Sat.Jan 30, 2016 - Fri.Feb 05, 2016

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The Difference Between B2C and B2B Content Marketing

Marketing Insider Group

A huge chunk of what I talk about relates to content marketing. I talk about how to create it, how to optimize it, and how to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. This is because, despite sharing a […]. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) combined.

Stats 163
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It’s More Than a Job – 3 Ways to Maximize Internships

ANNUITAS

For the students out there…with summer slowly approaching, you know what time it is. It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. The internship isn’t what it used to be (only fetching coffee and making copies all day), it’s where you will get that “real-world experience” that professors have been talking about and an opportunity to become part of a company or profession before the pressure of full-time employment become

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5 Essential Components of a Persona Profile

Tomorrow People

Creating personas is a powerful way to build the audience understanding every marketing department needs for success. Find out how to get it right with these 5 essential components.

Profiling 174
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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9 Ways To Improve Your Content Marketing SEO Ranking

Marketing Insider Group

Content marketing for SEO ranking is still a major priority for marketers across brands. It makes sense – think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google? According to the Content Marketing Institute’s B2C Content Marketing 2015: Benchmarks, Budgets, and Trends, 62% […].

SEO 181

More Trending

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How To Lead With Customer-Focused Content

Tony Zambito

by Creative Stall. The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago. Content is ubiquitous in all phases of life and in business. In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business space. The voluminous nature of marketing and sales content is making it harder for organizations to get through to customers and potential customers today.

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Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

There’s no shortage of how-to articles and blog posts on leveraging the power of social media. And with this endless sea of social media-touting commentary, it’s natural to think you’ve got to jump headfirst into the social sphere to keep your brand from getting left in the dust. Although the need to engage with social media in business is undeniable, it’s easy to miss the bigger picture in all this: your business goals.

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8 Tips on Creating Content to Be Shared on Social Media

Marketing Insider Group

Every entrepreneur, blogger, and website owner is aware of the importance of social media content strategy. If you don’t make yourself visible for a greater audience, you won’t reap the benefits of your online presence. Without superb content, you won’t promote your brand in a good way. You realize you need high-quality articles, blog posts, […].

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Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. Claritix carries this insight to one logical conclusion by offering a system that does data assembly, basic reporting, and little else. No fancy attribution methodologies or custom journey maps here (although they’re on the way). I’m not fully convinced this is enough to justify using Claritix but am open to the possibility.

Analysis 131
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Missing Ingredient for Sales Coaching

Avitage

There is a generally high desire for sales coaching in B2B selling. Most managers and reps know it’s important. Done well, coaching can make a significant difference to rep and manager performance and success. Financially, everyone has a lot at stake. To be successful sales people need: Knowledge and information (including sales strategy and process), Skills and techniques, Conversations and messages These inputs enable sale people to know What to do, What to say, How to say it.

B2B Sales 131
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Miss This One Thing & B2B Marketers Will Never Demonstrate ROI

KoMarketing Associates

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. I understand their skepticism. Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.

ROI 122
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Pepsi Exec Believes Marketing Has An Advertising Problem

Marketing Insider Group

Marketing has an advertising problem? The phrases digital marketing and advertising should be dumped. Ads are useless, polluting content. Traditional agency models are going to break. And the industry needs more disruption and innovation. Those were some of the bold and tough words PepsiCo exec Brad Jakeman had for marketing and agency professionals at the […].

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14 Content Marketing Tools to Help Your Business Grow

Webbiquity

Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Content engagement, budget, and variety are also commonly mentioned among those top challenges. While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours).

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How many leads do you actually need from marketing?

Sales Engine

Since it’s become more difficult for sales people to get in front of prospects, many B2B companies are relying heavily on content marketing to supply top-of-the-funnel leads that can be converted into closed business. But how do they know if those marketing efforts are having impact on the bottom line? Of course, the number of leads that you need to increase your revenue is highly variable based on the deal size, cycle time and closing rates.

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How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. We had a chance to speak to Eric Bisceglia , vice president of product and marketing at Attend, for more insight into the survey results.

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Publish or Perish: A CMO Roadmap For Content Marketing Success [Research]

Marketing Insider Group

Publishing is no longer an option but essential to the growth and content marketing success of any organization, according to the new report “Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain,” which Forbes CMO Practice released earlier last month. 96% of the 380 marketing executives surveyed agree […].

CMO 121
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Top 5 Mistakes Content Marketers Will Make in 2016

ANNUITAS

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. The first step towards preventing a mistake is knowing about it early enough to avoid it, so on that note here are some common content marketing missteps (with some advice on how to avoid them).

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Using Facebook for B2B Lead Generation

Sales Engine

The first rule in content marketing is to distribute content where your target audience is. Okay, the first rule is really to create great, relevant content that adds value, but getting it in front of the right people is right up there —if no one is reading it, it’s pretty much a waste. Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there.

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Why is economic news always interpreted as bad news?

Biznology

I just read an article on how awful it is for the US that oil prices are dropping. To be fair, this article is much more even-handed that the normal “sky is falling” stuff that I am accustomed to seeing. But it still brings to mind a question for me: “Why is US economic news always bad?” Now, perhaps this is a worldwide phenomenon, but I live in the US, so I will restrict my commentary to what I know.

Planning 114
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Why Content Marketing Needs a Balance of Art + Science

Marketing Insider Group

The content marketing definition that has probably been quoted about a thousand times comes from The Content Marketing Institute. It has been quoted this many times for a good reason. “Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target […].

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Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar featured Martin Jones (@ martinjonesaz ) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@ Jrastafari ) Social Media Manager at Act-On and Matt Hannaford (@ mhannaford ) Integrated Marketing Analyst at Union+Webster.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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9 Questions to ask about your Direct Mail Creative

Direct Response Coach

So you’ve been given the job of writing a new sales letter or direct mail postcard. You gather all the information, outline your message and then you write … and rewrite … and rewrite … and then you polish. Your mailer is ready. You’re happy with the way it reads and looks. You think [.]. The post 9 Questions to ask about your Direct Mail Creative appeared first on McCarthy and King Marketing.

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site owner needs and translate those needs into specifications that web developers (the techies!

Planning 107
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6 Important Features Every Content Marketing Site Should Have

Marketing Insider Group

For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing. We see brands exasperate budgets on creating amazing content and distributing it to all the right channels, only to drive their traffic back to a website that hasn’t been updated since 1999. The truth is, you can create the best […]. The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group.

Features 111
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The most important questions to make your marketing work

Biznology

Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. But most marketing plans follow a fairly straightforward path that depends on developing high-quality content and getting that content in front of customers on mobile, search, and social channels. Sure, other avenues exist (and are well-worth exploring for your brand and business ).

Planning 106
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Lunch Box Jokes and Notes

Ambal's Amusings

Since school started in August, Ari has been asking me to drop him a note in the lunch box every day. As much as I love him, I am no Martha Stewart-y mom when it comes to packing lunch or putting notes in there every day. As if that wasn’t a big enough issue, I … Continue reading Lunch Box Jokes and Notes. Related posts: Handwritten Note with Warm Socks.

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3 Reasons Why SEO and Content Marketing Fit Together

Writing on the Web

A Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Why? Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. It’s not. I don’t care how good your writing is or how important you are as a thought leader in your field.

SEO 100
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The Disneyland Effect: How To Plan A Successful Conference

Marketing Insider Group

For the last eight weeks, I’ve been traveling the world, hosting my Growth Chat dinners and speaking at conferences and other business events. It’s been a great experience all around, but one conference stood out in particular – the RD Summit in Brazil hosted by Resultados Digitais, where I was honored to be the keynote speaker. […].