Sat.Jul 02, 2016 - Fri.Jul 08, 2016

article thumbnail

5 Essential Elements to Include in Every Sales Pitch

Webbiquity

Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business.

article thumbnail

Top 10 Essential Features Every Small Business Website Must Have

Marketing Insider Group

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don’t think they need a […]. The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING

Kaon

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. To better understand the impact, let’s quickly identify some of the primary sentiments of populations in many markets.

Planning 154
article thumbnail

How To Get the Most Out of AdWords Expanded Text Ads

KoMarketing Associates

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. The table below tells you some key differences and advantages of expanded text ads compared to their vanilla counterpart. Some back of the napkin math tells you that the expanded text ads have 45 more characters available for use.

Adwords 121
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. We just finished our first week and we’ve already delivered products to 47 bloggers and have another 60 queued up for delivery this week — and we’ve only reached out once so far.

Outreach 140

More Trending

article thumbnail

How Content Marketing Has Changed the Economics of Selling

Sales Engine

In the not-so-distant past, scaling a B2B company meant hiring more sales people that were responsible for all their own business development. They would bang on the phones, knock on doors, go to conferences and networking events and that would be enough to fill their calendars with enough qualified appointments. On paper, the numbers supported it. For example, if you had one sales rep carrying a $1 Million quota, and it cost $200K in salary and commissions for that resource, adding an additiona

article thumbnail

[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns

DiscoverOrg

Looking for a No-BS podcast that will elevate your sales results? Brian Burns, host of the weekly podcast, “ The Brutal Truth ,” interviews leaders in the sales space and offers key insights into succeeding. Originally aired 6/24/16, his interview with DiscoverOrg CEO, Henry Schuck, focused on the importance of access to the right information, which is particularly crucial in enterprise sales because the accuracy of that information directly correlates to improving sales commissions

Burn Rate 120
article thumbnail

Is your marketing running on excuses?

Biznology

One of my daughters was in her first year of college when she spoke to her professor about how to turn in her assigned essay outside of his class. The teacher assured her she could come to his office later that day, and if he wasn’t there, that she should just slip it under his office door. My daughter arrived later at his office, knocked to see if he was there and then heard a loud angry growl from behind the door.

Class 123
article thumbnail

7 Tips on How to Make a Free WordPress Site Look Credible

Marketing Insider Group

There is tons of potential in a freelance blogging career. If you can write well and you have great ideas for new posts, then you can start making money out of your talent. However, it’s not that easy to launch yourself into this competitive market with success. You need a lot of effort to attract […]. The post 7 Tips on How to Make a Free WordPress Site Look Credible appeared first on Marketing Insider Group.

Tips 139
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

A 6-Step Roadmap for New Marketing Leaders

Hive9

As a recently-hired CMO or marketing leader, your first few weeks at a new company are some of your most important. They set the tone for everything to come, and they provide the best opportunity you’ll get for re-setting the status quo.

CMO 102
article thumbnail

4 Roles of a Demand Generation Strategy Consultant

ANNUITAS

I love my job. When people ask me what I do for a living and I reply with “consulting” there’s always that glazed-over look in their eye. Some nod and pretend they know what I mean. Others are curious enough to ask questions such as “consulting for what?” or “consulting for whom?” When I explain that I’m a Demand Generation Strategy Consultant the confusion and lack of understanding is further magnified.

article thumbnail

Is your marketing telling customers to go away?

Biznology

I travel a lot for business. Not Up in the Air level travel, but I probably do 4-5 hotel nights a month. So, I am not the top customer ever, but I figured I was someone worth pursuing. At least I thought so, since I seem to watch ads trail me all over the web every time I am booking a trip. But I have consistently been underwhelmed, as a marketer, when I try to figure out how any of these hotel brands are differentiated from each other.

article thumbnail

Create relevant content based on personality profiles

Marketing Insider Group

We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I […]. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group.

Profiling 134
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Data Lovers vs Creatives: How to Bridge the Gap in Your Marketing Organization

Hive9

Marketing has always required creativity. It’s still one of the most important parts of building and executing a marketing plan that pays off. But with the rise of technology and the data-driven marketing it enables – marketing departments now need a healthy number of data scientists to balance out creative personnel.

article thumbnail

Manage the Pedigree Factor in Professional Services Marketing

Marketing Craftmanship

Institutional pedigree always matters, regardless of the type of professional service you’re selling. But to leverage pedigree as a marketing asset, you first need to understand why it’s important to your target audience, and decide what type(s) of pedigree will have the greatest influence on them. The professional credentials your firm possesses (or creates) are a major consideration in determining which doors to knock on, and which doors to ignore.

article thumbnail

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark Consulting

If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. We’ve seen this again and again when we’ve taken over search campaigns over the last decade.

Adwords 100
article thumbnail

Is Your Marketing What Consumers Really Want?

Marketing Insider Group

Is the marketing you’re doing actually what you would want as a consumer? Surprisingly, for many Fortune 1000 marketers the answer is “no.” A live survey conducted with over 1,200 marketers from companies like IBM, Verizon, JPMorgan, Intel and MasterCard at the #ThinkContent Summit earlier this month found that there is a major disconnect between […].

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Standing on the Dock of the Bay

Ambal's Amusings

My neighbor was going to take us boating this weekend. However, the currents were high and it wasn’t safe to launch…so, spent a few minutes on the dock. The photo is on one of the many beautiful docks on Colorado River. It reminds me of the The Dock Of The Bay.

100
100
article thumbnail

The Impact of Facebook’s Algorithm Change, in 5 Charts

Contently

Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. But according to new data from BuzzSumo, one of our favorite social media analytics tools, publishers have been feeling the pain for some time.

Facebook 113
article thumbnail

Brand Management for Growing Professional Service Firms

Hinge Marketing

For many professional service firms, brand management is an afterthought. When the brand is discussed it is often referring to the firm’s the logo. However, effective brand management is so much more than just determining if the logo needs an overhaul. When managing their brand, firms must consider name, the logo mark, brand positioning, brand promise and personality.

article thumbnail

7 Things Marketers Need to Know About Snapchat

Marketing Insider Group

Snapchat has originally been introduced four years ago, in 2011, by Evan Spiegel, Bobby Murphy and Reggie Brown with an idea of exchanging a series of pictures via chat messages. According to the developers the goal was to: “Emulate the best parts of face-to-face conversation. Chat 1.0 was all about the joys of being here […]. The post 7 Things Marketers Need to Know About Snapchat appeared first on Marketing Insider Group.

Marketing 132
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation

Adobe Experience Cloud Blog

Author: Patrick Groover I’ve a feeling we’re not in Kansas anymore. The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. While email remains a valuable source for communication, many companies are struggling to extend their reach on other channels, such as mobile, without increasing the strain on their already over-extended marketing resources.

article thumbnail

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. If you’re a brand, you probably have the budget to splurge on high-quality videos, but that doesn’t mean you’re going to go viral overnight.

Youtube 103
article thumbnail

How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. If people aren’t retweeting, liking or clicking your Tweets, there’s a good chance your message is falling on deaf ears. Tweeting without any engagement is like shouting your thoughts to an empty room. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it.

article thumbnail

The Marketer’s Approach To Overcoming The Content Writer’s Block

Marketing Insider Group

Sometimes, you just don’t know what to make your content about. It’s ok. Writer’s block happens to the best of us. When a novelist hits a block, they’re encouraged to take a walk, read a book, listen to music and to free write. Their only concern is to get their ideas flowing again and resume […]. The post The Marketer’s Approach To Overcoming The Content Writer’s Block appeared first on Marketing Insider Group.

Content 129
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

What’s New in Social? Platforms Are Raising the Bar on Personalization

Adobe Experience Cloud Blog

Author: Lisa Marcyes There’s never been a more exciting time to be a marketer. Social media platforms are constantly changing in new and exciting ways, allowing us to connect with our audience on a whole new level. However, with the adoption of social platforms in people’s everyday lives, buyer expectations are concurrently changing. The lines are merging as users, who are interacting with friends and family around the clock, naturally expect brands to react in a similar fashion.

article thumbnail

4 Big Implications of Snapchat’s New ‘Memories’ Feature

Contently

Last week, The New York Times ran a profile of YesJulz, the latest of a new kind of celebrity who became famous because of Snapchat. In the story, YesJulz, whose real name is Julieanna Goddard, describes what she believes to be a key feature of Snapchat’s success: “On Instagram, you can be fake. You take a picture, filter it, Photoshop it, put it up, and let people think that’s your life.

article thumbnail

In the Minds of Marketers: A Benchmark and Trends Report on B2B Marketing Content

Kapost

What’s going on in the minds of B2B marketers? When we look at the data, a few key elements stand out. 88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. So what’s happening here? Do B2B marketers have high standards for themselves and their teams, or do they have an inferiority complex?