Sat.May 30, 2015 - Fri.Jun 05, 2015

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How to Set Your Outsourced Lead Generation Program Up for Success (pt 3)

ViewPoint

In the first 2 parts of this series we discussed the role of executives and best practices for planning and preparation when outsourcing your lead generation program. Now as we wrap up, we’ll address appropriate expectations for a program and two essential components for ongoing success: a shared lead definition and accountability between marketing and sales.

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth of places to generate content and engagement continues to grow.

Linkedin 206
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31 Shopworn Catch Phrases to Avoid Like the Plague

Webbiquity

What would business communication be without catch phrases? (Other than clearer and more authentic.) Those bits of business wisdom or profound insights captured in clever metaphors are indispensable to the corporate world. Who doesn’t want to take an idea offline and bounce it off the wall to see what sticks, every now and then? Image credit: AMP Agency.

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7 Biggest Content Marketing Mistakes And How To Avoid Them

Marketing Insider Group

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. And I have had the privilege of working with some of them. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz).

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Set Your Outsourced Lead Generation Program Up for Success (pt 2)

ViewPoint

What makes some lead generation programs fail and others flourish? As an outsourced lead generation company we see a wide array of scenarios, which allows us to offer insight into what clients can do to maximize results. While it’s ultimately the vendor’s responsibility to execute the program, clients—whether they realize it or not—also play an integral role in the process.

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Internet marketing abhors a closed door so open a window

Biznology

Summary : Never paint your visitor into a corner. Never leave your visitor hanging. If you don’t offer everyone who visits you an opportunity to take another step towards you, you’re doing yourself a disservice. They say that the Internet is endless, that there is more content online than anyone can ever consume. Why, then, are there so many dead ends?

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Using Purpose-Driven Content To Create Buyer Experiences

Marketing Insider Group

It’s no secret that the information pools that buyers can tap are overflowing. It’s time, however, that we start looking at the customer decision journey with a different perspective and begin focusing on purpose-driven content that creates distinguishing experiences for audiences. For the past few years, we’ve belabored the point that marketers need to map the customer decision journey.

Content 180
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Blueshift Offers a Simple B2C Customer Data Platform

Customer Experience Matrix

It’s just over two years since I started writing about Customer Data Platforms. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. Everyone else wants to combine the database with a practical application. B2B CDPs have favored analytical applications like lead scores and churn predictions.

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Write with this Easy Expert Ebook Outline

Writing on the Web

Are you an expert? Then you need to write and publish an expert ebook. Now. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your e

Barriers 163
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to improve your company’s Facebook page

Biznology

1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible.

Facebook 162
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A Basic Guide To Fair Use Of Trademarks

Marketing Insider Group

Trademark and intellectual property law can be extremely complex, time-consuming, and costly to litigate. Given the increasing amount of intellectual property lawsuits being filed , as well as the expanding pace of new trademark, patent, and copyright registrations, small businesses must be more careful than ever before when it comes to successfully navigating trademark use.

Copyright 171
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Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx.

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Jason Bunge, Trulia’s VP of Marketing: How to Overcome Challenges and Discover Opportunities of Multi-Channel Engagement

Crimson Marketing

Google announced recently that mobile traffic has officially surpassed desktop traffic. This presents no small challenge to marketers, who now must consider user engagement across desktop, mobile and mobile app platforms, each with their own behavioral attributes. The response, says Jason Bunge, Vice President of Marketing, Analytics and Partnerships at Trulia, must be part art and part science.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Tackling social media: don’t do it all!

Biznology

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. The bad news? It is nearly impossible to effectively use every social media platform to promote your business. The good news? You don’t need to! The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.

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Getting Your First 100 Customers: Strategies That Work

Marketing Insider Group

Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. But, I figured with so many startups popping up plus the fact even the biggest of brands had to start somewhere — now was as good a time as any to share insights and words of wisdom from those who have lived and breathed the experience firsthand.

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B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive

If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. That’s why Angela Higgins , Manager, Customer Engagement at Code42, made getting high-quality customer reviews a top priority.

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Finding Your Ideal Customer

ANNUITAS

While attending the SiriusDecisions Summit a couple weeks ago I was struck by how many technology vendors and speakers were now out there to help marketers find their ideal customers. The methods for finding buyers has definitely changed now that we have tools to help us track every behavior and every preference. We’ve gone from an if we build it they will come mentality, to something far more sophisticated.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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It’s a bad sign if no one uses your website search

Biznology

I’ve been working with several clients recently to improve their website search, and have been noticing something new. Lack of volume. A rule of thumb is that between one and ten percent of website visitors use website search to find something within your website. Now some sites, like Amazon, probably have numbers nearer 90%, but most sites still have many more people arriving via links or Google Search who navigate where they are going once they get to your site.

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The Battle for Customer Attention Starts With Company Culture

Marketing Insider Group

Many people believe that marketing is just advertising or selling. But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. One of the biggest challenges in marketing we see is executives who resist it by asking, “Yes, but how will this help me sell more?” Many businesses struggle with just such a sales- or product-focused culture, forgetting that they were formed to solve a customer problem and that the solution to

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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? Beyond customer service videos, what can you do?

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#BADMarketing from La Redoute

Crimson Marketing

We know the French do things differently but there’s something very wrong about this photo previously featured on the website and catalog of La Redoute, a French fashion chain (once you see it, you won’t be able to un-see it). #BADMarketing. Image: Courtesy of Adweek. The post #BADMarketing from La Redoute appeared first on.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Are you waiting for your content teams to catch on?

Biznology

I’m starting to see a lot of frustrated CMOs. There was a time not too long ago, when digital marketing seemed simple. Or at least simpler. Put together some content that looks like what you did last year. Optimize it for search. Email it around. Tweet it. That should get it done. But it really doesn’t. There is just too much competition out there now.

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Are You Guilty Of Drive-By Marketing?

Marketing Insider Group

I recently attended a meeting with Siegel+Gale , where the conversation turned to large brands and their tendency to engage in “drive-by marketing.” The concept immediately resonated with me. It’s something we’re all guilty of from time to time. So what is “drive-by marketing” exactly? Simply put, it’s the banner ad campaign you launched that ended in a dead-end customer journey.

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Check out the hottest technologies at CiscoLive! 2015

Kaon

Stop by these booths at CiscoLive! 2015 in San Diego on June 8-11 to see the hottest interactive tools used by leading network, telecom, and storage companies to differentiate their products and engage prospects! Check us out on LinkedIn for more updates! Filed under: Uncategorized Tagged: 3D Products , B2B , CiscoLive!2015 , interactive marketing , Kaon 3D Product App , Kaon Interactive , SanDiego.

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Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns

Adobe Experience Cloud Blog

Author: Mike Stocker In the past week alone, I received two emails from companies that were trying to “reactivate” or “re-engage” me as a customer. I thought it would be a good idea to examine these emails and also to think about “reactivation” techniques in other channels—like mobile and display/paid media. What Is Reactivation? Reactivation (or re-engagement) is a technique used by marketers to reach out to those people who have previously expressed interest, purchased, or otherwis

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Branding Tactics for Search

Biznology

Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand recall than those exposed to banner ads. What’s more, searchers recall higher-ranked results far more than others. Understanding the decision points of your prospective customer helps you create a search marketing campaign that targets the widest necessary set of keywords.

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Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Do you? Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. According to Acquity Group’s annual State of B2B Procurement study, “Although […] The post Most Industrial Websites Miss the Mark by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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The 4 Crucial Elements For A Successful Website Project

EMagine B2B Blog

When embarking on your next website design project, it’s vital to take the time to think about and discuss what your site’s visitors are likely to want from it, as well as what you want from them. We often find that those two are rarely quite the same; so finding a proper balance between them is the key to your site’s success. This balance is all about maximizing the area of overlap between your company’s goals and those of its web site’s visitors, all while minimizing the tension between them.