Sat.Dec 29, 2012 - Fri.Jan 04, 2013

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. ).

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Social media trends that are colliding in 2013

grow - Practical Marketing Solutions

There is nothing more fun than thinking about how tech trends and humanity are colliding and there is no better time to write about it than the beginning of a new year. There are lots of things to be excited about, but here are a few of the trends that I see colliding in 2013 and what might happen when they do … The optimized self. New trend: The optimized self. Facebook Financial Fatigue.

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Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. The new buying process. Become an Expert. Be personal.

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9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Don’t get stuck in the dust!

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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This is the time to make the social web a better place

grow - Practical Marketing Solutions

I hear a lot of complaints about how mean, depressing, and disheartening the social web can be. This can certainly be true. The social web is simply a reflection of humanity. You can find greed, extremists, and evil at every turn. But that doesn’t mean it has to be that way for you and me. So I unfollowed them … and magically, the web immediately became a happier place. I am all about.

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. More productively, the deal also shifted discussion from components within a marketing suite to where marketing systems fit within the larger world of unified customer management.

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3 Digital Marketing Lessons from


As this past holiday season demonstrated, US consumers are heading online to do their shopping in droves. According to comScore , an estimated 39% of U.S. holiday shopping was done via the Internet this year. In this new “e-tail” environment, customer satisfaction is king, and is the perennial ruler. CUSTOMER SATISFACTION IS KING. Why should you care? This information shows.

3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less

B2B Marketing Traction

One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. Answer invitations to connect and reply to direct messages. It’s to your advantage to connect strategically to more quality people. Send a message thanking those you accept for the invitation.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Three Words for 2013

grow - Practical Marketing Solutions

I first saw Chris Brogan use this technique a few years ago — distill your annual goals into three focused words. Chapman explained this process in his nifty book Amazing Things Will Happen. As I had some down time over the holiday, I reflected on where I needed to grow and it did seem to distill into three themes. Here are my words for 2013: Journey. And I literally mean the trip! Any ideas?

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5 Critical Roles that Need SEO Skills


Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. markschaefer, for example, recently tweeted: “SEO is the plague of the world.” Product Owners.

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CMOs You Should Watch in 2013

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Aaron Goldman.

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15 Examples of Brilliant Homepage Design


You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. In fact, it's the very reason why we just launched a brand new homepage design last week. For any given company, the homepage is its virtual front door -- and face to the world. That's right. What makes a homepage brilliant, and not "blah?" 2) Mint.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Heatmaps are roughly divided between mousetracking heatmaps and eyetracking heatmaps. The big majority of companies use mousetracking heatmaps because of it’s price effectiveness. Next, some findings: 1. Image source. vs. 1.7

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The 5 reasons your business should be on G+

Confluent Forms

We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. That's nonsense, but we understand that's the perception. But that is no reason for your company to ignore G+, and not a reason to leave G+ out of your social media marketing and content strategy. The best way to get higher in local searches? Cultivate an engaging G+ Local Page and keep it accurate and active!

Promoting Content with Social Media and eMail Marketing


Businesses are increasingly reliant on content marketing to inform and educate prospects and existing customers. While content plays a vital role in conveying a company's brand message, online engagement is critical to promoting this message and solidifying relationships with its target audience. SOCIAL MEDIA. Social media is one of the greatest community building tools in history. EMAIL MARKETING.

Is the Marketing Campaign Dead?


For years, I've believed that the notion of a marketing 'campaign' is dead. And I’m not the only one who thinks it. In the words of Joseph Jaffe , “Marketing is not a campaign, it's a commitment.” And Eric Wheeler wrote in the AdAge article " Ad Campaigns Are Dead ," “Power has shifted away from brands to consumers. Suddenly, it's no longer about the campaign.”. wink wink) “. Joseph Jaffe is right.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

7 Tips For Social Media Optimization

Sales Prospecting Perspectives

Social Media Optimization (SMO) refers to using social media outlets to increase awareness about your brand/product and increase web traffic. But, SMO is no longer limited to marketing and brand building for organizations, but has grown to encompass many different departments within the organization such as Human Resources, Client/Customer Satisfaction, product development, Business Development and Sales. As these other departments start to realize how to effectively utilize social media channels, SMO is taking a bigger focus within organizations.

11 digital marketing resolution ideas for ’13


I am in the midst of setting up my New Year’s resolutions for 2013. I know not everyone does the resolution thing, but almost half of all Americans do. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. Take what you want and leave the rest. But you need to spend some of that time. Wish me luck!

The Best Branded Content of the Year: 2012


Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. 2013 will be the year that marketers begin to perfect their branded content. Red Bull - Stratos Project. It is nearly impossible to discuss branded content without bringing up Red Bull. Oreo - Daily Twist.

20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]


You're probably knee deep in 2013 prediction blog posts -- posts looking forward to all the amazing things (hopefully all amazing, right?) marketing has in store for us in 2013. Heck -- we even published one of our own a few weeks ago -- and an ebook to boot! But how about we accompany all that looking forward with a little looking back? Big surprise. Click infographic to enlarge.).


A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

5 Most Popular Industrial Marketing Blog Posts from 2012

Industrial Marketing Today

Happy New Year! For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Marketing Blogging Content Marketing Industrial blogs

How to Develop Great Content that Generates Demand

Modern B2B Marketing

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Not all prospects are ready for this content or trust your company’s information. Buying Role. Buying Stage. Content Mapping.

8 Ways to Make LinkedIn Endorsements Work for You and Your Network

WindMill Networking

The question is not whether or not your give LinkedIn Endorsements a thumbs up or not: It’s about how you can best leverage them to benefit you and your network. LinkedIn Endorsements. Nothing in the history of LinkedIn has created so much “buzz” in the online community as this newest feature. Should I endorse back those who endorse me? 4) Pay It Forward. Don’t do it.

16 Smart Resolutions for Better Marketing in 2013


It’s almost here -- the turn of the new year. And you know what that means. This is your chance to reboot and decide what changes you'll make in 2013. Are there specific skills you haven’t quite mastered yet? Do you have a particular goal in mind that you weren't quite able to hit in 2012? What marketing resolutions do you want to make? Not too shabby!) 1) I will blog at least twice a week.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Inside Sales: A Friendly Reminder On The Importance Of Listening In Sales

Sales Prospecting Perspectives

First, Happy New Year to everyone – I hope 2013 is starting well! In my last post of 2012 I discussed the importance on the types of questions our teams are asking as inside sales reps when they are having a conversation with a prospect. So to carry the theme loosely across to my first post of 2013, I wanted to discuss the importance of listening. I think we can all agree that a key attribute of a strong inside sales rep is their ability to get the prospect talking about their current environment, the pains/needs they are facing day to day.

What Will Trump SEO in 2013? - #MarketingTechMin


It used to be that every company was competing for a spot on the search engine superhighway, but in a fragmented social mobile search environment, this is no longer the case. Watch Spencer and Chris discuss targeted discovery and the future of SEO. Be sure to tune in every Friday for more discussion of the latest trends in the Marketing Technology Industry. Follow @SyneCoreTech

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How does your team get digital marketing training?


Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. Some of us are fine with trying out new concepts ourselves and others are voracious book readers and Googlers–tracking down the information we need when we need it. But a significant portion of us need training, at least to get started. The good ones include exercises that cement the learning.