Customer Experience Matrix

FEBRUARY 6, 2008

I’ve spent the last two days at Red Herring Magazine’s CMO8 conference , which was both excellent and a welcome change from my usual focus on the nuts and bolts of marketing systems. Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Buzz Marketing for Technology

FEBRUARY 3, 2008

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 115

Blogger Copyright Buzz Privacy 115

Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised? I've got a fairly simple solution.

Resources 100

Resources Google Web 2.0 Adsense 100

readwrite

FEBRUARY 6, 2008

You’re walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you’ve only got three bucks on you. Maybe next time. But wait! You have a new text message — “Save $1 on any Starbucks coffee” — score! Maybe that Latte is within your grasp. Welcome to the world of location based mobile advertising.

Paid Search Agency 52

Paid Search Agency Ads Mobile Advertising Companies 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. Using the analogy of dating, the white paper walks readers through the five stages of a B2B sales relationship, including: The Introduction (prospect targeting, brand building, thought leadership and social media); The First Date (videos, demos and case studies); Dating (webin

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

readwrite

FEBRUARY 6, 2008

You’re walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you’ve only got three bucks on you. Maybe next time. But wait! You have a new text message — “Save $1 on any Starbucks coffee” — score! Maybe that Latte is within your grasp. Welcome to the world of location based mobile advertising.

Paid Search Agency 52

Paid Search Agency Ads Mobile Advertising Companies 52

readwrite

FEBRUARY 8, 2008

In 2000, Chris Barrett and Luke McCabe paid for their college education by offering their lives up for sponsorship. In 2005, Alex Tew started The Million Dollar Homepage and sold a million bucks worth of ads on a page that was nothing but ads. Last year a web developer tried to sell his name for $250,000 — he didn’t quite make it but still found a buyer for 25 grand.

Press 40

Press Paid Search Agency Advertisements Advertising 40

readwrite

FEBRUARY 6, 2008

You’re walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you’ve only got three bucks on you. Maybe next time. But wait! You have a new text message — “Save $1 on any Starbucks coffee” — score! Maybe that Latte is within your grasp. Welcome to the world of location based mobile advertising.

Paid Search Agency 40

Paid Search Agency Ads Mobile Advertising Companies 40

WebMarketCentral

FEBRUARY 6, 2008

Blogs are becoming a hugely popular, almost mainstream tool for indirect business promotion. When used properly , a blog establishes the author—and by extension, the author's company—as a knowledgeable and influential voice within a particular industry or community. Examples abound, from Robert Scoble changing the market's perception of Microsoft to Chris Baggott making ExactTarget one of the leading hosted email services.

Emarketing 20

Emarketing Best Practices Business RSS 20

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. Landing pages are important of course, but not every SEM visitor will convert immediately—some will want to check out your site to learn more about your company, products and/or services first.

Design 20

Design Marketing Websites SEM Best Practices 20