Sat.Dec 06, 2014 - Fri.Dec 12, 2014

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The Holiday Gift Giving Guide for the Content Marketers in Your Life

KoMarketing Associates

'FRIENDLY REMINDER : Gift-giving season has arrived. If you’re anything like me, you probably think there’s PLENTY of time left to finish up (or start) holiday shopping for those special people in your life. The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). But, have no fear! I’ve pretty much done your holiday shopping for you, assuming of course that one of those special people to receive a gift happens to be a devoted conten

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What Will It Take for Marketing Enablement?

ANNUITAS

'As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. I love a good list (how to anything or five ways to better… get me every time), relevant eBooks, webinars, videos and helpful blog posts keep me current and always learning new things. However, these are often things I seek out on my own.

Planning 174
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Your competitors are doing SEO

Biznology

'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair. So, too, is your corporate, resource, journalistic, or ecommerce website.

PageRank 172
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Manny Kostas, Symantec CMO: How to Build a More Holistic Marketing System [Podcast]

Crimson Marketing

'As Marketing has gained responsibility for what was traditionally the realm of Sales, corporate marketing solutions have become increasingly attentive to mid-funnel nurturing activities that occur close to the conversion point and can affect quarterly business results. While the ability to turn qualified leads into paying customers remains important, says Manny Kostas, CMO of security corporation Symantec, there is more to it than that.

CMO 167
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

'With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ). 60% of marketers create at least one piece of content each

More Trending

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Four Keys Areas Where the CMO Must Lead

ANNUITAS

'I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Of course this is in reference to CMOs being a part of the executive conversations that occur in the boardroom with the other members of the C-Suite…something that is not always accepted nor expected. I do believe that many CMOs are making great strides in advancing their leadership positions within their organizations.

CMO 163
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The key to content marketing success: a well-crafted strategy

Biznology

'Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t reaping the return they should be. The missing ingredient for most? A strategy and plan for implementing it. Ready, Fire, Aim, Or: “Strategy? What Strategy?”. It’s trite and it’s tired and it’s been said before, but if you don’t know what target you’re aiming for, you’ll never know if you’ve hit it.

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Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

'A good marketing consultant delivers solutions, implementation and results. But sometimes we have to deliver some not-so-pleasant news to clients. Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. 1. Your baby’s ugly. This is probably the number one most difficult message to convey to a client.

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Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

'Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. “The promise of big data analytics is that marketers can analyze thousands of points of information about the digital activity of the purchaser—stripped of personally identifiable info

Analytics 150
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Tips to Get Your Business Newsletter Read

Writing on the Web

'Does anyone read your business e-newsletter? How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Grab Attention with a Compelling Subject Line and Headline. Remember that the singular purpose of a subject line is to get readers to open the mail.

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Using contests to boost sales enablement

Biznology

'When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are a great way to engage your sales team and provide the extra push for extra performance. Whether you’re in B2C or B2B, contests can be very effective because we are all consumers at heart, and we can all relate to the idea of winning something.

B2B Sales 142
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Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

'First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. The potential ramifications of this disappearing act are significant for businesses that set aside Facebook landing pages (when THAT was banned) and Facebook like-gating (because THAT’s now banned too) in favor of a stea

Facebook 168
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Is Email Marketing Making a Comeback?

Crimson Marketing

'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Re-Thinking the “Best B2B Advertisement of the 20th Century”

Marketing Craftmanship

'In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. that 41 years later, in 1999, was named the “Best Business-to-Business Ad of the 20th Century” by Advertising Age’s Business Marketing magazine.

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Measuring mobile

Biznology

'Nowadays, everybody is talking about the “art of storytelling.” Sites like this of Burberry’s not only try to tell a personalized story to the visitor but also to make the time he spends with them better and fancier. At the same time, all the brands work really hard to have a story to say, a story that is appealing to people, something capable to attract their interest, to make them spend money, to engage them even more with their values, and of course to increase the probabil

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How to Put the Customer First With Human Marketing

Convince & Convert

'The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. While it’s such a simple concept, the video is both powerful and moving.

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The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)

B2B Marketing Traction

'Content marketing. Digital marketing. SEO. Inbound marketing. Outbound marketing. None of these will work if you don’t figure out the number one most important thing. In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Yes, pain is the key to marketing success.

Tactics 115
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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

'Author: Shyna Zhang Anyone who has driven through the great plains of Texas has seen the hundreds of acres filled with humming oil drills, extracting the black gold buried deep in the ground. Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables.

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Internal Social Business for Leaders series: 1. Your profile

Biznology

'One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it. How can I get started? This new blog posts series offers a number of tips and ideas for executives and leaders in general on how to be effective in their use of an internal social business platform, even with very limited time every day.

Profiling 128
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How to Drill Down to Your True Target Audience

Convince & Convert

'Image via BigStockPhoto.com. If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer. It’s relevance, of course. Every marketer worth their salt has learned that message by now; all the pretty and witty creative in the world isn’t going to hook your audience unless the message actually matters to them.

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Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

'“But wait a minute,” you say, “what do you mean, pre-launch marketing ? We don’t even have our product ready!” That’s right – I said pre-launch marketing. There are some things you can do to get a running start on your startup marketing. Putting in an early effort can help you get a jump on the competition.

Planning 104
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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3 Attributes of the Modern CMO

LEADership

'CMO Spotlight: Susan Johnson, CMO, SunTrust . In today’s edition of the CMO Spotlight Series , I’m happy to bring you some interesting insights into financial services marketing with a deep focus on branding through positive customer experiences. Purpose , Compassion and Critical Thinking are the 3 most important attributes a modern CMO must have, according to Susan Somersille Johnson , CMO of the 10 th largest bank in the United States, SunTrust.

CMO 74
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New Research on 2015 Professional Services Marketing Priorities

Hinge Marketing

'“Changes in technology are driving disruption at a pace we haven’t seen before,” says Jim Moffat, chairman and CEO of Deloitte Consulting, in a recent Washington Post interview. “I think that creates interesting opportunities for the companies that are prepared to take advantage of it and some significant threats for those that aren’t.” It’s true: the professional services landscape is changing quickly.

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Social Media ROI’s Missing Ingredient

Convince & Convert

'(watch video to see my son artistically photo bomb me). Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have plenty of measures around social media outputs.

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Why Sales Development Representatives should live in sales

SugarCRM

'The post Why Sales Development Representatives should live in sales appeared first on Salesfusion.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Want to build trust with your customers? Recommend a competitor.

Genroe

by kevin dooley . Amy Scott sent me through her Christmas article and I liked it so much I asked her if I could publish it on the blog. Luckily her answer was yes so everyone can benefit. Over to you Amy… Want to build trust with your customers? Recommend a competitor. When you first see this you must be thinking “Are they crazy why on earth would I want to give business to my competitors?”.

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Top Trends in A/E/C Marketing for 2015

Hinge Marketing

'2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. For today’s architecture, engineering, construction (A/E/C) firms, this evolving set of tools, trends, and techniques can look like a double-edged sword. On one hand, they can mean a range of new strategies firms need to learn and implement to keep up with the competition.

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How to Use Tumblr and Automated Tweets to Drive Awareness

Convince & Convert

'Tweetable Moments It’s all about keeping it relevant and providing content that is really useful and helpful to people. barimogil Tweet This. Much More Than Sales. Bari Mogil is half of the digital team at the headquarters of Corcoran Group , a high-end real estate company with over 2,200 agents. Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relation