tools and Technology – How Does A Marketer Decide?

B2B Marketing Insider

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support.  Technology is becoming critical for marketers to remaining competitive. . So how does a marketer decide which technologies to test and use to grow their business? Cheryl Burgess is the Managing Partner at Blue Focus Marketing. What do we outsource?

The Perils of Corporate-Personal Twitter Names

B2B Memes

In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts. If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it? The issue is more complicated than you might think, and isn’t likely to be resolved anytime soon.  Tweet under a personal name, like @johnbethune.

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. Our research provided insights into who is watching the show (moms!),

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Word of Mouth Marketing: When a Human Phenomenon Goes Business

Conversionation

People have always talked about their experiences, emotions, needs and also products, services and brands. Word of mouth is an old and human phenomenon. With the arrival of interactive and social media the patterns, role and impact of word of mouth have changed. However, the rules of word of mouth marketing have changed and evolved and they continue to evolve. Period. Remember the ripple effect.

Social media feedback as customer prophecy

grow - Practical Marketing Solutions

My wife and I decided to celebrate for no particular reason at a favorite restaurant. When When my wife went to the restroom, I checked-in on Foursquare to pass the time.  When When I “checked in” to this location, I was surprised and delighted to see a review from one of my best friends pop up on my screen. What a coincidence.  He had been to the same restaurant within the same week.

Tips on Blog Post Optimization

Writing on the Web

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests ? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days when I’m brain dead and likely to forget something important. And it’s mostly free.

31% of Companies Block Employees From Using Social Media

Social Media B2B

Sometimes you need a social media statistic to finish a project, whether it is a blog post, client presentation or a slide deck to support a speech. recently needed the results of a survey that showed how many companies blocked employee access to social networking sites. All I could find was a study from 2009. It was quoted repeatedly in 2009, again in 2010, and even in 2011. Photo from Flickr.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Savvy Wrap Up: July 29

Savvy B2B Marketing

If you find yourself lolling about in the dog days of summer, perhaps you need a little pick-me-up. Read on for some posts sure to recharge your batteries! And be sure to share your own inspirations from the week! Outbound vs. Inbound: The Risk Management Issue in the Complex Sale by @PointClearPD. 13 Ways to Make Your B2B Resource Center Rock via @junta42. Tread lightly, brands.

The 5 Question Inventory for Social Business Readiness

Leader Networks

Our series on Social Business Readiness is intended to focus attention on performing the due diligence needed to understand if key departments are ready to innovate and implement social business solutions within their functional areas. Managers of those functional departments ignore this step at their peril. That's the point! Don't imagine this a "set-it and forget it" process. Carpe diem!

You can do some amazing things with Blogger

Confluent Forms

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. know - unexpected, right? Using blog software for a website?

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Via your landing page. Let’s briefly take a deeper dive into each destination channel. By doing so, you’ll realize that each tactics has its own accompanying content strategy.  Website Content Strategy. First, what is a website really?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Email Productivity Tips for Marketers

The Effective Marketer

A recent article on LifeHacker talks about tips to get faster email responses. They talk about: Write shorter emails. Write fewer emails. Ask for a response. Start with a deadline. Only email one person at a time. Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers. 1. See below.&#.

Blog so you can be taken completely out of context

Biznology

Image by quinn.anya via Flickr. by Chris Abraham. I am in the middle of guiding some new bloggers over at Marketing Conversation. on how to blog most effectively. It is pretty exciting and instructive. because there are many things I take for granted. One of the biggest. trends I see is internal shorthand. What I mean is that my bloggers tend to write based on a lot of assumed context. assume.

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5 Ways To Influence B2B Group Buying Decisions

Social Media B2B

One of the biggest differentiators in B2B marketing is that a B2B purchase decision is not usually a solo effort. It is a group decision. In most cases a team of people review the potential purchase, and in many situations there’s a senior level person who has to approve the purchase. So how can you use social media to influence the group buying decision?  Competitive Information. Value.

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Via your landing page. Let’s briefly take a deeper dive into each destination channel. By doing so, you’ll realize that each tactics has its own accompanying content strategy.  Website Content Strategy. First, what is a website really?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Find New Customers Fan of the Month – Don F. Perkins

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the. Don F. Perkins. month is none other than Don F. Perkins. Congratulations, Don! Don is the former Business Development Executive at Innovative Information Inc. He’s now a free agent so reach out and hire him! Call him on 617-702-2756.

[Chart] How Personalization Increases Email Open Rates

It's All About Revenue

by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right.  Emails with someone’s name have open rates about 4.7% over the average. Sign up here.

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. My favorite was this tweet from Jay Baer (who I have a tremendous amount of respect for and I don’t disagree with lightly). disagree. link].

Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard

Sazbean

Wondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). Hopefully, they’ll also add the ability to segment on topic. Analytics Content Social Media Social Networks

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The social media numbers game. A {growtoon}.

grow - Practical Marketing Solutions

Proud to intoduce Kacy Maxwell of Nashville as our newest {grow}toonist.  Together with Joey Strawn, I’ve got the best one-two cartoon punch on the blogosphere. Well, perhaps they are the ONLY social media cartoonists on the blogosphere, but who’s counting? Anyway, hope you’re enjoying a little Friday levity.  — Mark. growtoons

No Respect. Social Media Marketing Not a Top Executive Priority?

The ROI Guy

Although social media marketing is popular amongst marketers, with 80% of companies with at least 100 employees using social networks for marketing this year, it’s still not a top strategic priority. Penn, Schoen & Berland , in a survey of executives who have final say or significant input on social business strategy, found that only 27% listed social business as a top strategic priority.

The Impact of M&A on the Marketing Automation Industry

It's All About Revenue

by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. A CEO, Wilson learned, does only three things: He or she sets/communicates the company’s vision and strategy. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Teradata , Oracle and IBM all have a horse in the race. Share email. Facebook.

Laugh and Learn featuring @fearlesscomp | Episode 26 – Uncle Jay Explains

Fearless Competitor

B2B Demand Generation | Episode 36 – Uncle Jay Explains. In his weekly B2B marketing show, Jeff Ogden, President of the B2B demand generation consultancy Find New Customers shares an important marketing take-away using wit and humor. This week’s show is back and better than ever! Why can’t you do the same? As we like to say: Let Your Freak Flag Fly! Godspeed and good luck, Don!

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita

Marketing Edge

Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Brogan and I met over $.99 margaritas in Vegas at an early Blog World conference. Fast forward several [.]

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