Sat.Aug 23, 2014 - Fri.Aug 29, 2014

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Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 3:

ViewPoint

'Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect” l

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Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

'Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic.

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6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) and key activities (Web site visits, topics researched) and scores at both company and individual l

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20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

'Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity

'Guest post by Ariel Applbaum. Historical Lessons. There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? My answer is certainly–yes!

More Trending

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HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

'HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line. A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was

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5 Problems with B2B Marketing…and How to Fix Them

KoMarketing Associates

'B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. It’s Not Original.

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The ALS Ice Bucket Challenge is the perfect meme

Biznology

'I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotroph

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The ABC’s of Great Blogging: Be Original and Offer Insight

Writing on the Web

'Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you.

Rules 171
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Maximizing Event Effectiveness 3 Ways

ANNUITAS

'Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on. It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events.

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CMOs are Spending More on Marketing Analytics, Social and Content

Crimson Marketing

'As a CMO or marketing executive, it’s important you know what’s happening in your industry and what moves your peers are making. Here are the top trends you need to know: Roughly 8 in 10 US CMOs anticipate their companies will increase usage of predictive marketing analytics and big data tools within the year, “with more than one-quarter expecting their use to increase by at least 25%.” 39.1% of CMOs are most interested in measuring business outcomes derived from creati

Spending 154
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10 lessons on Walmart’s social media strategy

Biznology

'Walmart is the world’s largest public corporation, biggest private employer and largest retailer. It is still a family-owned business. Walmart also has a big social media presence. Walmart has: 34,000,0000+ Facebook Likes (that’s just their national Facebook page). 210,000+ Twitter Followers on @Walmarthub (one of 7 Twitter handles). 33,000+ Followers on Pinterest. 20 bloggers called “Walmart Moms.”.

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3 Ways to Create Amazing Interactive Content

Convince & Convert

'It’s time for marketers to wake up and learn that if you are not interacting with your audience, you will be ignored. No one wants to be ignored, right? So hold on to your lunch, as we are about to explore the top 3 interactive techniques that will WOW your audience. 1. Interactive Video Marketing Interactive video marketing differs from “normal static video advertisements” by providing your audience with the choice of interacting with the video instead of simply just watching.

Content 167
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Social Media is Not a Strategy!

ANNUITAS

'Our friends at Software Advice, a company that reviews and compares social CRM tools , recently conducted a report on the use of social media in their Social Media Content Optimization Survey , which shows that while many organizations are using social media, overall it is still being used tactically, and in isolation. According to the study, 84% stated they post on at least three social media networks with 70% saying they posted at least once per day.

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Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]

Crimson Marketing

'Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. CMOs today are responsible for understanding who buyers are, what they need and then providing a community-oriented service that consistently delivers value to them throughout the lifetime of the relationship. .

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5 easy copywriting rules for your content strategy

Biznology

'Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. Superlative copy is essential if your ambition is to maintain anything like a standard of quality in your content.

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My Top 33 Digital Marketing Blogs

Convince & Convert

'Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. Period. I used Google Reader for quite a while, but after it met its demise I retreated to a familiar and comfortable (for me) method of keeping up on what’s going on in the industry… email.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why You Need an Editorial Calendar for Social

Adobe Experience Cloud Blog

'Author: Maggie Jones In our experience, companies tend to have one of two problems with social marketing : 1) they can’t think of anything to post, or 2) they’ve got so much material that they overwhelm their audiences — which means that their brilliant messaging and razor-sharp wit gets lost in the noise. Regardless of which category your company falls into, an editorial calendar is what you need.

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Learn from the marketing brilliance of the ALS Bucket Challenge

Leading Results Rambings

'It’s everywhere, dominating your Facebook news feed and your TV screen. You cannot get away from it because from George Bush to Lady Gaga, everybody is doing it. The ALS bucket challenge has managed to leverage social media to raise awareness and massive donations ($80 Million as of yesterday). But why has the ALS Bucket challenge been so successful?

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Location-Based Targeting – what does it really mean for marketers?

Biznology

'If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology. The theory is that consumers are more responsive to ads that are delivered to them with geographical relevance – for example, a person walking through the mall who receives an ad on his smartphone for 10 percent off a store he is approaching – and that by reaching customers in real-time, exactly where they are located, both the consumer

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Is Inbound Marketing Actually Profitable or Just a Slogan

Convince & Convert

'Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. When a company files for an IPO, they submit what is called an “S-1,” which provides financial information for prospective investors. It was our first detailed look into the financial health of HubSpot, and after reading it pretty carefully, I am left with a provocative question.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Marketers First Virtual Event – Are You Ready?

Adobe Experience Cloud Blog

'Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zap

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The New Reality for Architecture, Engineering and Construction Marketing

Hinge Marketing

'Last month, San Antonio was the meeting ground for hundreds of professional services marketers and business development professionals. It was the national conference for the Society for Marketing Professional Services ( SMPS ) and its attendees are members of the architecture, engineering and construction marketing community. With some reflection time, I’ve internalized the conference theme of “power: play.” What did I take away from this theme and from my peers?

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Interesting Infographics: How To Make Profitable Conversations

LEADership

'How much of an influence does your content have on your bottom line? According to the infographic “Valuable Content and Social Selling” by Robert Caruso, founder and CEO of Bundle Post , your social media content is indispensable when it comes to your ROI. This week’s “interesting infographic” explains how your content spurs discussions with your consumers.

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Why Research Is Key to Improving Your Social Media Marketing

Convince & Convert

'Tweetable Moments There’s no stop button in social media. marjijsherman Tweet This A New Perspective Marji Sherman joined Kohler last year as their first hired social media expert. This allowed her to come in to a clean slate that she could configure how she saw fit, but it also meant winning the hearts and minds of her colleagues. “ Social media is very visible to everyone within the company,” Marji points out. “Every step I took, I’d have somebody telling me.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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How to Turn Your Website into an ROI Machine

SugarCRM

'The post How to Turn Your Website into an ROI Machine appeared first on Salesfusion.

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Why You Still Need a Content Marketing Strategy for B2G

Hinge Marketing

'How much of $462 billion do you need to be successful? For any company, even a small percent of that is a windfall, and many make a concerted effort to secure contracts from the federal government and capture some of this pie. While winning companies have mastered the processes and nuances of government contracting, the barrier to entry has begun to shift, requiring contractors to do more than they have in the past.

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Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

'The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. In April 2014 , they cracked down on like-baiting, frequently circulated content, and spammy links. This afternoon, they announced two brand new updates that''ll crack down on posts by brand pages. Let''s dive into the updates below where you''ll learn about what happened and how you need to react.