Intent Data Basics: Where It Comes From, What It's Good For, What To Test
Customer Experience Matrix
AUGUST 8, 2015
Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. It lops a whole layer off the top of the funnel and finally lets you discard the wasted half of your advertising. But intent data is a complicated topic.
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