| |
SAZBEAN FEBRUARY 1, 2011 12 Tips for Creating a Social Media Content Strategy Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. Define the needs & interests of all of your audiences. Content strategy is not about what you want to provide. What content do you already have? | B2B VOICES JANUARY 31, 2011 Getting Your Degree in “Business Acumen” When I was teaching at DePaul and Loyola the most asked questions by undergraduate students were: “Should I get my master’s degree and when? I’m all for earning an advanced degree, and you will earn it if you decide to get one. From my own personal experience, I believe earning my master’s degree in Communications Management from Syracuse University’s Newhouse School of Communication made me a better business person (my undergraduate degree is in economics from Central Michigan University). Those are two very different perspectives. Carpe Diem Dr. Mark J. | GROW - PRACTICAL MARKETING SOLUTIONS JANUARY 30, 2011 QR Codes Have the Beer Can Problem There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. Here’s the Wikipedia definition. I’m thinking the buzz on QR codes may be short-lived – and I’d like to explain why by telling you a short story about a beer can. | CONTENT MARKETING FOR BI FEBRUARY 2, 2011 Visualize Social Media Data If you know me, you know I’m a very visual person. learn by watching, I enjoy pictures so much I do photography in my spare time, and, the data geek in me loves infographics. So, I started poking around looking for some cool infographics and found some in the social media space. Facebook. While it looks a lot like a map of airline routes, its’ really a map of our human relationships. LinkedIn. | | | | | | | | | -
B2B MEMES | THURSDAY, FEBRUARY 3, 2011 A Lesson from the Digital Productivity Terrorists Doctorow: Productivity Terrorist? Some time ago I came across this comment from BoingBoing blogger Cory Doctorow that inspires both shock and awe: “As a co-parenting new father who writes at least a book per year, half-a-dozen columns a month, ten or more blog posts a day, plus assorted novellas and stories and speeches, I know just how short time can be and how dangerous distraction is.” Doctorow’s intent, I think, is to inspire, but his example is just as likely to depress. To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign. MORE >> -
BIZNOLOGY | MONDAY, JANUARY 31, 2011 Are colleges waking up to social media? Image via Wikipedia. My daughter has reached the end of her college selection process. She's our first student headed off to college, so it was a learning process for all of us. She did a great job and she was accepted to her "college of choice" and she is relieved and happy. But I can't leave well enough alone. As a self-appointed social media expert, I spent a lot of the time watching how she navigated the Web and what made her decision to attend the school that she did. As I did so, I kept wondering whether colleges are waking up to social media. MORE >> -
Case study: Fast-growing B2B expands social media exposure Drew Hawkins has become one of the most consistent contributors in the {grow} community. He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. Within that time frame, we were listed on the Inc. Our social media growth has paralleled the rapid financial growth of our company. Setting Our Own Table. MORE >> -
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 3, 2011 10 Tips For Twitter Success From A B2B Twitterer Of The Year On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet category. While I am truly humbled by the experience, I thought I should take my moment in the spotlight to describe how I think I got here: my “Twitter tips and tricks if you will. Now there’s some irony here. Because Twitter is a social platform and no one is anything without the connections we form and the strength of those relationships. So I really owe this award to all my Twitter friends. What else? MORE >> -
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 1, 2011 The Best B2B Marketing Ideas of 2010 – Final Recap We’ve been talking about this for weeks, so we will close here. The final standings are: 4. Laugh and Learn with the Fearless Competitor (3%) 3. Juan Eloqua by Eloqua (6%) 2. You Don’t Know Jack (about online marketing) by … Continue reading → Demand Generation lead generation Leadership Management best practices Marketing marketing funnel Remarkable content Sales 2.0 Sales knowledge sales leadership MORE >>
- Marketing & Branding in Social Gaming SOCIAL MARKETING FORUM | SUNDAY, JANUARY 30, 2011
- Top 5 Things Not to Do on Facebook HUBSPOT | MONDAY, JANUARY 31, 2011
- When a Blog is More than Just a Blog MARKETING INTERACTIONS | SUNDAY, JANUARY 30, 2011
- A Multichannel Marketing Roadmap: Messaging Strategy and Campaign Design FIFTH GEAR ANALYTICS | FRIDAY, FEBRUARY 4, 2011
- What Not To Do In Drip Campaigns LEAD VIEWS | THURSDAY, FEBRUARY 3, 2011
- Getting Beyond the Quora Hype PR MEETS MARKETING | WEDNESDAY, FEBRUARY 2, 2011
- 3 Tips for Better Blog Writing WRITING ON THE WEB | MONDAY, JANUARY 31, 2011
- 5 Ways to Get More from Your Content Marketing Plan SAVVY B2B MARKETING | THURSDAY, FEBRUARY 3, 2011
- 4 Trends Shaping B2B Marketing in 2011 VIEWPOINT | WEDNESDAY, FEBRUARY 2, 2011
- Have No Fear: Why Sales Teams SHOULD Be On Social Media SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 1, 2011
- The Marketing Technologist: Time has Come! BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 2, 2011
- Never Mind the Competition: Worry About Your Prospect’s Other Options SAVVY B2B MARKETING | MONDAY, JANUARY 31, 2011
- LinkedIn Skills Launches, Brings Real Knowledge Search to LinkedIn HUBSPOT | THURSDAY, FEBRUARY 3, 2011
- Why You Should Not Be Allowed To Use The C-Word CEEKUE | WEDNESDAY, FEBRUARY 2, 2011
- Tweet Tips: 12 Ways to Tweet the Same Thing SOCIAL MARKETING FORUM | TUESDAY, FEBRUARY 1, 2011
- Top 10 B2B Comedy Videos SOCIAL MEDIA B2B | SUNDAY, JANUARY 30, 2011
- The Sweet Spot: Finding the harmony between ‘CRM’ and ‘MA’ FOLLOW THE LEAD | WEDNESDAY, FEBRUARY 2, 2011
- Best Twitter Guides, Tips and Tools of 2010 WEBBIQUITY | MONDAY, JANUARY 31, 2011
- Six Reasons Firms Build B2B Customer Communities LEADER NETWORKS | THURSDAY, FEBRUARY 3, 2011
- B2B Lead Generation: Outsourced gives 43% better results than In-House FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 2, 2011
- Best Directory & Business Leads Service: ZoomInfo Pro wins SIIA CODiE Award FOLLOW THE LEAD | WEDNESDAY, FEBRUARY 2, 2011
- Marketing Automation Preparedness MARKETING INTERACTIONS | WEDNESDAY, FEBRUARY 2, 2011
- Easy Tips for Marketing Your B2B Video Content DIANNA HUFF - B2B MARCOM | FRIDAY, FEBRUARY 4, 2011
- Find New Customers: Social Marketing to the Business Customer FEARLESS COMPETITOR | TUESDAY, FEBRUARY 1, 2011
- What the Super Bowl and closing a huge deal have in common FOLLOW THE LEAD | TUESDAY, FEBRUARY 1, 2011
- Marketers should get ahead of Do-Not-Track INSIGHTIQ BLOG | SUNDAY, JANUARY 30, 2011
- Optimizing Pay-Per-Click; Real world examples NUSPARK | SATURDAY, JANUARY 29, 2011
- Find New Customers: 6 Marketing Principles from Made to Stick FEARLESS COMPETITOR | MONDAY, JANUARY 31, 2011
- Top 5 Benefits of Adopting Marketing Automation THE POINT | FRIDAY, FEBRUARY 4, 2011
- Three Tips for Easy Editorial Calendars AGILE B2B COPYWRITER | WEDNESDAY, FEBRUARY 2, 2011
- Savvy Speaks: How Do You Use LinkedIn? SAVVY B2B MARKETING | WEDNESDAY, FEBRUARY 2, 2011
- Laugh and Learn featuring the Fearless Competitor – Episode 11 FEARLESS COMPETITOR | FRIDAY, FEBRUARY 4, 2011
- B2B Marketing Automation Report Is Now Available Online. Thanks, OfficeAutoPilot CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 29, 2011
- Can you generate/convert leads via social media? Yes, you can. B2B WEB STRATEGY | THURSDAY, FEBRUARY 3, 2011
- Four Steps to Successful Lead Scoring INSIGHTIQ BLOG | THURSDAY, FEBRUARY 3, 2011
- Manufacturing Marketers Aren’t as Confident About New Tactics DIANNA HUFF - B2B MARCOM | TUESDAY, FEBRUARY 1, 2011
- B2B Marfketing Automation Vendor Selection Tool: What’s Inside and Why CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 3, 2011
- I Believe in Social Media Again, Thanks Egypt MARKETING EDGE | WEDNESDAY, FEBRUARY 2, 2011
- B2B marketers: Have you earned your cred? B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 3, 2011
- Four levels of B2B content sharing: Publishing isn't everything REPUTATION TO REVENUE | MONDAY, JANUARY 31, 2011
- Differences In Sales Lead Qualification EB2BLEADS | MONDAY, JANUARY 31, 2011
| |