markempa

DECEMBER 22, 2014

'Tweet Building upon my post from last week , I was reminded of an important lesson I learned on influence that’s served me my whole life. My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.” He didn’t know it the time, but he explained how the halo effect w

Lead Generation 232

Lead Generation Effectiveness Generation Leads 232

Marketing Insider Group

DECEMBER 22, 2014

'Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. In my top marketing predictions for 2011 , I predicted that marketing automation would become a required part of the marketing technology stack (right), that marketing attribution would become a hot topic (not so right), Display media would make big budge

Paid Search Agency 185

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 185

Biznology

DECEMBER 22, 2014

'50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. .

Cold Calling 175

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 175

ANNUITAS

DECEMBER 23, 2014

'In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. This study in conjunction with Google, provided insights into the buying habits and patterns of B2B buyers and also served to confirm the tectonic shift that is impacting marketing and sales professionals today.

Marketing Strategy 161

Marketing Strategy Marketing & Strategy Forrester Content Marketing 161

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Loyalty

Convince & Convert

DECEMBER 22, 2014

'Image from BigStock.com. Beyond the white elephant gift exchange, cubicle decorating contest, and egg nog growing mold in the break room, the Christmas season in the corporate marketing department is a time for reports, reflection, and planning for next year’s success. But this year a new tradition is born, as corporate marketers all over the world get to join together in perfect harmony and try to explain amidst the tinsel and sugar cookies what the $%#@$ is up with Facebook.

Facebook 166

Facebook Ad Exchange Social Media Validation 166

Biznology

DECEMBER 26, 2014

'If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue. These individuals have already researched your brand and chosen to make a purchase. Hopefully, they’re fully satisfied with the purchase.

Tips 147

Tips Public Relations Generation Customer Satisfaction 147

Crimson Marketing

DECEMBER 22, 2014

'Wishing you a Happy Holidays and a New Year filled with success and happiness! Video source: Illuminationa/Universal Pictures. Image source: Harrison Greetings. The post Happy Holidays From Crimson Marketing [Video] appeared first on.

Video Marketing 113

Video Marketing Marketing 113

Convince & Convert

DECEMBER 24, 2014

'Get all JayToday episodes at [link]. (watch video to see my rant about this live from Milwaukee). Is social media so important now that we should be teaching it as a mandatory class in high school? I saw an article recently — my mom actually sent it to me, which is pretty fantastic — that in the United Kingdom they are now making it mandatory for all high school students to take a course on cyber security.

Social Media 153

Social Media Media Education Statistics 153

Adobe Experience Cloud Blog

DECEMBER 24, 2014

'Author: Ellen Gomes Marketers have seen a ton of change in 2014, the era of engagement marketing has started to take shape and change how marketers approach buyers. We’re much more cognizant of the changing buyer — who wants to be engaged with relevant, personal messages, wherever they are — and we’ve started to shape our marketing accordingly.

B2B Thought Leadership 105

B2B Thought Leadership Marketo Multi-Channel Thought Leadership 105

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

EMagine B2B Blog

DECEMBER 26, 2014

'It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates. To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search. These statistics all provide insight into the user behavior of searchers, which is crucial for all businesses to understand in order to better reach their target audience online in 2015.

Statistics 87

Statistics SEO Paid Search Agency Search Engine Marketing 87

SugarCRM

DECEMBER 22, 2014

'The post Trials and tribulations of building a co-marketing program appeared first on Salesfusion.

Ad Building 87

Ad Building Marketing 87

Convince & Convert

DECEMBER 23, 2014

'As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. As always, their experiences are as varied as they are rich.

Social Media 149

Social Media Media Marketing & Strategy Gartner 149

Adobe Experience Cloud Blog

DECEMBER 22, 2014

'Author: Mike Stocker What’s small and red and tart and Americans eat 10.8 Billion of each holiday season? That’s right—Cranberries! I want to explore how the Ocean Spray collective, the sellers of a holiday dinner staple—the dark red tube of cranberry goodness (cranberry sauce)—thinks about marketing a holiday-favorite throughout the whole year ( Hint: it *might* have to do with engagement).

Marketo 105

Marketo Thought Leadership Distribution Newsletter 105

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Webinar Metrics

EMagine B2B Blog

DECEMBER 22, 2014

'What would the end of the year be without some resolutions and a wrap-up post? When it comes to social media, things move pretty fast. With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015.

Social Media 85

Social Media Statistics Media Youtube 85

Hinge Marketing

DECEMBER 23, 2014

'As we look back on 2014, we can identify a multitude of changes that have taken place. Some met with joy, but most with a sense of confusion and fear of what is to come. Some subtle trends came into light. But other changes, such as Google’s decision to completely end Google Authorship, were crystal clear. One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing.

CMO 68

CMO SEO Service Mobile Marketing 68

SugarCRM

DECEMBER 23, 2014

'The post A New Year’s Resolution for Every Marketer. appeared first on Salesfusion.

Marketing 85

Marketing 85

Adobe Experience Cloud Blog

DECEMBER 23, 2014

'Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. But another important goal she should think about that doesn’t often get enough attention is educating the marketing team and others within the organization.

Marketing Automation Services 102

Marketing Automation Services Marketing Automation Automation Planning 102

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Social Media

EMagine B2B Blog

DECEMBER 23, 2014

'Remarketing has been around for some time and is quickly becoming the most effective and affordable way to reach back out to interested prospects and turn them into customers. For those who have never heard of this brilliant marketing concept, Google states: “Remarketing lets you show ads to people who have visited your website or used your mobile app before.

B2B Marketing 68

B2B Marketing Campaigns Microsite Landing Pages 68

LEADership

DECEMBER 26, 2014

'Happy Holidays! Since it’s the season of giving, I’m sharing an interesting infographic on how generosity is good for you from happify. I hope it inspires you this holiday season. Did you know that when you give to another person, there is a physiological response: the pleasure and reward centers of your brain light up as if you were the recipient of this good deed. you get a boost of “feel-good” endorphins. oxytocin floods your body, lowering your stress and making yo

Act-On 62

Act-On Customer Surveys Practices Research 62

Hubspot

DECEMBER 23, 2014

'The following is an excerpt from our free resource, An Illustrated Guide to Organizational Structures. If you''d like to download the full resource, click here. Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you''re always looking for something road-worthy -- something that can take you (and your passengers) from point A to point B without a hitch.

Barriers 61

Barriers Fulfillment Work Management Organic Leads 61

Hinge Marketing

DECEMBER 22, 2014

'2014 has been a big year for Hinge. In particular, we launched Professional Services Marketing Today , an evolution of The Professional Services Marketing Blog. This refresh came with a number of changes designed to better meet our audience’s needs, including more frequent content, more industry-specific posts, and more reader interaction. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014.

Service 59

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 59

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Content

Vidyard

DECEMBER 22, 2014

You’ve probably spent a lot of time thinking about what videos you want on your website and where they are going to be placed. When we start to think a little more about which videos our visitors are going to watch, we’ll want to pay more attention to how those videos become available to them. You’re in luck because today I’m going to share with you a really nifty way to allow visitors to your page to choose which video they want to watch.

Demand 50

Demand Video Marketing Display Creativity 50

SnapApp

DECEMBER 23, 2014

Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Here’s our roundup of the best brand quizzes from 2014. . Endicia: 3 Essential Facts About USPS Price Changes.

Cost Per Thousand 48

Cost Per Thousand CPM Best Practices Brand Identity 48

Hubspot

DECEMBER 21, 2014

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. If you''re a designer or work in some creative capacity and are looking for visual inspiration, there are thousands of websites and resources for where you can find creative inspiration online -- design round-ups, listicles, and so on. But what if you''re looking for inspiration applicable to your daily work life?

Advertising Agencies 60

Advertising Agencies SEM Paid Search Agency Ad Agencies 60

Hinge Marketing

DECEMBER 26, 2014

'Visible Experts, professionals who have attained high visibility and a reputation for expertise in their industry niche, bring many benefits to professional services firms that result in attracting clients, growing the firm, and increasing profit. But what are the benefits to your clients? Hinge surveyed 1,028 buyers of professional services as part of a first-ever research study of Visible Experts and their impact on professional services firms.

Linkedin 54

Linkedin Customer Surveys Social Media Twitter 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Standard

DECEMBER 20, 2014

Contrary to popular belief, Facebook, Twitter, and other social media heavyweights aren’t the channels most people use to share content. So-called “dark social channels” (such as email, chat, texts, and forum posts) overwhelm the social media giants three to one when it comes sharing activity. There’s just one problem: All that sharing is impossible to track.

Advertising Channels 45

Advertising Channels Top of Funnel Social Media Facebook 45

SnapApp

DECEMBER 23, 2014

Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Here’s our roundup of the best interactive infographics from 2014. Bizo: B2B Buyer’s Journey. Bizo put together an interactive infographic allowing users to navigate through a B2B buyers' journey.

Best Practices 48

Best Practices Buyer's Journey User-Generated Content Statistics 48

Hubspot

DECEMBER 26, 2014

'There''s nothing quite like tearing off the wrapping paper of a gift to find a beautiful, new piece of technology inside. But, as many of you know, the part after that initial excitement dies down isn''t so fun. You know, the part where instead of hanging out with your family, you''re hunched over on the couch, backing up your old version of the device and transferring all your information over to the new one.

Tools 59

Tools SMS Lock-In Comparison 59