With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. But why? MORE >>

by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. The role of marketing is evolving to incorporate creative and corporate tasks once relegated to other organizational personnel. They say the times are changin’ — so should your modern marketing strategy. Don’t get stuck in the dust! MORE >>

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods. It’s not that face to face interaction with customers is unimportant. believe that it is still the single best method for building relationships and getting a true understanding of your customers’ needs. MORE >>

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You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. In fact, it's the very reason why we just launched a brand new homepage design last week. For any given company, the homepage is its virtual front door -- and face to the world. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. That's right. Despite mom's best advice, unfortunately, a lot of people still judge a book by its cover. What makes a homepage brilliant, and not "blah?" Usability and mobility. MORE >>