markempa

AUGUST 12, 2013

'Tweet As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. But despite all of the hype, it seems like everyone still has varying ideas of what native advertising actually is. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet mar

Paid Content 206

Paid Content Advertisements Advertising B2B Marketing 206

ViewPoint

AUGUST 14, 2013

'Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ? Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. Companies have been a bit slower than individuals in realizing the power of social media.

Social Media 203

Social Media Media Cross-Selling Salesforce.com 203

KoMarketing Associates

AUGUST 15, 2013

'One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. It’s not that B2B marketers fail to understand the adoption rates of social media platforms and their influence in online behavior, it’s the lack of clarity between time and investment in social media activity for business purposes, with measurable marketing gains, that leads to B2B marketing unease.

Social Media 184

Social Media Social Marketing B2B Marketing Tools 184

Biznology

AUGUST 13, 2013

'Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Put in simple terms: none of the consulting money, jobs, or gigs live too far along the bleeding edge.

Social Media 174

Social Media Media First-Mover Advantage PR 174

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Paper

Marketing Insider Group

AUGUST 15, 2013

'I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. And so the Rock theme of the event this year was just a natural fit.

Content Marketing 171

Content Marketing Content Conference Twitter 171

Writing on the Web

AUGUST 14, 2013

'Are you #1? If you’re a doctor, lawyer, author, or consultant, you’d like your clients to believe they’ve come to the best professional around. It may be hard to make that claim. Unless, of course, you can stake out a niche online , and show that you’re a number one expert in your field with a blog. Dr. Charles Parker , for example, is an excellent psychiatrist and certainly not the only one with years of experience treating people with ADHD – attention deficit dis

Training 168

Training Business Blogging Internet Marketing Work Management 168

ANNUITAS

AUGUST 13, 2013

'The upside of better deliverability can mean significant revenue for organizations, even with an increase of just one or two percentage points.

Deliverability 182

Deliverability Privacy Paid Search Agency Press 182

Customer Experience Matrix

AUGUST 13, 2013

'As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns.

Marketing Automation Services 160

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 160

Digital B2B Marketing

AUGUST 13, 2013

'Are you ready to be an agile marketer? Are you ready to respond to a reality that is changing, in unexpected ways, around you? I’ve had a recent (and continuing) personal lesson in agility. We just sold our house. It wasn’t on the market, and frankly, we didn’t think it would close. In short, we were not ready. Now, we need a place to live.

Planning 145

Planning Marketing & Strategy Marketing Network Marketing 145

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Social Media

Crimson Marketing

AUGUST 15, 2013

'Celebrity endorsements and partnerships can create a lot of traction for your site, product, service, etc. But only when done right. . Here’s Morgan Freeman “promoting” one of his movies during a Reddit “Ask Me Anything” (AMA): It’s usually not a good idea to fall asleep during an interview or product promotion (Freeman’s team had to answer questions for him!).

Advertising Agencies 142

Advertising Agencies Network Marketing Social Media Marketing & Strategy 142

Biznology

AUGUST 14, 2013

'Photo credits: www.mysafetysign.com. We love to hear clients talking about social media, SEO, blogging and email marketing, but too often the conversations we hear center on “doing” social media, for example. “Pinterest is hot, we’ve got to get our presence in place there. No, wait. This Vine this is all the rage. Let’s focus there.” As you can imagine, a scattershot approach is a great way to waste resources, but you’re not going to accomplish much be

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Marketing Strategy Content Marketing 134

Convince & Convert

AUGUST 13, 2013

'If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads.

Paid Content 167

Paid Content Facebook Paid Search Agency Ads 167

B2B Marketing Traction

AUGUST 16, 2013

'When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil.

SEO 123

SEO Buy Marketing Proposals Vendors 123

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Brand Identity

Crimson Marketing

AUGUST 12, 2013

'CMOs are experiencing unprecedented challenges and additional pressures to demonstrate ROI and drive pipeline and revenue growth. The key to creating a real impact on revenue lies in leveraging Big Data and Social Selling. Revenue and the CMO gives you an in-depth look into the model you need to apply to your organization and business situation. The step-by-step blueprint teaches you how to: Integrate sales and marketing for the joint effort.

CMO 125

CMO Marketing Mix Training ROI 125

Biznology

AUGUST 16, 2013

'Photo credit: rustybrick. Many of you buy paid search ads–they work and you’re smart to use anything that works. But sometimes I see techniques that just don’t make any sense when you break them down. When companies have tens or even hundreds of thousands of keywords, they are always looking to add to the scale while reducing their own work.

Paid Search Agency 133

Paid Search Agency Ads PPC Landing Pages 133

Convince & Convert

AUGUST 14, 2013

'Feeling stuck? The content’s not coming. It happens. I’m often asked where do you find ideas? I’m not sure I have the answers, but the question got me thinking. The tin man followed the yellow brick road. No guarantees, but maybe one of the following brain lubricants ease you on down the road to Oz. 1. Get Going. That shiny, white monitor in your sterile, stuffy office often stares you down and acts like brain quicksand.

Generation 159

Generation Content Merchandising Buzz 159

ANNUITAS

AUGUST 13, 2013

'According to a recent post from Marketing Charts, one out of seven US Opt-In emails did not make it to the inbox!

Deliverability 146

Deliverability Rules B2B Demand Generation 146

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Vision Edge Marketing

AUGUST 15, 2013

'None of us would agree to play a card game with cards missing from the deck; we would know that the odds of winning would be significantly diminished. Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. In the past few weeks I have attended several marketing conferences. At each event, marketers are talking enthusiastically about how to make Web sites, SEO, social media, email campaigns, and mobile better.

Analytics 106

Analytics Work Management Marketing Management Marketing Automation Services 106

Biznology

AUGUST 15, 2013

'Photo credit: clasesdeperiodismo. Every few months, there is a new “latest and greatest” in digital marketing. Lately, you might be hearing lots of buzz around Vine, the six-second video platform acquired by Twitter. Some of you snarkier readers might ask yourself what kind of breakthrough this is. After all, what is so revolutionary about limiting videos to six seconds?

Video Marketing 132

Video Marketing Youtube Twitter Buzz 132

Convince & Convert

AUGUST 11, 2013

'Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But… Data and insight are not the same things. ( tweet this ). Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more. And that’s a dangerous mistake.

Segmentation 140

Segmentation Distribution Purchase Social Media 140

Adobe Experience Cloud Blog

AUGUST 15, 2013

'Author: Phillip Chen I was asked by a date what three words my friends would use to describe me. I told him that they would say I’m sarcastic, loyal, and caring. Intrigued by this question, as an experiment I recently asked my best friend for three words that she would use to describe me. She said, “ambivalent, flirty, and hardworking”. I wanted to share this experience not because I want the world to know my friend thinks I bat my eye lashes at anything that moves–but I want to focus on

Brand Identity 105

Brand Identity Branding Thought Leadership Differentiation 105

Advertiser: ZoomInfo

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Industrial Marketing Today

AUGUST 16, 2013

'One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Email Marketing 95

Email Marketing Marketo Lead Nurturing Lead Generation 95

Biznology

AUGUST 12, 2013

'Photo credit: digitalrob70. Guest blogging has become a common practice among those in the SEO industry. This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. The webmaster receives quality content for their site and its readers, and the guest blogger gains exposure and is typically allowed to link back to their own site which provides some SEO benefit.

CAN-SPAM 115

CAN-SPAM Blogger Outreach SEO 115

Convince & Convert

AUGUST 15, 2013

'What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. Previously covered on Convince & Convert as a clever approach to content, General Electric is once again leading by example by encouraging its fans to experiment with and share their own six second science lessons.

Microsite 125

Microsite Social Media User-Generated Content Communities 125

Adobe Experience Cloud Blog

AUGUST 14, 2013

'Author: Jason Miller Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”. For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities.

Lead Generation 105

Lead Generation Generation B2B Thought Leadership Leads 105

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Intent Signal

Paul Gillin

AUGUST 14, 2013

'I spotted a promotion this morning for a smart tag you can now attach to items that you never want to lose. It emits a Bluetooth signal that a smart phone app can pick up so you can always track them down. It’s a terrific idea and another example of how the Internet of things is going to transform so many markets. Coincidentally, Christina Kerley just sent a copy of her new e-book, “ The SMART Revolution.

Internet Marketing 74

Internet Marketing Tagging Traffic Rules 74

The ROI Guy

AUGUST 13, 2013

'According to Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” If this is the case, Gartner’s latest research indicates that many IT Sales and Marketing leaders may end up on the “endangered species” list, unless some serious realizations and changes occur sooner versus later.

Gartner 73

Gartner Marketing & Strategy Marketing Strategy Lead Ranking 73

MLT Creative

AUGUST 13, 2013

'The day I received my Inbound Marketing University Certificate of Excellence happens to also be the day HubSpot rolled out the brand new HubSpot Academy making my attempt at professional betterment. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Inbound Marketing 68

Inbound Marketing B2B Marketing B2B Hubspot 68