Sat.May 28, 2016 - Fri.Jun 03, 2016

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The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. Sometimes they magically come to you while you’re out for a morning run or enjoying an evening glass of wine on the deck.

Tools 209
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5 Ways to Create Super-Addictive Loyalty Programs

Marketing Insider Group

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company […].

Loyalty 168
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Lead Nurturing: Triple Your Marketing Return

ViewPoint

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed how to keep leads from being ignored and going into a black hole by using something I call the judicial branch.

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Why People Give Back: The Neuroscience Of Advocacy

Influitive

Here’s a simple fact: the human brain is wired for reciprocity—the need to give back after we receive. Take this example: a collaborative study done by researchers from four universities documented how bringing candy to a table after a meal influenced the value of tips that servers received. The results were astounding. If servers gave a piece of candy with the bill, they got 3% higher tips.

Education 159
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Manage Data…Better

ANNUITAS

I have yet to meet a person for whom the very thought of manual data cleaning or ETL (extract, transform, load) doesn’t elicit a tortured groan. Let’s face it: a root canal is a more attractive prospect than any data project that starts with the word “manual.” These projects are repetitive, mentally taxing, involve no creativity, and often are full of mistakes.

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Why Data-Driven Marketing Is The Next Big Thing

Marketing Insider Group

The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing. More companies are realizing the need to become publishers to reach, engage and convert […].

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Starting a New Blog?6 Things a Business Blog Must Have

Writing on the Web

Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. They won’t stay, they won’t get to know you and they won’t subscribe to your blog.

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2 Content Strategies That Are Destined to Fail

Sales Engine

Content marketing is the way to go, right? You’re competitors are doing it, and it seems easy. Write some blogs and drive traffic to your site—then just convert them into leads. But most successful content marketers know that there’s a lot more going on behind the scenes—which is why less than 30 percent of companies that execute content marketing strategies are happy with the results.

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How to appeal to business buyers: 11 proven copy strategies

Biznology

To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform. A copy platform encapsulates the key benefit to the prospect. It answers the questions, “Why should I care?” and “What’s in it for me?” Business people are people, but in their buying roles, they represent their companies.

SEM 132
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing

Marketing Insider Group

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to […]. The post How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing appeared first on Marketing Insider Group.

Startups 138
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How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. The top three tactics that contributed to this success? Email, the website, and SEO.

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Account-Based Marketing and Direct Mail

Direct Response Coach

Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). It starts with the understanding that most of your business is going to come from a small group of businesses that [.]. The post Account-Based Marketing and Direct Mail appeared first on McCarthy and King Marketing.

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Intercom "Smart Campaigns" Replace Decision Trees: Interesting But Not Perfect

Customer Experience Matrix

I got all excited when I saw this description from messaging vendor Intercom about new "smart campaigns" in marketing automation that automatically send the best message at the best time in the best channel to each person without pre-designed campaign flows. Their critique of the current process -- essentially that fixed flows are too complicated -- is spot on.

Campaigns 120
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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How to Win Influencers and Friend People

Marketing Insider Group

If this headline sounds familiar, it’s because Dale Carnegie wrote the bestselling book about social influence, “How to Win Friends and Influence People” in 1937. Even though digital influence wasn’t around back then, the basics of human connection remain the same: How you choose to connect with people (online or offline) influences your business. When […].

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How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World

KoMarketing Associates

Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier. From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms.

Adwords 124
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Combining Storytelling and Science to Create Real Revenue

Lattice

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. But while its fine for people to skew more in one direction, it’s a mistake for companies to lean too far either way, as they can negatively impact their pipeline growth. At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth

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Is marketing content’s quality intrinsic, or proved in the wild?

Biznology

This is not a theoretical question. I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)? Many people quickly say, “both,” but that’s no fun.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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15+ Best Practices And Tools To Create Awesome Visual Marketing

Marketing Insider Group

When you hear visual marketing, does it make you want to scream and run away? As marketers, we all know that today’s audience needs more than just valuable content that educates and informs. They also want visual content to entertain and delight them. But for marketers who are design-phobes with limited resources, what should you […]. The post 15+ Best Practices And Tools To Create Awesome Visual Marketing appeared first on Marketing Insider Group.

Practices 130
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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. The move was not unexpected. Following the death of a 21-year-old college student in April, Baidu’s paid ad policies came under scrutiny by the public, as well as the Chinese government.

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How to Set Up Different Marketing Dashboards for Different Needs

Hive9

While everyone in your marketing department is ultimately working toward the same goal, different people and teams have unique priorities and sub-goals. Too many businesses treat dashboards as a data dump – everything you have goes into one place, with little rhyme or reason.

Marketing 102
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Help Google help you optimize your content for search

Biznology

It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. In a perfect world, we humans would be communicating in Extensible Markup Language instead of the unstructured data we kibitz on about in our sentences, paragraphs, and articles.

Google 110
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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The 10 Top Posts From Content Marketing World Speakers

Marketing Insider Group

Content Marketing World, the largest Content Marketing event on the planet, returns to Cleveland, Ohio for a 6th year! We’ll be there, and would love to see you! It takes place September 6-9, 2016, so mark your calendars. And, um, have you heard? Mark Hamill (aka THE Luke Skywalker) will be the main keynote! I’m […]. The post The 10 Top Posts From Content Marketing World Speakers appeared first on Marketing Insider Group.

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Prasadam Tradition

Ambal's Amusings

It looks like some aluminum foil package. Does it not? Possibly something that would be packaged for astronauts. It is not. It is very precious. Today morning, my friend Lakshmi whatsapped me and told me that she would drop by to bring me some prasadam. Let me give you some background about prasadams. It is … Continue reading Prasadam Tradition.

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Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

NuSpark Consulting

To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. Or, at least, that’s the theory. But here’s what happens. Many companies create personas, and not one itsy-bitsy thing changes.

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The Danger In Managing To The Funnel

ANNUITAS

*This post first ran June 25, 2013 on ANNUITAS.com. B2B marketers have a love affair with the funnel. We have books about the funnel, blogs named about the funnel, personalities like my good friend the @Funnelholic … the list goes on. You would be hard pressed to sit through any marketing conference and not hear about the funnel. We are obsessed! While the funnel has certainly made a big impact on B2B marketing and sales, there is an inherent danger in being too head over heels in love with the

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey

Marketing Insider Group

If every visitor to your website is funneled into the same pages, offered the same options, and given the same user experience, you could be cheating yourself out of conversions. This is because your user experience design is targeting a generic mishmash of your visitors. The result is often not particularly engaging for anybody. In […]. The post 5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey appeared first on Marketing Insider Group.

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Niceness is Underrated

Ambal's Amusings

I am not a big believer in “Days” But, today is special. Because, niceness is underrated, we all need to work on it. Did you know that today is National Say Something Nice Day? Keep your word. Compliment others. Say “please” and “thank you” You know the drill.

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5 Tips for Creating Shareable LinkedIn Posts

Contently

Publishing a post on LinkedIn is easy. Effectively putting money behind it can be hard. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. But only 51 percent pay to promote their posts on social platforms. And for those who do, only 45 percent say those ads are effective.