Smashmouth Marketing

NOVEMBER 28, 2008

Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? In many cases the only competition that exists is the station across the street. The direction you're traveling on the road may play more to your decision than the brand.

Pricing 110

Pricing Price Paid Search Agency Mobile Marketing 110

Buzz Marketing for Technology

NOVEMBER 25, 2008

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides. This should be the group that drives the company, that sells the marketing vision and message internally, and if that is not happening or doesn't seem appropriate, there is something seriously wrong.

Advertising Agencies 100

Advertising Agencies Planning Work Management Trigger Marketing 100

Proteus B2B Marketing

NOVEMBER 25, 2008

Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership and dramatically increase visibility in natural search results for targeted search terms. Done right, it ultimately drives substantial traffic when others in the media and blogosphere link to compelling or noteworthy content.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Tagging Social Media 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. 1. Tell us a little bit about how you got into mathematical marketing, and what you like most about it.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

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Smashmouth Marketing

NOVEMBER 28, 2008

Remember the old rectangular wall phone with a rotary dial that we all had before touch tone (ok, some of you just got dated as young). I was just watching an episode of Mad Men and without paying much attention I heard that "clank" sound when those old phones got hung up. That was one of the most nostalgic sounds I've heard in years. A simple "thud" or a "clank", some plastic, some metal.

Tagging 100

Tagging 100

Customer Experience Matrix

NOVEMBER 25, 2008

I had a preliminary conversation last week with Mike Pilcher of Marketbright , one of the vendors I’ll probably end up adding to the Raab Guide to Demand Generation Systems. We didn’t look at the software itself, so I can’t comment on it in any detail. The slides did list a few unusual features, including “prospect portals” that help buyers and sellers to share information related to a project; a sales proposal builder; and features to work with sales partners.

Demand Generation 120

Demand Generation User-Generated Content Work Management Demand 120

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. 1. Tell us a little bit about how you got into mathematical marketing, and what you like most about it.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Smashmouth Marketing

NOVEMBER 26, 2008

I had to followup to my previous post regarding the massive proportion differences between European food and American food. So I lugged the orange and apple in the previous photo from Germany to home, and I placed some good old Whole Foods fruit next to them (btw, the reason the iphone is in the photo is for size reference - someone asked). My point is in the photo.

Tagging 100

Tagging Order Examples 100

WebMarketCentral

NOVEMBER 24, 2008

On the occasion of the 300th post on the WebMarketCentral blog, and to see how things have changed since the first 100 posts , here are the 10 most popular posts of all time so far. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9: Best of 2007: Articles and Bl

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Smashmouth Marketing

NOVEMBER 24, 2008

As you can see from the picture of my long time friend and colleague, Steve Hyde , cars are not the only thing oversized in the US. Our fruit is noticeably bigger (20% - 30%) than this example of an orange and apple from Cologne Germany. We were sitting having breakfast this morning and Steve brought an omelet to the table and it was small, maybe 1 egg.

Tagging 100

Tagging Buy Research Examples 100

Smashmouth Marketing

NOVEMBER 23, 2008

I LOVE reading Lifehacker , Treehugger , Engadget and Wired RSS feeds, but over the years they have migrated from blogs with fantastic posts 8-12 times per day, to massive media sites that publish 30+ posts per day, at least a third of which are drivel. I am currently on a business trip and have not been able to read my feeds for a couple days. It's all baked up.

RSS 100

RSS Aggregators Tagging Organization 100

Smashmouth Marketing

NOVEMBER 27, 2008

Cartoon Credit: Gary Larson. Tags: drivel food.

Tagging 129

Tagging 129

Smashmouth Marketing

NOVEMBER 26, 2008

Cartoon Credit: Gary Larson.

129

129

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