ViewPoint

FEBRUARY 25, 2014

'In “ Wampeters, Foma & Granfalloons ”, Kurt Vonnegut describes “granfalloons” as proud but meaningless associations of human beings. Isn’t this the case with marketing and sales in many companies today? If someone agrees to see your sales representative, don’t they have to be more qualified than a forwarded lead? Not necessarily. Appointment setting is the easiest way to granfalloon without getting anything done.

Sales Qualified Leads 235

Sales Qualified Leads High Quality Lead Lead Generation Tips 235

markempa

FEBRUARY 24, 2014

'Tweet Change can be tough, especially if your organization is entrenched in legacy marketing. I call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table. Legacy marketing can be tough to shoulder because, according to Chris Hawver, Team Leader, Tennant, the only people who prefer change …. “The only person who likes change is a baby with a wet diaper.̶

Email Marketing 233

Email Marketing Open Rate Copywriting Paid Search Agency 233

Marketing Insider Group

FEBRUARY 26, 2014

'I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Sure I could just gather up all the stuff my team and I created and promote it here.

Examples 193

Examples Peer-to-peer Content Hubspot 193

Crimson Marketing

FEBRUARY 26, 2014

'B2B marketing faces new challenges directly affecting the B2B buyer’s journey. The buyer is in complete control of where, when and how they want to engage with you. This puts. The post David Karel, Bizo CMO: How Is Big Data Changing The B2B Buyer’s Journey? [Podcast] appeared first on.

CMO 188

CMO B2B B2B Marketing Marketing 188

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

KoMarketing Associates

FEBRUARY 24, 2014

'It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else. This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! The full survey results will be released next month).

Vendors 186

Vendors Customer Surveys B2B Search Engine Marketing 186

Marketing Insider Group

FEBRUARY 24, 2014

'My second blog post ever included my attempt to answer the question “ Why am I in Marketing? ” That article has also served as a guide post for my career and a reference for anyone who wants to know what motivates me. Why are you in marketing? What is the role of marketing in the business? . Have you answered these questions for yourself?

Advertising Agencies 178

Advertising Agencies Marketing & Strategy B2B Sales Paid Search Agency 178

Chris Koch

FEBRUARY 28, 2014

'One of my former bosses said she literally fished my cover letter and resume out of the trash. Frustrated that HR wasn’t sending her the right people for a writing job, she demanded that they turn over the submissions that they had already discarded. The problem wasn’t that HR was sending her unqualified candidates; it was that those qualifications included a very specific skill: experience writing about computers, which I didn’t have.

Paid Search Agency 171

Paid Search Agency Companies Training Education 171

Writing on the Web

FEBRUARY 26, 2014

'How can you craft a great expert ebook using the same tactics of expert speakers with fascinating video presentations on TED.com ? I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk , and gathering tips on how the experts do it (see my previous posts here and here.) Here are three more ebook writing tips from good speakers: 1.

Tips 163

Tips Peer-to-peer Urgency Marketing Statistics 163

ANNUITAS

FEBRUARY 27, 2014

'Sometimes it’s easier to define something by speaking of what it’s not, rather than what it is. And based on what I see today, most companies are not building a true Demand Strategy. Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy. This is far from what should be happening. So let’s be clear on what a Demand Strategy is not….

Demand 160

Demand Webinar Metrics Buyer Personas Marketing & Strategy 160

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Biznology

FEBRUARY 28, 2014

'(Photo credit: Tim Morgan). Are you hounded by email pitches offering access to all kinds of prospective business targets? I am, and I hate it. As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.

B to B 154

B to B Data Hygiene Marketing Management B2B Sales 154

Digital B2B Marketing

FEBRUARY 25, 2014

'Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. As a marketer you may even cringe in certain settings when you are asked what you do. Unfortunately, you know the feelings toward marketing is sometimes justified. Even some of the best brands fall for the worst marketing tactics at times.

Rules 148

Rules Paid Search Agency Banners Barriers 148

Writing on the Web

FEBRUARY 24, 2014

'What if you could write an expert ebook using the same riveting tactics used by TED.com speakers that earn them millions of views? I’ve been viewing some fascinating videos on TED.com , scanning them for tips on how to write a good story. And I’ve read How To Deliver a TED Talk , by Jeremy Donovan. At some point in your professional career, you’ll likely be inspired to write and publish a book, whether for potential customers, colleagues or to spread your message to a global audience.

Custom Publishing 156

Custom Publishing Tactics Buy Tips 156

Crimson Marketing

FEBRUARY 27, 2014

'Who will win the race to build the best cloud suite of tools for the CMO? Let’s take a look at the top contenders: Salesforce.com Who are they? “The company’s. The post The Race To Own The Marketing Cloud appeared first on.

Salesforce.com 135

Salesforce.com CMO Paid Search Agency Marketing 135

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Paper

Biznology

FEBRUARY 24, 2014

'Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.

SEO 154

SEO Tools Tips Long Tail Marketing 154

Convince & Convert

FEBRUARY 25, 2014

'Image via BigStockPhoto.com. For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives. Like every other marketing campaign, it is crucial that there are established objectives for the campaign to identify if it was successful.

Mobile Marketing 167

Mobile Marketing Campaigns Online Marketing Marketing 167

Writing on the Web

FEBRUARY 28, 2014

'If you want to write well, you’ve got to strip down and get real: write relaxed. Nobody wants to read an expert ebook if your words are wearing a three-piece suit and a tightly buttoned shirt and tie. Too many executives who want to write an expert ebook are in love with syllables, syntax and sycophants. When you write words to impress, you don’t write well.

Impressions 123

Impressions Education Consulting Content Marketing 123

Anything Goes Marketing

FEBRUARY 25, 2014

'You know, I really want to do X with your product. Can you get on a call to chat? This is a typical message that customer success managers or any customer facing person hears from their customers almost on a daily basis. In many of these situations there is in fact a solution. The problem is that the customer wasn’t aware of it. This can happen for many reasons.

Lead Nurturing 117

Lead Nurturing Leads Lead Marketing Qualified Leads 117

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Social Media

Biznology

FEBRUARY 26, 2014

'(Photo credit: Wikipedia). The numbers are in. Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales. Starwood Hotels and Resorts says mobile now accounts for 42% of its web traffic.

Top of Funnel 145

Top of Funnel Business Mobile Marketing Lock-In 145

Convince & Convert

FEBRUARY 27, 2014

'The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend.

Research 156

Research Paid Search Agency Sample CMO 156

Crimson Marketing

FEBRUARY 28, 2014

'Well at least they shaved… #BADMarketing Image: Courtesy of Huffington Post The post #BADMarketing at Spirit Airlines appeared first on.

119

119

Vision Edge Marketing

FEBRUARY 25, 2014

'Many marketing organizations today have an influencer marketing strategy. The purpose of this strategy is to help with customer acquisition (number and/or rate) and rate of product adoption. The findings in the 2013 Influencer Marketing Survey support this perspective, “influencer marketing is seen as a customer acquisition and lead generation practice not a brand exercise.” This strategy entails establishing and tapping relationships with people that are perceived by the market a

Paid Search Agency 106

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 106

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Content

Biznology

FEBRUARY 27, 2014

'The 2014 Winter Olympics in Sochi was the perfect time for apparel advertisers to capitalize on interest in Olympics apparel. Millions of people spend hours a day glued to their TV or computer screens, exposed to some pretty unique designs in Olympic clothing. Just look at the Ralph Lauren-design Team USA outfit, for example. From a marketing perspective, it’s a great time to use search marketing to tell Winter Olympic fans how they can get the clothing worn by their favorite athletes.

Search Marketing 128

Search Marketing Advertisements Advertising Paid Search Agency 128

Convince & Convert

FEBRUARY 26, 2014

'One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. ( Read it here if you missed it, it’s a good one! ). Bloggers are a fantastic springboard for such a strategy because they are easiest to search for contextually and granularly as opposed to searching for influencers on other channels.

Multi-Channel 152

Multi-Channel Blogger Advertising Channels Case Study 152

Adobe Experience Cloud Blog

FEBRUARY 28, 2014

'Author: Maggie Jones Confession: I make most of my major purchases between the hours of 9pm and midnight, usually in my pajamas, and often after a glass of wine (or so) at dinner. Such was the scene earlier this month, when I decided to buy a Fitbit. Why? Fitbits, which measure the calories you burn and steps you take throughout the day, combine three of my favorite things: 1) exercise, 2) gadgets, and 3) hard data with which to brag about my achievements.

Loyalty 105

Loyalty Buy Brand Identity Branding 105

Direct Response Coach

FEBRUARY 27, 2014

'This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.

Direct Marketing 100

Direct Marketing Telemarketing Lead Nurturing Lead Generation 100

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

SugarCRM

FEBRUARY 25, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Marketing Automation Services 92

Marketing Automation Services Marketing Automation Advertising Agencies Automation 92

Convince & Convert

FEBRUARY 26, 2014

'Let’s face it. When you think content marketing, your brain immediately thinks blogs, eBooks, and whitepapers. But, what about presentations? If you neglected this medium in 2013, I want to encourage you to take another look at presentations in 2014. Here are few reasons why: You Have a Story Worth Sharing. Let’s first establish that you have a story to tell.

Content Marketing 151

Content Marketing Content Advertising Mediums Marketing 151

Adobe Experience Cloud Blog

FEBRUARY 27, 2014

'Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. He told me how the Polar Vortex had caused a logistics nightmare over the busy holiday season, significantly affecting business. Weather wreaked havoc on delivery times, and Grandma’s scarf didn’t make it underneath the tree in time. Horror stories like this one create public relations problems for companies — especially for those that may unwittingly rely on consumer goodwill to fuel pr

Marketing Automation Services 105

Marketing Automation Services B2B Thought Leadership B2B Opinions 105