Sat.Dec 29, 2012 - Fri.Jan 04, 2013

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Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. The new buying process. Become an Expert. Be personal.

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9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Don’t get stuck in the dust! 4.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. eMarketer ).

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Social media trends that are colliding in 2013

grow - Practical Marketing Solutions

There is nothing more fun than thinking about how tech trends and humanity are colliding and there is no better time to write about it than the beginning of a new year. There are lots of things to be excited about, but here are a few of the trends that I see colliding in 2013 and what might happen when they do … The optimized self. New trend: The optimized self. Facebook Financial Fatigue.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods.

CMOs You Should Watch in 2013

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Aaron Goldman. Kenshoo.com.

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5 Critical Roles that Need SEO Skills

Biznology

Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. markschaefer, for example, recently tweeted: “SEO is the plague of the world.” Product Owners.

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This is the time to make the social web a better place

grow - Practical Marketing Solutions

I hear a lot of complaints about how mean, depressing, and disheartening the social web can be. This can certainly be true. The social web is simply a reflection of humanity. You can find greed, extremists, and evil at every turn. But that doesn’t mean it has to be that way for you and me. So I unfollowed them … and magically, the web immediately became a happier place.

3 Digital Marketing Lessons from Amazon.com

Synecore

As this past holiday season demonstrated, US consumers are heading online to do their shopping in droves. According to comScore , an estimated 39% of U.S. holiday shopping was done via the Internet this year. In this new “e-tail” environment, customer satisfaction is king, and Amazon.com is the perennial ruler. CUSTOMER SATISFACTION IS KING. Why should you care? This information shows.

2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks.  That, coupled with the continued role of social media, remains a challenge to most. . Planning. Search Engine Optimization. Stop the automated link building schemes. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

11 digital marketing resolution ideas for ’13

Biznology

I am in the midst of setting up my New Year’s resolutions for 2013. know not everyone does the resolution thing, but almost half of all Americans do. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. Take what you want and leave the rest. It’s worth it, and I will tell you why below.

The Three Words for 2013

grow - Practical Marketing Solutions

I first saw Chris Brogan use this technique a few years ago — distill your annual goals into three focused words. Chapman explained this process in his nifty book Amazing Things Will Happen. As I had some down time over the holiday, I reflected on where I needed to grow and it did seem to distill into three themes. Here are my words for 2013: Journey. And I literally mean the trip! dread it.

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The Best Branded Content of the Year: 2012

Synecore

Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. 2013 will be the year that marketers begin to perfect their branded content. Red Bull - Stratos Project. It is nearly impossible to discuss branded content without bringing up Red Bull. Oreo - Daily Twist.

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. More productively, the deal also shifted discussion from components within a marketing suite to where marketing systems fit within the larger world of unified customer management.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less

B2B Marketing Traction

One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. 1. Answer invitations to connect and reply to direct messages. It’s to your advantage to connect strategically to more quality people. Send a message thanking those you accept for the invitation.

15 Examples of Brilliant Homepage Design

Hubspot

You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. In fact, it's the very reason why we just launched a brand new homepage design last week. For any given company, the homepage is its virtual front door -- and face to the world. That's right. What makes a homepage brilliant, and not "blah?" search box.

19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Heatmaps are roughly divided between mousetracking heatmaps and eyetracking heatmaps. The big majority of companies use mousetracking heatmaps because of it’s price effectiveness. Next, some findings: 1. Image source.

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The 5 reasons your business should be on G+

Confluent Forms

We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. That's nonsense, but we understand that's the perception. But that is no reason for your company to ignore G+, and not a reason to leave G+ out of your social media marketing and content strategy. The best way to get higher in local searches? Cultivate an engaging G+ Local Page and keep it accurate and active! 2.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

8 Ways to Make LinkedIn Endorsements Work for You and Your Network

WindMill Networking

The question is not whether or not your give LinkedIn Endorsements a thumbs up or not: It’s about how you can best leverage them to benefit you and your network. LinkedIn Endorsements. Nothing in the history of LinkedIn has created so much “buzz” in the online community as this newest feature. Should I endorse back those who endorse me? Don’t do it.

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How does your team get digital marketing training?

Biznology

Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. Some of us are fine with trying out new concepts ourselves and others are voracious book readers and Googlers–tracking down the information we need when we need it. But a significant portion of us need training, at least to get started. The good ones include exercises that cement the learning.

20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]

Hubspot

You're probably knee deep in 2013 prediction blog posts -- posts looking forward to all the amazing things (hopefully all amazing, right?) marketing has in store for us in 2013. Heck -- we even published one of our own a few weeks ago -- and an ebook to boot! But how about we accompany all that looking forward with a little looking back? Big surprise. Click infographic to enlarge.).

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7 Tips For Social Media Optimization

Sales Prospecting Perspectives

Social Media Optimization (SMO) refers to using social media outlets to increase awareness about your brand/product and increase web traffic. But, SMO is no longer limited to marketing and brand building for organizations, but has grown to encompass many different departments within the organization such as Human Resources, Client/Customer Satisfaction, product development, Business Development and Sales. As these other departments start to realize how to effectively utilize social media channels, SMO is taking a bigger focus within organizations.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013

WindMill Networking

Plugins can provide killer functionality to your WordPress website – but choose which ones you install carefully! Everyone’s particular experience with WordPress will be different, but since I’ve always run a content-heavy site, I’ve become obsessed with increasing the performance of how quickly this website runs for the average user. The answer is FEWER. JetPack Publicize.

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Does your Internet marketing training make you feel dumb?

Biznology

Photo credit: thelampnyc. have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing. I’ve gotten great feedback, but there was one comment that struck a nerve, when someone asked if anything about marketing and sales is the same as it was back before the InterWebs. Most things are not any different than they were before. know, I know.

Is the Marketing Campaign Dead?

Hubspot

For years, I've believed that the notion of a marketing 'campaign' is dead. And I’m not the only one who thinks it. In the words of Joseph Jaffe , “Marketing is not a campaign, it's a commitment.” And Eric Wheeler wrote in the AdAge article " Ad Campaigns Are Dead ," “Power has shifted away from brands to consumers. Suddenly, it's no longer about the campaign.”. wink wink) “. Joseph Jaffe is right.

Promoting Content with Social Media and eMail Marketing

Synecore

Businesses are increasingly reliant on content marketing to inform and educate prospects and existing customers. While content plays a vital role in conveying a company's brand message, online engagement is critical to promoting this message and solidifying relationships with its target audience. SOCIAL MEDIA. Social media is one of the greatest community building tools in history. EMAIL MARKETING.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

10 Questions to Help Audit Your Social Media Strategy in 2013

WindMill Networking

Don’t expect an internal request from your Audit Department – you need to be proactively auditing your social media strategy. Welcome to 2013! Perhaps you should consider enlarging your presence to newer social media sites such as Pinterest , Instagram, and/or Google Plus. 2) Are you seeing positive ROI from the time spent on the platforms in which you are invested?

Email Best Practice or Recipe for Disaster?

Digital B2B Marketing

You strive to improve the performance of your email marketing. You test exhaustively. You pore over every benchmark and research study. Subject lines, call to action, offer, design, images. You examine everything in your bid for more opens, more clicks, more leads and more sales. Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua.

16 Smart Resolutions for Better Marketing in 2013

Hubspot

It’s almost here -- the turn of the new year. And you know what that means. This is your chance to reboot and decide what changes you'll make in 2013. Are there specific skills you haven’t quite mastered yet? Do you have a particular goal in mind that you weren't quite able to hit in 2012? What marketing resolutions do you want to make? onsidering adding this to your list of resolutions?

5 Most Popular Industrial Marketing Blog Posts from 2012

Industrial Marketing Today

Happy New Year! For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Marketing Blogging Content Marketing Industrial blogs

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

How to Develop Great Content that Generates Demand

Modern B2B Marketing

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Not all prospects are ready for this content or trust your company’s information. Buying Role. Buying Stage. Content Mapping.

Google Plus Communities: Connect Your Brand Like Never Before

WindMill Networking

In its relatively brief history, Google+ has rolled out more new features faster than any other social network. Many are small changes; some are game changing (one word: Hangouts ). But few have had the potential impact for businesses that the latest update promises. Google+ now has a groups feature called Communities. If you closely follow Google+, that last sentence has some shock value.

How Local Search Will Evolve in 2013 [6 Predictions]

Hubspot

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective. The release of Google+ Local.

Should CMO stand for Cheap Marketing Officer?

Biznology

Photo credit: Images_of_Money. I’m cheap. There. said it. Some people don’t like the word  cheap. They’d rather be  frugal or  thrifty. Not me. Those are $2 words when a ten-cent word like  cheap fits me just fine. I don’t spend money on anything unless I think it’s important. more and more, I think this is how we need to approach marketing. Or heavy advertising.

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Top Ten 2013 New Year’s Resolutions for Marketers

Marketing Action

Hear that low hum of excitement in the air? It’s 2013 coming at us, a whole new year full of bright and shiny opportunities. Here are Act-On’s Top Ten Resolutions for Marketers for your success in the new year: 1. Reduce, reuse, and recycle. Make the most of your content! Reduce the amount of time you spend creating content by reusing and recycling blog posts, webinars, and white papers.

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