Sat.Mar 26, 2016 - Fri.Apr 01, 2016

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15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

Marketing Insider Group

Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers. But here’s the thing: producing that original content day after day means that you may be sacrificing other important aspects of your business to keep your presence up-to-date. If you are […].

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Why You Need a B2B Sales Content Strategy

Avitage

If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! But if you’ve truly adopted a customer-centered sales philosophy you know you have new requirements. The new realities of selling to self-educating, digital era buyers has made having the right content an essential tool for sales professionals.

B2B Sales 163
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3 Notable Women CIOs Transforming their IT Departments

DiscoverOrg

With the last day of Women’s History Month upon us, we wanted to take a second to highlight a few of the most innovative Women CIOs in the United States today. They represent a small sample of women executives – making up the minority in the technology sector – transforming IT departments across the country. The three women that we’ve chosen to highlight are working on major projects and technology transformations as well as overseeing a budget of close to half a billion dollar

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Stop Wasting Time in Excel – Embrace R

ANNUITAS

If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.” According to the most recent O’Reilly Data Scientist Salary Survey , R is used by more than half of all data scientists and could very soon outpace Excel’s usage in modern data science.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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11 Must-Read Books for Ambitious Leaders

Marketing Insider Group

Reading is more than fundamental. It’s essential to becoming a great leader. What you read has a profound effect on your decisions and lifestyle choices. We learn how to operate in this world by gaining valuable knowledge from people who came before us. Leadership involves taking insights from internal and external experiences. And one way […].

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How important is contextual content in the B2B sales process?

Sales Engine

As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach.

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Lead generating machine: is your website actively helping your business grow?

Biznology

Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. To get those leads moving through the funnel, focus on creating a stellar user experience. Pay Attention to Color Choices. Color theory is an important part of web design. Color evokes emotion, so it’s important to choose colors that evoke the right emotions with your audience.

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Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies

Marketing Insider Group

So you want to grow your business. I get that. You probably wouldn’t be here if expansion wasn’t on your mind. But while strategies to help you increase your customer base and boost revenue are – on the surface – a good thing, growth alone isn’t enough to support and sustain a company if the […]. The post Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies appeared first on Marketing Insider Group.

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What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). A ssets (free). S ocial Media. T rack. Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Finding the Hidden Money in Your Content Strategy

Sales Engine

Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets. Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time throu

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Yes, keyphrase research is still important

Biznology

Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s why. First, a little history… Once upon a time, keyphrase stuffing was all the rage — and it worked. If you wanted to position for the phrase [blue widgets,] you’d repeat the keyphrase as many times as you could.

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Marketers Frustrated With Digital Advertising ROI

Marketing Insider Group

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. 71% of respondents say their digital programs often fail to meet their expectations. An overwhelming 96% reported that their digital marketing efforts lead to ad waste […].

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Successful Companies Create Successful Customers

Lattice

Customer success is the hallmark of a great company. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. For Apple success means a customer improves the way they connect with people through their iPhone. For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Often we are immersed in our own internal jargon and may have a tendency to view training as a chore versus what it really is, an opportunity to connect in a creative way.

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A page and profile for every location is essential

Biznology

Let me start by saying I am addicted to 9Round and I work out at a 9Round gym at Penrose Square right off of Columbia Pike in Northern Virginia. When I discovered the new gym, the Penrose 9Round, I took some Instagrams and checked in via FourSquare /Swarm and then checked in at Facebook. The 9Round at Penrose Square didn’t exist. So, I added it myself.

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10 Rocking Social Media and Content Marketing Insights

Marketing Insider Group

At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right? Here are ten social media, content marketing and customer experience facts and insights to help you put the ‘I know’ behind the ‘I think’ as you develop and activate your marketing plan this week. 10 Social Media & Content Marketing Lessons 10 Rolling Stones Songs To Inspire Your Social Media Strategy Just beca

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Kumar’s BIG release = Cricket Match

Ambal's Amusings

This post is dedicated to all sports-loving-halves and sports-hating-halves-in-any-relationship. Kumar has been telling me that there is a “BIG” release at work this last weekend. After all these years with me, he fails to realizes how much I know (with my extensive reading and limited training) about psychology and reading both digital and body language … Continue reading Kumar’s BIG release = Cricket Match.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark Consulting

Heading out to trade shows and conferences are one of the best ways to generate leads. In fact, research has proven this to be true. Most industries have at least one key event that your prospects attend. Your competitors will likely be there, and you need to be too. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects.

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What “test and learn” looks like in practice

Biznology

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. And what digital marketing experts mean when talking about a “test and learn” culture is one where you put an emphasis on testing your assumptions about your marketing activities, learning from those tests, then doubling down on the areas that work; in other words, fish where the fishin’s good.

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10 Simple Ways To Think About Content Marketing

Marketing Insider Group

Content marketing is not as complex and complicated as we make it be. You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.” So, let’s talk about a simple content marketing strategy! Many marketers and sales professionals still struggle with the […]. The post 10 Simple Ways To Think About Content Marketing appeared first on Marketing Insider Group.

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He Brings me Rocks

Ambal's Amusings

I think it has something to do with a man’s instinct… trying always his very best to please his girl. It is not diamonds. Just plain rocks. Small rocks. Big Rocks. Shiny rocks. Coarse rocks. All sort of rocks. Just plain rocks. He brings them to me almost every week. Today the rock was from a … Continue reading He Brings me Rocks. Related posts: Ari’s Birth Story.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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ANNUITAS Named Finalist for Marketo Revvie Award

ANNUITAS

ANNUITAS Named Finalist for Marketo Revvie Award. Marketing Software Provider Recognizes ANNUITAS’ Industry Leadership. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. Presented by Marketo, the leading marketing software and solutions provider, the Revvie Awards program recognizes companies that effectively use Marketo to attract and engage customers.

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Why the new never completely drives out the old

Biznology

I was speaking to a very smart client this week responsible for answering customer questions for a large company. (I am seeing several clients start to treat their “support” team as part of marketing, and this company is a prime candidate to do the same.) My client rattled off all sorts of evidence for why social media was becoming the new force in providing customer support.

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12 Biggest Content Marketing Challenges In 2016

Marketing Insider Group

Great content takes a lot of hard work and time to create. At the Digiday Content Marketing Summit in Austin last month, marketers got together to share some of the biggest content marketing challenges their companies or agencies are currently facing. The major themes that emerged included tying content marketing efforts to business value, limited […].

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[Slide Deck] 10 Famous Marketing Quotes to Live By

Adobe Experience Cloud Blog

Author: Ellen Gomes Great marketers are filled with all kinds of marketing wisdom: keep your database clean, be personal and relevant to engage your audience, adopt the right technology to scale and optimize your efforts, measure your campaigns, and that’s just to name a few. Some are lessons we’ve learned the hard way through trial and error; others are legendary, passed on from one marketer to another over time.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

Image via Unsplash. The more things change, the more they stay the same. I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy confab in every respect. The combination of speakers was especially well handled, with a combination of Adobe personnel, partners and industry types, and celebs (including George Cl

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How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

Hubspot

Every time I write, my goal is to write easy-to-read sentences. I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely. Framing your message concisely means saying everything you need to say in as few words as possible.

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Where is Clickbait Taking Us? Is There No End In Sight?

Marketing Insider Group

You Won’t Believe How These Celebs Got Wasted – 29 Before After Pics! 206 Bone Chilling Reasons Clickbait Is Destroying the World As We Know It How This Man Burned His Money In Order To Grow More Money Ok, maybe I am exaggerating. No man has ever burned his money for growing more money, at […]. The post Where is Clickbait Taking Us? Is There No End In Sight?

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