Sat.Apr 30, 2016 - Fri.May 06, 2016

article thumbnail

100 Top Digital Marketing Influencers And Brands

Marketing Insider Group

New technologies and social media in the last two decades have fundamentally changed the way consumers think, behave and engage with brands. While traditional marketing models are still applicable, marketers today are learning a whole new set of digital marketing skills and strategies to better connect with consumers. It’s no surprise then that digital marketing […].

article thumbnail

Now Available On the AppExchange!

Lattice

Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers. This is a key reason why we’ve invested so heavily in building out our platform for not just marketing, but for sales as well.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Problem With B2B Marketing That Nobody Is Talking About

Influitive

No marketing trend or technology can last forever. In an era of constant disruption, marketers are easily distracted by all the new shiny objects promising to help them generate leads. In his Advocamp 2016 keynote, Joseph Jaffe, CEO/Co-Founder of Evol8tion, recommends a different approach: going back to the basics. Watch his talk to learn where. The post The Problem With B2B Marketing That Nobody Is Talking About appeared first on Influitive.

article thumbnail

Best Online Business Tools Series Kicks Off Today

Webbiquity

Welcome to the Best Online Business Tools series! Like other series done here in the past, such as the Winter Wonderland of Marketing Stats and the Blogging For Business Week series, this online tools series will be packed with facts and insights to help improve your digital marketing and business results. This series is the result of weeks of research, reviewing more than 100 reviews from experts like Ian Cleary , Ann Smarty , Neal Schaffer and Rebekah Radice , covering more then 700 unique too

Tools 131
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

5 Amazing Ways to Spark B2B Marketing Creativity

Marketing Insider Group

B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention. Well, that’s not entirely true. Yes, we all have restrictions on […].

More Trending

article thumbnail

New York’s happiest B2B database marketer

Biznology

Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up. Now, normally, I find business marketers complaining endlessly about their data. It’s out of date. It’s incomplete. Too many duplicates…. But that day I was presented with a rare opportunity.

article thumbnail

Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations. Right now, many B2B marketers are loosely or manually connecting metrics from multiple reporting platforms, to obtain a somewhat complete view of buyer behavior in digital channels.

Analysis 124
article thumbnail

5 Tips To Promote Your Company Blog

Marketing Insider Group

The competition is fierce out there. There are 58.6 million new blog posts each month on WordPress alone. Everybody, in other words, has clued into this content marketing thing. How do you ever get your work noticed? Is it even worth it? A look at that same page I linked to above answers that conclusively. […]. The post 5 Tips To Promote Your Company Blog appeared first on Marketing Insider Group.

Promotion 144
article thumbnail

Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

DiscoverOrg

Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. With the right strategy, you can begin working your leads and closing deals before you even get on the plane.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service

Customer Experience Matrix

Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead.

article thumbnail

How Marketers are Rethinking the Content Generation Process [Interview]

KoMarketing Associates

Recently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research. Additionally, none of the marketers surveyed said they were “thrilled” with the tech tools available to help them with content marketing. For more insight into this report, we spoke to Taulbee Jackson, President and CMO of Rundown: WHY DO YOU THINK MARKETERS HAVE BEEN SLOW TO DEVELOP A BETTER APPROACH TO CONTENT GENERATION?

Process 124
article thumbnail

7 Surprising Things You Have Never Thought About Content Marketing

Marketing Insider Group

Content Marketing is the king, you are probably tired of hearing it. But this is the truth for sure as most of the visitors of your website or blog certainly ended up there after looking for some kind of information. Meaning you will have to keep spending most of your time trying to get it […]. The post 7 Surprising Things You Have Never Thought About Content Marketing appeared first on Marketing Insider Group.

article thumbnail

Create relevant content based on personality profiles

Avitage

We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I could read their personality and peculiarities.

Profiling 120
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

3 Common Mistakes in Demand Generation

ANNUITAS

“Hold the vision; trust the process.”. — Author unknown. Marketers are often eager to get started on the road to Demand Process Transformation℠. We tell them it won’t be easy and that only by way of a structured process will we get to the finish line and accomplish the established goals. However, the eagerness to start the process builds and we all have to fight the temptation to jump ahead, as building a strategy takes time.

article thumbnail

Your SEO could be wrong…

Biznology

Has an SEO ever ruined your carefully crafted copy? If so, you’re not the only one. Let me tell you a story… Once upon a time, I worked with an agency client that outsourced their SEO. The agency wrote the copy. The SEO researched the keyphrases, inserted them, and took the copy live. But here’s the problem: The SEO shoved in words that made the copy sound dumb.

SEO 115
article thumbnail

Content Marketing Metrics That Count

Marketing Insider Group

Content marketing works! It works across the board, from building brand awareness and enhancing audience engagement to lead generation and sales. The only snag is; you have to know how to use it and what to measure. For content marketing to be successful, you need to have a content marketing strategy. From audience research and […]. The post Content Marketing Metrics That Count appeared first on Marketing Insider Group.

article thumbnail

Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide. The report covers a wide range of trends and topics, but focuses on the best practices most common amongst “high-performing” marketing teams. You can download a copy of the report here (registration required.).

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Customer Experience, Transformation and Personalization at #MME16

ANNUITAS

Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. The keynote content highlighted lessons learned in those areas and how to reframe your thinking as it relates to marketing, to business and to life. Needless to say, the themes set the stage for an amazing, content-rich event. 1.

article thumbnail

Marketers are human beings, and human beings need data

Biznology

Human beings are wired to make connections from birth using intuition. Usually that is a good thing. But we are entering an era when marketers need to stop using their intuition and start using data. If they don’t, they will fall behind those that do. When one of my kids was three years old (yeah, this was a long time ago), we took her to her second dental appointment.

article thumbnail

Attention Content Creators: You Have Job Security – Here’s Why

Marketing Insider Group

We have self-service checkout lines; robots are making cars; hardware and software are replacing clerical positions. In fact, ten million jobs will be taken over by computers and robots in the next 20 years in the UK alone, according to recent employment forecasting. And it fares better than lots of other developed nations because it […]. The post Attention Content Creators: You Have Job Security – Here’s Why appeared first on Marketing Insider Group.

article thumbnail

Why You Don’t Need More Technology Products, You Need Products That Do More

Hive9

Marketing technology can do amazing things. With all the potential that data, automation, and the myriad tools now available have put within our reach, it’s an exciting time to be a marketer.

Product 106
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Marketing’s Uneasy Relationship Between Research and Creativity

Contently

Today’s marketers can collect data on almost everything. We know how many people are buying certain products. We know their annual income, how many kids they have, where they live, and what they eat for breakfast. The current state of data and analytics gives advertisers more power than ever. But do data and insights provide us with enough fuel to reach our consumers?

article thumbnail

This Too Shall Pass

Ambal's Amusings

There are days when we all need the reminder “This Too Shall Pass” Those are the days that I go back and read Theodore Tilton’s The King’s Ring. I. Once in Persia reigned a King, Who upon his signet ring Graved a maxim true and wise, Which, if held before his eyes, Gave him counsel, at … Continue reading "This Too Shall Pass".

100
100
article thumbnail

Empathy Is Marketer’s Greatest Tool For Success

Marketing Insider Group

Imagine having to watch a two-hour movie with 30-second commercials popping up every 15 minutes. How would you feel? Pretty annoyed, if you ask me. But this is basically how people experience today’s ad-supported content. It’s no surprise that there are at least 200 million monthly active users of ad blockers worldwide and still growing. […]. The post Empathy Is Marketer’s Greatest Tool For Success appeared first on Marketing Insider Group.

Tools 134
article thumbnail

Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?

Lattice

Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. Intent data provides an indicator of a company’s willingness to engage with you. The stronger the signal, the more likely they are to respond to your outreach. Why is that? Because intent data shows which companies are actively interested in a particular topic or solving a particular problem.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

Does Your Content Need a Permanent Home?

Contently

Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. As such, content marketers have a new variable to consider when planning out their offerings: Does my content need to be published on a site that I control? Or can it be “homeless” content that lives exclusively on platforms outside of my domain?

article thumbnail

The Single Most Important Social Media Marketing Metric

Convince & Convert

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

article thumbnail

4 Tips To Powerful Customer-Centric Mobile Marketing

Marketing Insider Group

Today, Americans spend approximately 3.7 hours, daily, on smartphone use. Experts are changing the game, and business operators have only cracked the surface of mobile marketing. Businesses are reaching out, connecting, selling and giving new options with smartphone access, and constant tune-ups are creating a highly sustainable mobile atmosphere. Mobile marketing has come a long […].