Customer Experience Matrix
MARCH 16, 2016
Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information.
Avitage
MARCH 12, 2016
When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed. It is for people in marketing and sales who must collaborate to get these strategic assets right. (See Content is a Strategic Imperative for B2B Selling Organizations) The linked articles below are integral to a complete understanding of how to develop, document and execute an effec
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Onalytica B2B
MARCH 16, 2016
Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions.
Marketing Insider Group
MARCH 15, 2016
It’s time to team up to produce greater results. Co-marketing is a highly underutilized marketing technique for most companies. Why? Because teams don’t truly understand the value of working with one another. “Co-marketing helps brands build a new audience, and get a new type of content in front of their audience,” says Amanda Sibley, Campaigns […].
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KoMarketing Associates
MARCH 15, 2016
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Point
MARCH 15, 2016
An interesting question popped up in my LinkedIn feed this week: “Does anyone remember all those times we used ABM before it was called ABM?”. The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g.
Marketing Insider Group
MARCH 16, 2016
22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. A ComScore study found that 10% of US consumers are already using ad blocking. Worldwide, there are approximately 200 million monthly active users of ad blockers. Consumers are going out of their way to avoid the content they […]. The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group.
Ambal's Amusings
MARCH 15, 2016
I’ll say it. I hate shopping. Any kind of shopping. Over the years, Daddy or Kumar have been the ones to do all our grocery shopping. If I do have to go shopping, here is what I do. I make a list. And, dash from the parking lot to the store and thru the aisles. … Continue reading Mad Rush through the Grocery Store Aisles. Related posts: Random Acts of Kindness.
Biznology
MARCH 15, 2016
Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship. Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. Like their kissing cousins–ladies men–these folks go from person to person, collecting digits.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Kaon
MARCH 15, 2016
When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve. They only had one full-scale demo built out to take to shows. A. J. Ramsey, Global IBM Partner Marketing Manager for Cisco, described the demo unit as a “beast of a box” that was expensive and difficult to ship around.
Marketing Insider Group
MARCH 12, 2016
Imagine you order a hot chocolate at the local coffee shop and get it into a white cup. We bet you don’t know what will happen next. But we do know. Most likely, you won’t enjoy the drink – and not because the bad service, high price or poor taste but rather due to an […]. The post Marketing and Branding: the Psychology of Color appeared first on Marketing Insider Group.
Cintell
MARCH 14, 2016
Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. We’ve grown to understand the buyer beyond their job title which allows us to focus instead on the personality, motivations, authority, responsibilities, priorities and other attributes that comprise buyer personas.
Biznology
MARCH 16, 2016
Apple has clearly been a worldwide leader in innovation. Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven themselves, thanks mainly to the brilliance of Steve Jobs. But now Tim Cook is broadening the Apple brand to also “make a significant contribution to culture,” and “enable customers to engage the world in more meaningful ways.”.
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Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.
Avitage
MARCH 16, 2016
In the B2B selling world there is near universal appreciation for the value of sales coaching. Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. The constraints are equally clear.
Marketing Insider Group
MARCH 17, 2016
Have you ever heard of a social media manager who has a lot of time on their hands? Probably not, because that’s one of the most important, yet scarce resources for them. If you’re one of those social media managers whose list of things-to-do just doesn’t seem to end, here’s some consolation – you’re not […]. The post 8 Chrome Extension that Simplify Social Media Marketing appeared first on Marketing Insider Group.
Convince & Convert
MARCH 18, 2016
Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign?
Lattice
MARCH 16, 2016
There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success. Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities.
Speaker: Mason Cosby - Director of Growth at Gravity Global
In the world of marketing, content is king. Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. As a result, they don't see proper account engagement. Adding an Account-Based approach makes it even more difficult to get the content right. If you're trying to implement an ABM strategy but your accounts aren't engaging, this workshop is for you.
Avitage
MARCH 15, 2016
We had just completed ten intense weeks creating a business level content strategy for a client. This kind of work produces many work products. Two relate to this story. We carefully defined the client’s marketing and sales use case requirements. And for actionable next steps, a carefully considered and prioritized list of content that was required to support those use cases was also developed.
Marketing Insider Group
MARCH 18, 2016
As content is expected to increase 600% by 2020, content developers and marketers are forced to use everything in their arsenal, including the power of the headline, to draw more eyeballs to their content. After all, as the father of advertising, David Ogilvy, once said, “On the average, five times as many people read the […]. The post To Clickbait or Not to Clickbait: What You Need to Know About Headlines and Clickbaits appeared first on Marketing Insider Group.
Convince & Convert
MARCH 16, 2016
Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. The Mad Men-esque figure was once called “ the most sought-after wizard in today’s advertising industry.” Despite that, companies today still scorn his advice (often to their
ANNUITAS
MARCH 15, 2016
“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. I used to believe that Marketers were the most enthusiastic group in an organization about what we do for a living. However, after attending the Rainmaker event last week in Atlanta, I can say now with complete conviction that Marketers have stiff competition with the members of today’s Sales Development teams.
Biznology
MARCH 18, 2016
Like most writers, I have an intense love/hate relationship with the blank page. It can be both a source of incredible frustration and a fount of exhilarating hope. Its emptiness – the long scroll of white below my blinking cursor – is a vexing obstacle. Yet, I know that once I fill the space, the job becomes instantly easier. That’s why I devise all kinds of tricks to fill the space, even with junk text.
Marketing Insider Group
MARCH 15, 2016
Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive, and often it’s both. However, this time and monetary investment could yield […].
Convince & Convert
MARCH 15, 2016
My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… podcasting.
Adobe Experience Cloud Blog
MARCH 17, 2016
Author: Phillip Chen For marketers at growing companies who are ready to make the leap from a small marketing group to a larger-scale function, making their programs larger and more effective is almost always on their minds. But how do you grow with your programs so that you don’t get left in the dust? I started at Marketo when our marketing team was relatively small, and since then we have more than doubled.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
SugarCRM
MARCH 15, 2016
Today, there’s no excuse for flying blind — everything your marketing team does should be intelligent. Every decision you make should be informed by data and the results of every action you take should be bookmarked for future reference. After all, what’s the value of having access to so much data if we’re not going to use that insight to improve for the future?
Marketing Insider Group
MARCH 14, 2016
A huge pain felt by many content marketers is a blog feeling like a kitchen sink catch-all. Content seems impossible to find, there’s no rhyme or reason to how things are structured, you’re adding new tags and topics for every post and constantly trying to organize content in a way that makes sense. And with all of […]. The post Giving Order To Chaos: How to Organize Your Content Marketing appeared first on Marketing Insider Group.
Convince & Convert
MARCH 18, 2016
Whether you love ( ) them or hate ( ) them, chances are that you have seen an emoji or two in your day. Maybe you’ve used a few of your own today. In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. The Birth of Emoji . Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system.
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