chiefmartech

DECEMBER 21, 2015

Most people suck at accurately predicting the future. I’m one of them. I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. I thought it was a reasonably solid bet. And when they tried to buy Salesforce for $55 billion in the spring, I was feeling pretty cocky for about a week — that would have been an A+ prediction — until that deal fell apart.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Marketing Budget 182

Sales Engine

DECEMBER 21, 2015

Most companies realize that their best opportunity for growth is to commit to content marketing. But how much content do we actually need to generate the results we want? If you’re starting from ground zero, start with this simple calculation: Take the number of buyer personas you’ve identified as targets, multiply them by the number of buying stages you’ve identified, and multiply that by each unique issue or question to be addressed.

Budget Programs 152

Budget Programs Work Management Marketing Management Allocation 152

Webbiquity

DECEMBER 22, 2015

Guest post by Mike Bird. Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Looking for the next big thing in Facebook advertising ?

Advertising Agencies 133

Advertising Agencies Facebook Features Advertisements 133

Convince & Convert

DECEMBER 22, 2015

The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. (highlight to tweet, it’s fun!).

Social Media 160

Social Media Media Paid Social Agency Organic Leads 160

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

DECEMBER 19, 2015

Growth hacking is: 1) a new tool that allows you to add Miracle Gro to your website 2) the moment you put on heels 3) the buzzword du jour or 4) something you say in a conversation to make it seem like you’re a “smart marketer.” If you answered 3 and/or 4, you’re right. This […]. The post Why Is Growth Hacking So Important For Marketing appeared first on Marketing Insider Group.

Marketing & Strategy 129

Marketing & Strategy Marketing Marketing Websites Conversion 129

Buzz Marketing for Technology

DECEMBER 21, 2015

The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. From content promotion experimentation by content marketers of all kinds to video ads driving engagement, personalization, relevancy and more, there are a number of marketing “influencers” – the “movers and shakers” of this industry – that have made their predictions regarding the b

Marketing 124

Marketing Promotion Video Marketing Relevance 124

KoMarketing Associates

DECEMBER 21, 2015

I’m a “color” person. In clothing and design elements, I choose energizing hues in green, orange, and blue families. But I can’t argue with the stabilizing and grounding effect charcoal and black have. Those shades can make almost anything else “work.”. The mix of versatility and utility is why I associate the color black to project management, a skill set I think B2B marketers will increasingly need in the next few years.

Work Management 122

Work Management Marketing Management B2B Marketing Planning 122

ANNUITAS

DECEMBER 22, 2015

It’s not often that a piece of marketing content prompts me to talk about it aside from the occasional tweet or share…however, the new Clear and Complete Guide to Account-Based Marketing from Jon Miller and Engagio is really impressive. If you have the least bit of interest in adopting or learning more about this growing B2B marketing trend, you should definitely go and get this 124 page eBook, available (free) for a limited time by clicking here.

Account Based Marketing 116

Account Based Marketing ABM Demand Generation Paid Search Agency 116

Marketing Insider Group

DECEMBER 22, 2015

Content marketing is not for the faint of heart, and the road to content marketing ROI gold is paved with plenty of pitfalls and potholes. As the worst content marketing examples can attest, there are a lot of different ways to screw up your content marketing. Being inauthentic, ignoring diverse consumer bases, or phoning it […]. The post 5 Steps To Master Content Marketing Measurement appeared first on Marketing Insider Group.

Content Marketing 105

Content Marketing Content ROI Marketing 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

DECEMBER 23, 2015

Mapping was always something really fascinating to me. The ability to describe something, to project it right, to make the reader understand the perspective, and of course to have the right amount of information able to drive the person responsible for navigation and to set up the right route without overloading him with details was, and still is, something remarkable.

Design 104

Design Software Order Interactive Marketing 104

Marketing Craftmanship

DECEMBER 22, 2015

When pressed to explain why their company has a blog, many CEOs will admit they were either pushed by marketing counsel to create one, or believed they needed a blog because their competitors have them. Few CEOs understand the purpose of a blog, and most members of that small group are not convinced that their blog delivers any tangible value. CEOs and marketers who are currently deciding whether to establish a company blog might consider these 3 reasons to forget the idea altogether: You’re not

Allocation 100

Allocation Terms and Conditions Paid Search Agency Enterprise Management 100

Tony Zambito

DECEMBER 20, 2015

Analysis by Yamini Ahluwalia. A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Marketing Insider Group

DECEMBER 20, 2015

Much like a chain restaurant or an email list, as the quantity of blog posts goes up, the quality often goes down. It’s just too difficult for most teams to churn out a massive amount of content while maintaining that special something that brought their audience in in the first place. The entire industry is […]. The post Ann Handley Wants You To Go Bigger, Braver, Bolder appeared first on Marketing Insider Group.

Email Marketing 105

Email Marketing Content Marketing Content Marketing 105

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Social Media

Convince & Convert

DECEMBER 23, 2015

Image via BigStockPhoto.com. If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. However, the path to WOM mastery doesn’t happen overnight. The first and most important step in becoming a word of mouth marketing champ is identifying your relevant audiences. (highlight to tweet). One of the best ways to do this is to identify individuals with specific knowledge or an influential voice in a particular area or product related to your brand.

Word of Mouth 107

Word of Mouth WOM Peer-to-peer Marketing & Strategy 107

Marketing Craftmanship

DECEMBER 22, 2015

In the business world, just about everything you do can influence your success. The way you dress. The language you use. Personal grooming habits. Your manners. Sense of humor. Writing ability. It’s a very long list. Your career path is loaded with opportunities as well as land mines, involving a host of factors that are often totally unrelated to your professional capabilities, and largely associated with your attitude and how you treat others.

Course 100

Course Network Marketing Personalization Positioning 100

Vidyard

DECEMBER 22, 2015

Holiday classics are classics for a reason. The original ‘holiday classic’ definition dates back to the early 1900’s and states that in order to qualify as a holiday classic, every person must have watched the film a minimum of 73.6 times, every person must be able to recite the script while icing an upside down cake, and every person must sing the soundtrack in their sleep while also changing the sheets … in their sleep.

High Quality Lead 77

High Quality Lead Order Video Marketing Personalization 77

Adobe Experience Cloud Blog

DECEMBER 23, 2015

Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. While PPC ads can sometimes feel like the elder statesman of digital advertising, it’s still in its prime and its birthday serves as a good reminder of how much potential there is for all the digital channels that marketers want to master.

PPC 76

PPC Allocation Ads Lead Ranking 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

DECEMBER 24, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site.

Keywords 100

Keywords Optimization Lead Scoring Lead Ranking 100

Onalytica B2B

DECEMBER 23, 2015

Health and fitness bloggers took social media by storm in 2015, writing about fitness plans, workout routines, alternative diets and of course the increasingly popular phenomenon of avocado on toast! It is easier than ever to share and create content through a multitude of online media platforms, so these bloggers have become celebrities in themselves, acting as ambassadors for big food brands.

Lead Scoring 64

Lead Scoring Lead Ranking Brand Identity Branding 64

Hubspot

DECEMBER 22, 2015

Whether you're meeting with colleagues who are working from home that day, or with clients located half a world away, running a productive and effective remote meeting can be a challenge. When you're face-to-face with people, it can feel much easier to communicate efficiently and gauge how they're feeling and reacting to different ideas. But when you're meeting virtually, it can seem like some attendees sort of. disappear into the abyss.

Tips 59

Tips Peer-to-peer Skype Conference 59

Adobe Experience Cloud Blog

DECEMBER 22, 2015

Author: Mike Madden Gmail and other internet service providers are making it tougher to get your emails delivered. Due to smarter spam filtering algorithms and features like Gmail’s category tabs , your emails may not even make it to the recipient’s primary inbox, let alone get seen. While you could always ask your subscribers to add you to their address book or move your emails into their primary inbox, these requests demand action from them and may not happen.

Email Marketing 76

Email Marketing CAN-SPAM Click Rate Marketo 76

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hinge Marketing

DECEMBER 22, 2015

It’s a hyper-competitive marketplace. Firms are under an incredible amount of pressure to not only “get the job done” but also to be the go-to source for everything for their clients. Traditional thinking leads even more priority and support placed on an organization’s technical and operations professionals: the ones that traditionally get the acclaim for doing and delivering the work.

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

6sense

DECEMBER 23, 2015

We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. You don’t always see the results you expect when you let data do the driving, but we found the list interesting and insightful. We hope you do too. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters.

B2B Marketing 52

B2B Marketing B2B Stats CMO 52

LeadSquared

DECEMBER 20, 2015

4 years ago, when I started my career in marketing, the first client I handled was an online education business. Since then, I’ve worked with dozens of them, and I’ve seen the tough realities of education marketing up close. In particular, I have seen and analyzed my fair share of education website designs, trying to find the conversion elements that work, and the factors that make an education website click.

Education 52

Education Design Marketing Websites Trigger Marketing 52

MLT Creative

DECEMBER 24, 2015

As we move into the new year, planning your marketing strategy is integral for success. And if you want your b2b marketing to be successful, it better include content marketing. The good news is, there’s no need to reinvent the wheel: there are tons of resources out there to help you plan your 2016 content […]. The post How To Do Successful B2B Content Marketing In 2016 appeared first on MLT Creative.

B2B Marketing 49

B2B Marketing Planning Content Marketing B2B 49

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Lead Liaison

DECEMBER 22, 2015

Regardless of best efforts, the reality is that many visitors to your website will still leave your site without making a purchase. Even the biggest online sites experience this same problem. Boosting your conversion rate by one to two points could make a significant difference in terms of failing or succeeding. Needless to say, it’s vital to convert website visitors whenever you can.

Intent 48

Intent Lead Liaison Marketing Websites Pricing 48

Hinge Marketing

DECEMBER 25, 2015

Don’t you hate the sight of a webpage stuffed with 27 Call-to-action (CTA) buttons? Don’t you get irked when you want to see a CTA, but have to squint through the email/webpage to find it? Even worse, you cannot find it at all! Don’t you hate it when the CTA interferes with what you’re doing on the page? Don’t you hate it when the CTA keeps popping up with messages that have nothing to do with what you are looking for?

Banner Ads 48

Banner Ads Click Rate User-Generated Content Marketing Analytics Tools 48

SWZD

DECEMBER 23, 2015

The global phenomenon has more than a few lessons for content marketers. With Episode VII on track to become one of the biggest movies of all time, what can content marketers learn from its success?

Content Marketing 48

Content Marketing Content Marketing Lead Generation 48