Teradata Sells Its Marketing Applications Business for $90 Million
Customer Experience Matrix
APRIL 26, 2016
Teradata announced on Friday that it had signed a deal to sell its marketing applications business for $90 million to private investment firm Marlin Equity Partners. The company had announced plans to sell the business last November. The sale involves the former Aprimo, eCircle, FLXone data management platform, and other cloud-based marketing products.
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