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GROW - PRACTICAL MARKETING SOLUTIONS JANUARY 10, 2010  Ten ideas for the beginning blogger If you look around the web, there is so much advice about blogging it’s not funny. Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I thought I would give you the inside scoop. . 1) The biggest obstacle to blogging is … not what you think. It’s not writing skill or time or ideas. It’s confidence. Just Do It. Be patient. | LEADSLOTH JANUARY 12, 2010 Marketing Automation Trends for 2010 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. have asked many of the vendors, consultants and thought leaders to give their opinion. The response was overwhelming: see below for all 18 (!) predictions. There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. and Web 3.0 | SAVVY B2B MARKETING JANUARY 14, 2010  Is Less Content Better? 5 Steps to Simplify B2B Marketing Content Over the holidays, I was on a cleaning rampage. organized my basement and in the process, I got rid of boxes of books, and a minivan full of miscellany. It felt great! Similarly, I think it's a good idea to occasionally "clean house" with your B2B content. What needs to be updated and/or repurposed? What is no longer needed? Why is this necessary? And what did this mean for me? | WEBBIQUITY JANUARY 15, 2010  How Social Media Changed the Sales Cycle into the Buying Cycle Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). DBXNT74M6AKY. | | | | | | | |
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PHOENIX RISING | SUNDAY, JANUARY 10, 2010 Little White Lies
There's nothing wrong with a little white lie, right? So we deliver an upbeat message to our team to keep everyone engaged. Why share the reality that the we're in a bigger mess than we want to admit, even to ourselves? It will only make things worse. Or we over-promise our capabilities to win a new customer. We will find a way to satisfy their needs, and they'll just love us when they get to know us. Maybe we stretch the truth about ourselves - our experience, our skills. We're sure we can learn on the job and do well - we always have before. But no more. MORE >> -
DIGITAL BODY LANGUAGE | THURSDAY, JANUARY 14, 2010  The Foundation for Great Marketing is Great Data
Data is key to all your marketing efforts. Whether it is segmentation, personalization, lead scoring, lead routing, or marketing analysis, if you don’t have clean and consistent data, your efforts will be built on the shakiest of foundations. However, when thinking about your marketing automation efforts, data management can often be an afterthought. However, some minimal upfront efforts to understand and improve the quality of your data can greatly improve your effectiveness as a marketer. Current Database First, you need to understand your current database. This is never a good idea. MORE >> -
SAVVY B2B MARKETING | SUNDAY, JANUARY 10, 2010  I Thought I Knew More Than You about B2B Marketing, But I Forgot
We're delighted to welcome Billy Mitchell to Savvy B2B. Billy does a wonderful job of building community with B2B marketing professioinals, and in the post today he gives you a lot of great resources. After 25 years in business-to-business marketing, I thought I knew all the tricks. But if the economic downturn gave me anything, it was the time to realize how much I still had left to learn. It was time to forget the past and start over. had found my tribe. I'm convinced this is the most exciting time ever to be in this business. So now I tweet and blog on B2B Marketing too. "I forgot." MORE >> -
SMASHMOUTH MARKETING | MONDAY, JANUARY 11, 2010 Webinar: 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing
We've recently started working closely with NetProspex as a list provider to augment the work we do. Once we started working together, the folks there realized that I always have an opinion, especially as it pertains to Demand Gen. Most of my recent discussion has been about Unified Demand Gen(sm) -- the philosophy of blending inbound marketing and outbound marketing to maximize your lead generation activity. Join us for a webinar Thursday at 2:00 ET, 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing. Hope to see you there MORE >> -
B2BMARKETINGSMARTS | MONDAY, JANUARY 11, 2010  How marketers can help prevent lost sales.
It’s true that one’s own beliefs are built from personal experiences. When it comes to sales, these are mine: I spent eight years selling radio advertising. It was my responsibility to find the lead, pitch the lead, close the lead, handle the client and then sell it again. It was not a complex sale, so there was no marketing department involved, no support sales team, no automated nurturing, no scoring, and no free content offers. know this is not universal, but it’s the situation I have experienced. On one hand, I think sales should do it all. Position. Readiness. MORE >>
- Sharing is how you build a Brand BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 14, 2010
- Every B2B Company Can't Be a Thought Leader -- But That's Okay SAVVY B2B MARKETING | TUESDAY, JANUARY 12, 2010
- B2B Ads From the Past SALES LEAD INSIGHTS | FRIDAY, JANUARY 15, 2010
- The Why of Prospect Problems MARKETING INTERACTIONS | SUNDAY, JANUARY 10, 2010
- Don’t Forward This To A Friend! – Email Marketing Best Practice MODERN B2B MARKETING | WEDNESDAY, JANUARY 13, 2010
- Legends PHOENIX RISING | TUESDAY, JANUARY 12, 2010
- Is Your Business the Marrying Kind or a One-night Stand? SAVVY B2B MARKETING | WEDNESDAY, JANUARY 13, 2010
- When Thought Leadership Isn't MARKETING INTERACTIONS | WEDNESDAY, JANUARY 13, 2010
- Fair Play PHOENIX RISING | WEDNESDAY, JANUARY 13, 2010
- Information isn’t power anymore WONDERING OUT LOUD | WEDNESDAY, JANUARY 13, 2010
- @TomPick takes another giant ditigal leap forward WONDERING OUT LOUD | TUESDAY, JANUARY 12, 2010
- Fire me, please! WONDERING OUT LOUD | MONDAY, JANUARY 11, 2010
- Best Cool Web Tools of 2009, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- Mapping the Buying Process - A Framework DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 12, 2010
- White Paper Success Summit 2010 CONNECT THE DOCS | THURSDAY, JANUARY 14, 2010
- Pre-show Marketing to Drive More Trade Show Leads B2B LEAD BLOG | FRIDAY, JANUARY 15, 2010
- How Jeff Ogden landed a top marketing job FEARLESS COMPETITOR | MONDAY, JANUARY 11, 2010
- Stop. Read No Further. CONNECT THE DOCS | WEDNESDAY, JANUARY 13, 2010
- Set Your Content Free for More Clickthroughs B2B LEAD BLOG | TUESDAY, JANUARY 12, 2010
- Tenacity is Key When Marketing Clean Technologies B2B MARKETING TRACTION | SUNDAY, JANUARY 10, 2010
- How Jeff Ogden and Aplicor found each other FEARLESS COMPETITOR | MONDAY, JANUARY 11, 2010
- Genius Marketing Automation Blog Posts LEADSLOTH | THURSDAY, JANUARY 14, 2010
- What is Webbiquity? How to Be Everywhere Online WEBBIQUITY | TUESDAY, JANUARY 12, 2010
- Content Relevance Boosts B2B Vendor Success CONTENT MARKETING FOR BI | MONDAY, JANUARY 11, 2010
- The Good Fight: A New Year's Toast THE CONTENT FACTOR | TUESDAY, JANUARY 12, 2010
- Internal Communities Have An Image Problem LEADER NETWORKS | TUESDAY, JANUARY 12, 2010
- What you can learn from Mister Splashy Pants BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 12, 2010
- Microsoft Partner Fills Forecast with PointClear Sales Leads VIEWPOINT | MONDAY, JANUARY 11, 2010
- Critical Elements of the One-Page Marketing Plan B2B MARKETING TRACTION | TUESDAY, JANUARY 12, 2010
- Sales and Marketing Alignment: Thought Leadership with Christine Crandell MODERN B2B MARKETING | TUESDAY, JANUARY 12, 2010
- Great Web Content is Visually Friendly THE CONTENT FACTOR | THURSDAY, JANUARY 14, 2010
- Choosing an Email Marketing Software « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, JANUARY 11, 2010
- Traditional + Social: The new media mix WONDERING OUT LOUD | FRIDAY, JANUARY 15, 2010
- 7 Can’t Miss B2B Marketing Webinars MODERN B2B MARKETING | MONDAY, JANUARY 11, 2010
- Content Marketing Lessons Driven by the Geico Gecko CONTENT MARKETING TODAY | TUESDAY, JANUARY 12, 2010
- Kernels of truth on social media marketing GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 12, 2010
- How to Call to Action EVERYTHING TECHNOLOGY MARKETING | SUNDAY, JANUARY 10, 2010
- Savvy Week in Review: January 15th SAVVY B2B MARKETING | FRIDAY, JANUARY 15, 2010
- Best of 2009: SEO Tips, Part 1 WEBBIQUITY | SUNDAY, JANUARY 10, 2010
- A primer on social media “listening” GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 14, 2010
- Buyer Persona 2.0 – Part 2 - The Buyer Ecosystem BUYEROLOGY | MONDAY, JANUARY 11, 2010
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