Sat.Jan 29, 2011 - Fri.Feb 04, 2011

Trending Sources

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.” Said differently, I think they are looking for Marketing Technologists! But we’ve clearly reached a tipping point.

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12 Tips for Creating a Social Media Content Strategy

Sazbean

Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. Define the needs & interests of all of your audiences. Content strategy is not about what you want to provide. What content do you already have?

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. And that leads to questions, like: What are the best ways to attract more (relevant) followers?

Case study: Fast-growing B2B expands social media exposure

grow - Practical Marketing Solutions

Drew Hawkins has become one of the most consistent contributors in the {grow} community. He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. Within that time frame, we were listed on the Inc. Our social media growth has paralleled the rapid financial growth of our company. The Results.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Top 5 Things Not to Do on Facebook

Hubspot

Again and again, I see businesses and professionals making these mistakes on Facebook. As someone new to Facebook, these may seem like reasonable things to do, so I'm here to explain why you absolutely should NOT be making these mistakes. 1. Having 2 Profiles: Personal and Professional. Sure, you may not want your boss seeing photos of you drinking in college. Not Updating Your Business Page.

Visualize Social Media Data

Content Marketing for BI

If you know me, you know I’m a very visual person. learn by watching, I enjoy pictures so much I do photography in my spare time, and, the data geek in me loves infographics. So, I started poking around looking for some cool infographics and found some in the social media space. Facebook. While it looks a lot like a map of airline routes, its’ really a map of our human relationships. LinkedIn.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)?

QR Codes Have the Beer Can Problem

grow - Practical Marketing Solutions

There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. One of my most interesting jobs was global marketing director for aluminum packaging products (like beverage cans).  While this may sound mundane, the opportunity to nurture $2.5

10 Tips For Twitter Success From A B2B Twitterer Of The Year

B2B Marketing Insider

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. While I am truly humbled by the experience, I thought I should take my moment in the spotlight to describe how I think I got here: my “Twitter tips and tricks&# if you will. Now there’s some irony here.

Tweet Tips: 12 Ways to Tweet the Same Thing

Social Marketing Forum

Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [.]. Blogging Community marketing Content marketing Social media marketing social marketing social media tweeting tips Twitter twitter tips & tricks

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. Aggregation. Filtering. Curation. Images?

Savvy Week in Review: February 3

Savvy B2B Marketing

With much of the country buried under feet of snow and suffering from chronic school cancellations, many of us are headed for the winter doldrums. It shouldn't come as any surprise - it is February after all. So, forget that there's yet another storm bearing down on you. Go ahead and shirk your shoveling duties. Whip up a nice hot cup of cocoa, and enjoy our picks of the week.

Three Tips for Easy Editorial Calendars

Agile B2B Copywriter

Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone. Whether it’s because planning content is overwhelming or because it’s viewed as administration, many marketers skip this step. And I have to admit, it’s tempting. Title.

Optimizing Pay-Per-Click; Real world examples

NuSpark

Pay per click , search marketing, and the issue of relevancy. Although I’m a Google certified professional and help clients manage and improve their pay-per-click efforts, I’m not going to do another “how to&# blog post. However, I am serious when it comes to optimizing campaigns; and that includes the ads themselves and conversion-friendly landing pages.  So, below I am reviewing various companies promoting software by category, with some opinions on how I would manage these … [ visit site to read more ]. Advertising Landing Pages Pay-Per-Click

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

You’re Invited! The social media party of the year

grow - Practical Marketing Solutions

A few months ago, {grow} community member Arminda Lindsay called me and said, “I want you to have a party for all the people in the {grow} community. When do I get to MEET these people? I’m a full-service blogger, so OK — Let’s do it! would like to invite all of you to my hometown for the social media party of the year. First let’s talk about VALUE!  Glen D. Amy D.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

How many times have you heard the expression “content is king?&# That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content fills a need for both the consumer and the producer. So how do you produce great content? Content Marketing Strategy and Tactics.

Laugh and Learn featuring the Fearless Competitor – Episode 11

Fearless Competitor

Laugh and Learn – featuring the Fearless Competitor Engage with human needs. There is nothing so compelling as human to human connections. And if the world knocks you down, get up and try again. And again. And again. That’s the … Continue reading → Laugh and Learn Leadership Management best practices Marketing

Getting Beyond the Quora Hype

PR Meets Marketing

Over the past few weeks, there has been a wave of publicity about Quora, a service seeking to rival LinkedIn’s popular answers service. After After reading some of the coverage, I decided

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

How Your Products Influence Your Brand

Sazbean

Other than advertising and marketing, products and services are how people experience your brand. It doesn’t matter how awesome your marketing and advertising is, if your products can’t live up to the hype, your brand is going to suffer. People Talk Unless you’ve been living under a rock, you’re aware that people talk about what they buy and the service they receive.

3 Tips for Better Blog Writing

Writing on the Web

I’m glad to see that there are more agencies focusing on content marketing for small businesses. stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs have to be kept up. Once you fall behind, you are dead. We should know.

B2B Lead Generation: Outsourced gives 43% better results than In-House

Fearless Competitor

Using outside professionals to help your company implement lead generation programs gives 43% better results than hiring your own lead generation person and it costs a lot less. Case closed! So many firms try to implement lead generation programs in-house, … Continue reading → Demand Generation Easy lead generation inbound marketing lead generation Lead Nurturing Leadership Management best practices Marketing marketing campaigns marketing funnel marketing sales Sales Leads sales-ready leads Simple lead generation

Have No Fear: Why Sales Teams SHOULD Be On Social Media

Sales Intelligence View

Social media has become a defacto marketing tool for any organization, but it’s incredible how scared sales managers and teams still are of letting their sales reps join the sales 2.0 party. But the reality is, the only thing you have to fear is fear itself…oh, and not closing more and larger deals faster than [.]. Prospecting Sales 2.0 Sales Intelligence Social CRM Social Media Tips Social Selling B2B b2b sales crm 2.0 customer 2.0

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

7 Steps To Sales And Marketing Alignment

B2B Marketing Insider

Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say &# how to align sales and marketing.&# Why is this so difficult? mean we are all after the same goals for our companies: revenue, profit, happy customers. And we all want to keep our job, get a raise or make a bonus. But something always gets in the way. Or is it the way we measure those outcomes?

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Top 10 B2B Comedy Videos

Social Media B2B

Jeff asked me to put together a list of funny B2B videos, and suggested that I only include two of my own projects, one each from Cisco and IBM, which seems both fair and in compliance with Sarbanes-Oxley.  To keep the comparisons somewhat fair, I’m going to exclude videos for smaller ticket products (e.g. FedEx, Nextel, Staples) since their addressable markets are much closer in size to B2C, affording much larger production budgets.  This enjoyable experience continues on the microsite NoMoreAbandonedCarts.com , where we’re invited to participate by uploading our own photos of abandoned carts.

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Can you hear me now? Get the word out on your business!

Fearless Competitor

Are you looking to get the word out on your business? Do you feel invisible? We can help. Maybe you need a really big megaphone. We might be able to help. We’re something of rock stars and we can turn … Continue reading → Business relationships Demand Generation Leadership Leadership Lessons Management best practices Remarkable content Social Media

A Lesson from the Digital Productivity Terrorists

B2B Memes

Doctorow: Productivity Terrorist? Some time ago I came across this comment from BoingBoing blogger Cory Doctorow that inspires both shock and awe: “As a co-parenting new father who writes at least a book per year, half-a-dozen columns a month, ten or more blog posts a day, plus assorted novellas and stories and speeches, I know just how short time can be and how dangerous distraction is.” Maybe so.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Stop the WordPress Madness!

What Works - What Doesn't

One month and hundreds of dollars worth of development help ago, I began consolidating my Web site and blog onto WordPress, the popular blog, Web site and content publishing system. My new site still isn’t up, I’ve lost dozens of hours of productive or leisure time (and will lose more) and my output of marketing posts (the aim of the whole exercise) is lower than ever. Isn’t “Skins” a TV show?

Four levels of B2B content sharing: Publishing isn't everything

Reputation to Revenue

Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix. Four Levels of Content Sharing. Effective curation is not simple. anxious to share the content wealth.

Find New Customers: Social Marketing to the Business Customer

Fearless Competitor

Can you market to business customers using social approaches today? Social Media expert Paul Gillin tackles this question in his new book, Social Marketing to the Business Customer. When you buy the book, we invite you to turn to Chapter … Continue reading → Demand Generation lead generation Lead Nurturing Leadership Management best practices Sales 2.0 sales challenges Social Media Social Networks

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Choosing the Right Social Media Measurements

Sazbean

Everyone is always looking for the golden rule of measurement. What should I measure & how? The problem is, it depends. It really does. The reason to measure is to see how you’re doing in achieving your goals. Without goals, you don’t know what you should be doing and you don’t know what measurements are the right ones. “I saw you online&# could mean just about anything.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    This term has for years been associated with the arts and cultural communities as they sought ways to engage members and to increase subscriptions.    Let me start with the bad. 

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

Ad Your Comment Here

I’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses.  There are, as always, some great articles in here, and because of the topic, I thought it would be good to summarize some of them for you over the course of the week. That’s the key point: You can’t just dabble in social media.  Fairly compelling, no?

Find New Customers: 6 Marketing Principles from Made to Stick

Fearless Competitor

How to Find New Customers for your business (Author’s note: As this material is copyrighted and it said “Do not replicate without permission&# , so we asked for and received permission directly from a co-author before writing and posting this.) Co-Author … Continue reading → Content marketing Demand Generation lead generation Lead Nurturing Leadership Leadership Lessons Management best practices Marketing marketing campaigns marketing funnel Remarkable content Sales 2.0 sales challenges sales funnel sales leadership Sales Leads sales-ready leads

How One SaaS Company Doubled their Lead Volume from Paid Search

The Point

What does a software company do when their paid search program is working well but just not generating enough leads? That was the issue faced by Navicure , a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity. The results? Improved landing page effectiveness.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

6 Reasons Why Social Media for Business is Like Training for a Marathon

WindMill Networking

Forgive the cheesy title, but I’m starting to pick up running again and am finding a lot of analogies of what businesses can learn about social media from training for a marathon.  No, I’ve never run a marathon, my longest race being a 10K run decades ago (#justagedmyself).  I’m not training for a marathon, either, just the ability to at least run a 5K in the spring. 

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