Sat.Jul 09, 2016 - Fri.Jul 15, 2016

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. (Marketing can’t be automated.) But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy.

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The Ultimate Guide For Developing Your B2B Sales Content Strategy

Marketing Insider Group

When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed. It is for people in marketing and sales who must collaborate to get these strategic assets right. […]. The post The Ultimate Guide For Developing Your B2B Sales Content Strategy appeared first on Marketing Insider Group.

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The Human Element of Sales and Marketing

DiscoverOrg

“Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.” Switch by Chip and Dan Heath. In the book, Switch:How to Change Things When Change is Hard , Chip and Dan Heath detail how to successfully lead through change by embracing and motivating both our emotional and rational brains (and no, don’t argue guys – you have emotional brains too).

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How to deal with change stress and be a better marketer

markempa

As marketers, we deal with a lot of change stress. Seriously. The marketing world is exploding. We’re dealing with an explosion of touchpoints, channels and marketing technology. We need to navigate creating more content, generating more leads and achieving more results. Even our customer buying process has changed. Our clients move deeper into their buying process before they need to engage our sales team or us.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Ditch the Pitch: How Content Marketing Creates the Conversation that Drives Conversion

Sales Engine

Ah, the sales funnel. As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales. The problem with this image is that unlike its counterpart in the physical world, the sales funnel does not have the force of gravity to maintain the momentum of its contents.

More Trending

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6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. That doesn’t change, no matter the target audience.

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Kindness opens many doors online

Biznology

There are a lot of a s online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded , armored against all the other a s online. It’s a vicious cycle. We’ve all been hurt before, but it’s a Mexican standoff. Reddit, right ? Facebook, right ? Twitter? Oy ! “Fallen man is not simply an imperfect creature who needs improvement: he is a rebel who must lay down his arms.” – C.

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Ditch the Pitch: How Content Marketing Creates the Conversation that Drives Conversion

Sales Engine

Ah, the sales funnel. As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales. The problem with this image is that unlike its counterpart in the physical world, the sales funnel does not have the force of gravity to maintain the momentum of its contents.

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8 Lead Generation Ideas for Startups

Marketing Insider Group

Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. As a startup, you have to be smart about your lead generation strategies because you will likely have […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Talent, Data and Technology Foster Marketing Team Optimization [Interview]

KoMarketing Associates

In the “Essential Framework for Optimizing Marketing Performance” report published by Allocadia, research shows that the most optimized marketing teams come from organizations that have best-in-class talent, data, and technology. However, it can be challenging for enterprises to deliver on these key drivers of success. We spoke to Sam Melnick, the director of Customer and Marketing Insights for Allocadia, for more insight into the findings.

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Why don’t more marketers use keyword research?

Biznology

I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound like the “Click and Clack of tech.” Needless to say, it was a lot of fun. I had a few belly laughs and we also covered some serious topics. The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing.

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Net Promoter Score (NPS) in B2B – the evidence

Savanta

Net Promoter Score (NPS). It’s the one number that almost every organisation seems to include in their management metrics and it’s easy to see why. In the original Harvard Business Review paper where NPS was revealed to the world, its ‘inventor’, Frederick Reichheld, made some bold claims. Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a co

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Personalization Is The Future Of Content Marketing

Marketing Insider Group

It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience. So how do you make sure the content you’re producing […]. The post Personalization Is The Future Of Content Marketing appeared first on Marketing Insider Group.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What You Can Do This Summer: Take the First Step Toward Data-Driven Marketing

Hive9

Have you ever looked at a looming task in front of you that you know needs to get done and just found yourself frozen? Even when you know the benefits of completing that task will pay off tenfold, if the work and investment involved appears especially big and intimidating, it’s easier just not to start at all.

Marketing 101
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Machine Learning: a digital Cambrian explosion about to happen

Biznology

Evolution as understood by Charles Darwin was supposed to happen very slowly and gradually. That’s why he, and many other scientists, were puzzled by an event that happened about 540 million years ago, known as the Cambrian Explosion. During that period, life as it was known went in overdrive mode, and a world that was mostly comprised by simple life forms, suddenly – in geological scale – became extremely diversified, with most major animal phyla appearing in a span of 25 mil

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Who Should Nurture B2B Leads with Social Media?

NuSpark Consulting

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales.

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30-60-10 B2B Content Strategy

Marketing Insider Group

Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. What if there’s a third way? This […]. The post 30-60-10 B2B Content Strategy appeared first on Marketing Insider Group.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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You’re Not Imagining It – B2B Marketing is Getting Harder

Hive9

Some days it feels like B2B marketing just keeps getting harder and harder. You could swear that you used to get better results for the same amount of work and budget you spend today, but now it never seems to be enough. You have to keep stretching your resources further and further to get the same (or worse) results.

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Seat of Speculation

Ambal's Amusings

This post is going to be very intense. So, brace yourself. Grab a hot or cold drink and find a quite place to read it and take it all in. I read a lot about the brain, emotions, people and more. I have had the most interesting curve balls thrown at me. Aren’t life and … Continue reading Seat of Speculation.

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A List of Product Marketing Books

The Effective Marketer

What should product marketers read? That’s a question I’m often asked and decided to list all the books I typically recommend, especially if you are starting off in your product marketing journey. The full list is on this post at Medium: The Product Marketer’s Essential Reading List. I hope you like it!

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9 Pieces of Advice To Write Catchy and User Generating Content

Marketing Insider Group

Content might not be king, but it sure is your kingdom. And unless you make it a pretty kingdom, with rivers, lakes and perhaps a nice castle on a mountain top, you’re not going to get many tourists, however good your advertising campaign might be. For that reason it’s important that you focus first and […]. The post 9 Pieces of Advice To Write Catchy and User Generating Content appeared first on Marketing Insider Group.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Style Guide for Progressives That Will Make You Rethink Your Language

Contently

Last year, NPR published a blog post titled “Help A Blind Person Identify Everyday Things.” This sort of language is fairly common, probably not something that would offend most people. Yet referring to individuals as blind first, and a person second, could suggest that their disability is the primary thing that defines them. Instead, many prefer that writers refer to the subject as a person who is blind.

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How to Get Followers on Instagram: A Full Guide

Sprout Social

When businesses want to learn how to get followers on Instagram, there’s a lot of shady and unethical services offering to do it for you. At Sprout Social, we’ll be the first to tell you it’s always better to organically build your social media audience. By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics.

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Your Buyers Are Basically Pokémon, So Level Up

Adobe Experience Cloud Blog

Author: Marissa Lyman Okay, I’ll be honest—I should have written this blog post three days ago, but every time I sat down to write about Pokémon GO, I would just play Pokémon GO. I’ve been in over 20 hours of professional development training this week, dropping digital “incense” so I could attract and catch Rattata from my conference room seat. Last night, I decided that cruising by PokéStops would be more fulfilling than a first-date conversation.

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For Real Marketing Success, Focus On Your Superfans

Marketing Insider Group

Marketing tools and techniques shift at dramatic speeds. Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment. However, throughout all the technological changes that […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Overcome 3 Painfully Common Lead Gen Mistakes

Contently

Most lead generation training programs start with discovery, one of the most basic tenets of sales. But how far can a marketer dig into discovery questions before going too far? Forms with only three fields have a 25 percent conversion rate, but that rate drops to 15 percent for forms with six or more fields. Asking too many questions in a gated form before a prospective partner shows interest in your product is a lead gen mistake—just one of the many that marketers consistently make.

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Finding the Right Research Methods for Brand Management

Hinge Marketing

Strategically developing your brand value helps foster strong relationships with clients and prospects, building a stronger path to new business. But developing a brand is only the beginning. Managing it is a continuous process. In an earlier post , I described how research can improve your brand strategy. Today, I will address common brand management challenges and which research methods are right for the job.

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The Ultimate Guide to Twitter Chats

Sprout Social

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Whether you’re participating in an existing chat or hosting your own, there’s plenty to gain. Jumping into a Twitter chat can be a little intimidating and challenging at first. How do you find people to participate? As a participant, how do you make sure you stand out?

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