Sat.Apr 16, 2016 - Fri.Apr 22, 2016

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Are you taking advantage of B2B marketing data?

Biznology

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. Wrong. I know a lot about digital data, but Ruth and Theresa took me to school on all the ways to put together a customer database using traditional means.

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11 Tips to Get the Meeting and Not get Stood Up

DiscoverOrg

We’ve all been there: you’ve got a prospect on the line. They are nibbling at the bait but you can tell from the bobber that there’s not a total commitment yet. So, how do you know when it is time to lure them in and set the demo? How do you ensure that once you do snag that meeting they won’t flake at the last minute and lose momentum, or even worse, end up as a bunch of worthless muck wrapped around your hook?

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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

SAS held its annual Global Forum conference this week, which marked the company’s 40th anniversary. One key to its long-lived success was an early decision to sell software by annual subscription, rather than the one-time perpetual license standard in the industry when SAS started. This provided a steady income stream and focused attention on customer satisfaction to ensure renewals.

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Innovate Finance Global Summit: Top 100 Influencers and Brands

Onalytica B2B

The Innovate Finance Global Summit 2016 took place on 11th April 2016. #IFGS2016 championed and celebrated the latest developments in FinTech at the historical heart of financial services: London. There was a series of day long sessions and key note addresses by high profile leaders and influencers. There was also bespoke workshops and roundtable discussions that provided insights into the challenges and opportunities within the banking sector.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Need Better Content? Become a Sales Groupie

Sales Engine

As the head of marketing and editor-in-chief of Fundera.com , Meredith Wood calls herself a “sales groupie.” “I’m obsessed with the team at our company that operates as the first line of defense for our customers,” she says. Wood uses the term “sales” somewhat loosely as most of them are a combination of sales and service and are there to assist customers from the beginning to the end of the loan application cycle.

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A glaring omission in B2B selling systems

Avitage

Two top B2B sales problems are: Low output, measured as new customers acquired, revenue growth, margin, and product mix High selling costs measured as productivity, efficiency, revenue yield per rep, sales cycle time We’ll use one important cause of these top sales problems — low sales prospecting effectiveness — to focus our main point.

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Say hello to Outside-In Marketing

Biznology

After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what is outside-in marketing? It’s an attitude about your marketing message that leads you to figure out what customers want before you open your marketing mouth, and to listen to their reaction before you say something back.

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Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so fast. Our firm produces dozens of client email campaigns every month, and for almost all of those clients (mostly B2B technology companies ) we use responsive design across the board – for both emails and landing pages – to ensure that campaigns render

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What to Do in Your First 30 Days as a Content Marketing Manager

Marketing Insider Group

Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup. Bluecore had been doing content marketing for some time, but was looking for someone who could bring a new perspective and strategy to the program. Today, I’m six weeks into the role and needless to say, […]. The post What to Do in Your First 30 Days as a Content Marketing Manager appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected

KoMarketing Associates

“Pivot” is a word typically used in the literal sense, “The dancers pivoted on their toes and changed direction” or “The quarterback pivoted and threw the ball to the running back.”. So what does it have to do with B2B marketing strategy? Nothing at all – and basically everything. If you’re in the business of content marketing, you are, by necessity, comfortable with change.

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Why most marketers should ignore A-List bloggers

Biznology

Admit it. You look at those stories in Huffington Post and Mashable and ask yourself, “Why isn’t my company getting their message in there?” It does seem tempting. And it feels tantalizingly possible–I mean, don’t you just need to know the right person and get the most interesting angle to them? Um. No. It’s so much harder than that.

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Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

by icon 54. It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future.

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Hey Philly Area: Don’t Miss My Content Marketing Workshop

Marketing Insider Group

You know “Content Marketing” is a huge buzzword in our industry today. But what does it really mean for your business and marketing strategy? We’ve moved beyond asking what content marketing is and why we should do it. Now, leading marketers are figuring out how to be effective with content marketing best practices that drive […]. The post Hey Philly Area: Don’t Miss My Content Marketing Workshop appeared first on Marketing Insider Group.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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It’s a Marathon, Not a Sprint

ANNUITAS

As a Boston marketer, I am slightly obsessed with the marathon. This year’s race was inspiring as always, full of iron-willed runners, supportive, cheering fans and lots of cowbells. If you ever get the chance to be in Boston for Patriot’s Day or Marathon Monday as it’s often called, do it. It’s a special day for sure. Yesterday’s event had me thinking about the phrase, “It’s a marathon, not a sprint” and what that means in B2B marketing because all too often, marketers and even executives think

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Are you using your website search as customer research?

Biznology

Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Sounds pretty cool, huh? I mean if you knew that, you’d know exactly what you want to update to make the page better, right? Well, the name of that survey mechanism is your website search.

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The Metrics that Should be in every CMO Dashboard

Hive9

When you review your marketing analytics now, what does that process look like? If you’re like most marketing professionals, it probably involves lots of spreadsheets. In fact, 60% of executives still depend on Excel spreadsheets to view their data.

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How to Boost Conversions Using Videos

Marketing Insider Group

Stagnant, if not dwindling, conversion rates aren’t the most effective of motivation boosters, but if you’re looking for solid proof that your conversion optimization efforts are due for an overhaul, you’re looking at the right dataset. One effective channel to turn your dismal conversion figures around is video. An article on the Visual Website Optimizer […].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Look at the Sun Rays

Ambal's Amusings

Several years ago, I took the boys to an outdoor telescope viewing event on a dark night. We saw a bunch of stars through the telescope. One of the stars (I forgot which one it is) was so gorgeous. Adi asked the astronomer how long had the light taken to travel from the star to … Continue reading "Look at the Sun Rays".

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The ABM Revolution is Here!

Lattice

Like any good revolution, the ABM revolution has come in with a bang, smashing through existing traditions and creating a frenzied mob. But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. At Demandbase’s Marketing Innovation Summit, ABM was the hot topic of the show but it was different from other conferences that have been dedicated to the topic.

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How to Figure Out Your Next Best Move Using Data

Hive9

It’s every marketer’s job. It’s what you do every time you sit down with your team to conduct marketing planning and shape the next campaign. You’re trying to figure out the next best move to take that will improve your brand visibility, earn you new leads, and ultimately lead to more revenue.

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How to Crowdsource Your Content Creation Ideas

Marketing Insider Group

What do you do when everything is set up, but the ideas don’t come? I mean, it happens to us all. We just sit down, ready to write, but everything we come up with doesn’t work – or even worse, there are no ideas at all. And often, in these situations it isn’t even your […]. The post How to Crowdsource Your Content Creation Ideas appeared first on Marketing Insider Group.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Even my Coffee is not my OWN

Ambal's Amusings

I understand nothing belongs to ME. I do. We came with nothing. We leave with nothing. I get it. That said, everything gets raided by the boys. My books. My laptop. My phone. There is no privacy even in the bathrooms. Speaking of bathrooms, when you live with 3 boys, the toilet seat is always … Continue reading "Even my Coffee is not my OWN".

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Why Your B2B Website Need to be Mobile-optimized for Conversions

NuSpark Consulting

Over the past five years, the mobile technology has utterly redefined marketing strategies among B2B executives. Fact has it that B2B executives are now conducting their research and making purchasing decisions using their smartphones. Evidently, smartphones enable them to access their suppliers’ product information at any time. Owing to the smartphone’s portability, the line between personal and office hours for the executives continues to grow thinner.

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Under the Influence

Contently

It was January 27, 1987, and the New York Giants were a minute away from winning the Super Bowl. Phil Simms, the team’s quarterback and soon-to-be Super Bowl MVP, got a tap on his shoulder. Simms was instructed to repeat “I’m going to Disney World!” and “I’m going to Disneyland!” three times each during the post-game interview, according to a 2014 USA Today article.

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How To Build A Website Yourself

Marketing Insider Group

There are many reasons why you may want to have your own website. In addition to sharing your ideas and thoughts with the world, having your own webpage can help you out professionally as well, because it is a lot more dynamic and holds a lot more information than your average resume or LinkedIn profile, […]. The post How To Build A Website Yourself appeared first on Marketing Insider Group.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition.

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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. With 71% of businesses planning to increase their investment in digital marketing in 2016 and beyond, there has been a real surge in demand for Digital Marketers.

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The Customer Service Arms Race

Contently

The other day I had several questions about Olark, a San Francisco-based software company. So I went to the company’s website to find answers. But before I could even begin to look for a link to an FAQ page or help center, a pop-up featuring three smiling faces beckoned from the home page: “We’re Olark. Chat with us. Have a question about Olark?