Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. Last week the clever folks at G.1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameles

Advertising Agencies 215

Advertising Agencies Cost Per Click Advertisements Advertising 215

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day. How can you avoid that fate and build an audience more quickly?

RSS 195

RSS Digg Tagging Blogger 195

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Naturally our friends in the business marketing space have been adding such features as well. I got details from two of them last week. - Genoo , which offers a solid demand generation system for a rock-bottom $199/month, has placed a particular focus on capturing

Act-On 166

Act-On Marketing Management Marketing Automation Services Features 166

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. In this particular instance, the numbers were relatively clear-cut. Fortunately, and to the client’s credit, they had firm metrics for each stage through which a raw inquiry ultimately converted to a sale.

Marketing Automation Services 154

Marketing Automation Services Marketing Automation Marketing Management Automation 154

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Webinar Metrics

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Share As I traveled the course of my career, often times in unexpected directions, I have found myself asking the question of why I do what I do.

B2B Marketing 154

B2B Marketing Planning Paid Search Agency Customer Satisfaction 154

Ambal's Amusings

MAY 3, 2010

Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Newt Barett is the President and Chief Content Officer of Content Marketing Strategies , a Division of Voyager Media.

Small Business Marketing 146

Small Business Marketing Allocation Content Marketing Business 146

Tony Zambito

MAY 2, 2010

Image by luc legay via Flickr. I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.  Social communities are ebbing their way into the conscious minds of all buyers in many facets be it consumer or B2B.   I have to admit, I stared at the banner incredulously.  As in – why would I ever want to “follow” the mall?

Buyer Personas 143

Buyer Personas Banners Communities Social Media 143

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Share As I traveled the course of my career, often times in unexpected directions, I have found myself asking the question of why I do what I do.

Planning 146

Planning Paid Search Agency Customer Satisfaction Enterprise Management 146

B2B Marketing Traction

MAY 4, 2010

Tweet. Competitive Analysis. We’ve been taught in business schools and business classes to analyze the competition! What products and services do they have that we do not? What markets do they serve that we do not? How are they positioned? What is their strategy? How do they perform and what is their price point? For a long time I’ve told my B2B clients that if they focus too much on their competition, they will be looking at their business and marketing strategy laterally.

Marketing Strategy 127

Marketing Strategy Marketing & Strategy B2B Marketing B2B 127

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Ambal's Amusings

MAY 6, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

Paper 138

Paper Enterprise Management Buying Cycle Lead Ranking 138

LeadSloth

MAY 5, 2010

Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing.

Inbound Marketing 127

Inbound Marketing Marketing Automation CRM Social Marketing 127

Tony Zambito

MAY 5, 2010

Image by HubSpot via Flickr. The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.  This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries.  Most striking to me is this commentary: “Globalization of markets and new channels of digital engagement are causing senior corporate marketers to seek new internal skills and cap

Social Media 127

Social Media Buyer Personas Media Marketing Automation Services 127

Smashmouth Marketing

MAY 6, 2010

American Association of Inside Sales Professionals has their national Leadership Summit May 11-12 in Minneapolis. The speakers include fantastic cast of sales/marketing leaders, with me doing my part. Topics range from inside sales strategies, increasing performance, compensation models, hiring and managing to Sales 2.0. If it's Inside Sales related, it's a topic.

Twitter 127

Twitter Marketing Strategy Marketing & Strategy Marketing 127

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Ambal's Amusings

MAY 5, 2010

Where are the new marketing investments being made? We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Jon Miller. Blog Modern B2B Marketing Twitter jonmiller2. " Leads from inbound sources convert to revenue much better than leads from traditional sources " Jon Miller's Marketing Prediction for 2010.

Allocation 136

Allocation Brand Identity Branding B2B Thought Leadership 136

Chris Koch

MAY 7, 2010

Sure, sure, I know it’s Apple and Apple is to the ’10s what Sony was to the ’80s. But there must be more to the fact that the iPhone/iTouch are the fastest growing technology launch in history (and the iPad so far is on pace to outdo them both). Now of course you know that the iPhone and iPad are popular because of the way they look. The smooth contours and the shimmering black glass bezels make the devices look more like something out of a Swarovski store than a Best Buy.

Mobile Marketing 123

Mobile Marketing Wikipedia Communities B2B Marketing 123

markempa

MAY 7, 2010

Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. It started with a simple goal: to create a group to discuss and share ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting, social media and more. We didn’t start the group to become the biggest; we just wanted it to be the best.

Lead Generation 120

Lead Generation Linkedin Generation Lead Gen 120

Marketing Insider Group

MAY 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 5, 2010 Subscribe The Objectives for the B2B Marketing Insider blog Share Since I think it is important to set objectives, I am going to lay them out here.

B2B Marketing 119

B2B Marketing Paid Search Agency Planning B2B 119

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

MAY 5, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging. Rule 1: Listen Rule 2: Engage Rule 3: Measure And my favorite quote is “Don’t assume social media is the answer to everything&#.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

ViewPoint

MAY 4, 2010

152

152

Marketing Insider Group

MAY 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 5, 2010 Subscribe The Objectives for the B2B Marketing Insider blog Share Since I think it is important to set objectives, I am going to lay them out here.

B2B Marketing 113

B2B Marketing Paid Search Agency Planning B2B 113

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Convince & Convert

MAY 4, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media’s Internal Impact – An Interview with Phil Simon May 4th, 2010 |Written By: Jay Baer | View Comments Tweet How does social media impact your internal organization?

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Proteus B2B Marketing

MAY 4, 2010

Live Blogging from MarketingProfs B2B Forum. A series of posts covering selected sessions at this year’s conference in Boston. Moderator: Christina “CK&# Kerley, B2B Marketing Specialist, CKb2b Marketing Panelists: Deirdre Walsh, Community & Social Media Manager, National Instruments Mike Travis, President, Equation Research Ron Casalotti, Social Media PR, Bloomberg LP Kirsten Watson, Dir.

Social Media 75

Social Media Media PR Marketing & Strategy 75

Industrial Marketing Today

MAY 5, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page.

Sales Cycle 71

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 71

Adobe Experience Cloud Blog

MAY 7, 2010

Image compliments of [link]. At the end of the MarketingProfs B2B Marketing Forum, a session was held to discuss ideas generated during the event. Since the session, our team has been thinking about how to implement many of these great ideas. . Here are the first few we are working on: You need an editorial calendar for your content creation. Action: This type of calendar ensures you have the right content at the right time.

B2B Marketing 68

B2B Marketing B2B Landing Pages Marketo 68

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ViewPoint

MAY 7, 2010

B to B 131

B to B Top of Funnel 131

Proteus B2B Marketing

MAY 4, 2010

Live Blogging from MarketingProfs B2B Forum. A series of posts covering selected sessions at this year’s conference in Boston. Speakers: Lee Odden, CEO, TopRank Online Marketing Jiyan Wei, Product Manager, Vocus, PRWeb.com At the start of the presentation, Lee cited several stats: 60% of marketers plan to take money away from traditional marketing and spend it on interactive instead, and [.].

Practices 72

Practices SEO Stats Best Practices 72

Industrial Marketing Today

MAY 7, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation by Achinta Mitra on May 7, 2010 in B2B Lead Generation , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies For as long as I can remember, B2B marketers have considered lead generation as their primary focus.

Lead Generation 64

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 64