Sat.Dec 08, 2012 - Fri.Dec 14, 2012

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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The Social Business Shift [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this What’s a  social business  all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. It’s not meant to be exhaustive.

10 of the Best B2B Internet Marketing Infographics of 2012

KoMarketing Associates

This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Do you have a favorite that we’ve missed? We would love to hear more via comments below. Hope you enjoy! Is SEO Dead? Is SEO Dead?

The results are in: An experiment in social influence

grow - Practical Marketing Solutions

As many of you know, I recently asked fans of {grow} to support a charitable cause through a post entitled “ The kid who wanted a door for Christmas.” ” I’d like to examine the results of this appeal as an example of “social influence” in action. What happens when a blogger asks his audience to do something beyond clicking a “like button?” It doesn’t happen.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Are Manufacturers Turning a Deaf Ear to Content Marketing?

Industrial Marketing Today

Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

5 Stats You Need to Know About Online Video Marketing [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. , the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below. But it’s not just that video is big right now – it’s that it’s getting bigger.

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Big Data For Marketing: I Want My Real-Time Dashboard

B2B Marketing Insider

“Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. Second, we need the foresight to look at new technologies and tools to access it. Is this possible? Strategy

Sued for a Retweet: Being Snarky Might be Libelous

grow - Practical Marketing Solutions

By Kerry Gorgone, {grow} Contributing Columnist. Can an innocent re-tweet get you into legal trouble? Absolutely, as thousands of Twitter users recently discovered. Defamation laws in the U.K. Twitter users quickly began speculating that McAlpine was the subject of the piece, and he’s begun threatening those who shared the story with a libel lawsuit. How did this happen? Twitter and defamation.

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. What then is the ideal mix between net new lead generation and the cultivation of existing leads? In short: no.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what?   How do you promote it? Your ultimate goals with white papers are typically the following: .  . Generate new leads. Nurture existing leads. Establish thought leadership.  . Here we go: Website. Video.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Google+ Communities: Good for Users, Marketers, and Google

Synecore

If Google could be personified as a politician, it’d be a really good one. Always looking to redefine long-held paradigms, the tech powerhouse may have just created the first win-win-win situation in recent memory with its new Communities feature on Google+. Let me explain. USERS: THANKS FOR THE EXPERIENCE. Gather Together.” No, I'm not about to launch into prayer. He was quickly sold.

Can’t miss social media books for your Christmas list

grow - Practical Marketing Solutions

There are SO MANY books out there on social media. Too many, to be honest. And most of them cross my desk.  So to cut through the clutter and help your holiday shopping, I’m providing a succinct view of a few notable new books by highlighting: Why the book was written. The best and worst things about the book. have suggested new international regulations through the U.N. By Lee Odden. By C.C.

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Vulnerability is essential to your social media marketing success

Biznology

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. Until then, I am stiff and awkward. So, don’t worry. Recently, Adam Curry and John C. As P.T.

Social Business And The Next Generation

B2B Marketing Insider

The social revolution has officially arrived at most corporate headquarters. Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. These practices, however, are  de rigueur  in the age of social media. If you want to stay competitive, you have to become a true  Social Business.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Gamification: How Siemens got 23,000 engineers to learn about its brand

B2B Lead Generation Blog

Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. And it’s filling the sales pipeline in the process. In March of 2011, the Siemens team launched Plantville. This online game simulates the experience of being a plant manager. Players are challenged to maintain operation of their plant while improving productivity, efficiency and facility health. Since that time, 23,000 engineering professionals have spent approximately 14 minutes with the game every time they visit the site. That means at almost any time of the day someone somewhere is playing Plantville.

A Guide to Integrated Digital Marketing [INFOGRAPHIC]

Synecore

Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consmers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is both integrated and digital. Follow @jaceyleigh Follow @SyneCoreTech

Context Marketing in Context: Beyond Inbound and Content

Conversionation

Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. Unfortunately, we often forget that the essence never changes: it’s about goals, customers, touchpoints and context. So, yes you read the title right: this one is about context marketing in context. Great. 

Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

In B2B marketing organizations, content marketing aims to help buyers buy. Right? Content marketing provides the information buyers need to determine the type of solution they need, develop internal support for a change, create a short list of providers and address objections , all while positioning your company as a trusted resource. Wow, that sounds amazing.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

8 Reasons To Love Procurement

Buyer Insights

I love sales. But, to be honest if I was starting my career over I would be very tempted to go to other side and become a supply management professional. That says a lot about the present and the future of the procurement and supply management industry. I was invited back to my old Alma [.]. Featured Selling To Procurement Top 10 Professional Buying Strategic Procurement Supply Chain Management

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Support | Log In or. About. Features. Templates. Landing Page Examples. Partners. Pricing. Contact Us 1-888-515-9161. The Unbounce Blog. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Subscribe to the Unbounce Conversion Newsletter. -->. Tweet.

Which Industries Lead in Marketing Effectiveness? [CHART]

It's All About Revenue

by Tom Hardy | Tweet this Those of us who enjoy a bottle of wine or who have a few gray hairs know that things get better with time.  The key to personal or professional growth is learning from your experiences and improving each time around.  However, marketers in manufacturing increased Lead Efficiency by approximately 3 times in the same period.  Which Industries Lead in Marketing Effectiveness?

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common). Both directly or indirectly, email continues to be an important vehicle for B2B publishers. Have serial non-responders been removed?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

11 Simple (But Critical) Tips for Creating Better Landing Pages

Hubspot

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. But converting visitors into leads, even with landing pages, is much easier said than done.

The Contentious State of B2B Content Marketing [Infographic]

Modern B2B Marketing

by Jason Miller Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. B2B Marketing Infographic

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What Marketers Need to Deliver the Right Product, Right Place & Right Time

It's All About Revenue

by Sylvia Jensen | Tweet this Back in school we thought we learned everything about marketing. It doesn’t take long in the real world to learn that even the 4 P’s could use some updating. But one thing hasn’t changed. It’s still about the right product, the right place and the right time. Right Product. Right Place. You need to know how customers prefer to be reached.

10 Steps to Create A Content Marketing Blueprint For Small Business

Blue Focus Marketing

By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing plan for your brand in order to seize opportunities in the current economic climate? Enter the Content Marketing Blueprint. Start with your brand value proposition.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

The Ultimate List of 2012 Email Marketing Stats

Hubspot

Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. But while email is here to stay, it is also rapidly evolving.

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Is Your Website Mobile-Friendly?

Biznology

Image via CrunchBase. For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up.  Now more than ever, people are using their mobile devices to not only make phone calls and send text messages, but to access information on the Internet. According Easily-accessible search bar.

8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

Pin It How will you showcase your professional brand using the new LinkedIn profile? Considering that LinkedIn profiles are the most viewed pages on LinkedIn, and your profile page really is every professional’s starting place to claim and create their own professional brand, the new user interface for LinkedIn profiles should be viewed as the most significant update to LinkedIn in 2012.

LinkedIn Video: How to Use Endorsements and Manage Skills

B2B Marketing Traction

I’ve had many questions on how to use LinkedIn endorsements. Watch this video to learn how endorsements and skills work on your LinkedIn profile! You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features. LinkedIn marketing

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. And nearly 51% of the U.S. won’t return.

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Integrated Digital Marketing: A Six-Step Approach - #MarketingTechMin

Synecore

What are the six components of a successful integrated digital marketing strategy? Chris and Spencer clarify each step of the IDM process, and point out how businesses can use this unique approach to seamlessly connect with new prospects and existing customers. Be sure to tune in every Friday for more discussion of the latest trends in the Marketing Technology Industry. Follow @SyneCoreTech

How to Launch a B2B Social Media Marketing Campaign

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who adopt social media marketing are able to reach current and prospective customers more efficiently, and track the effectiveness of their marketing dollars. Business-to-business (B2B) companies are increasingly aware of the benefits that can be gained from engaging in social media. What is Social Media Marketing?

How to Be Seen Online

Webbiquity

A famous Monty Python skit “educates” viewers on how not to be seen. While wonderful classic British humor, it’s the opposite of a productive online strategy. Your content needs to be relevant of course, and merely being visible doesn’t guarantee you the business, but it is the essential first step.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Talk About Pricing Without Scaring People Off

Hubspot

Politics. Religion. Now that I’ve gotten those out of the way, let’s talk about another topic rarely broached at the marketing dinner table. Pricing. know, I know. It’s scary. You’d rather talk about your products or services, how you can help potential customers, or frankly, anything else in the world. Many marketers leave it to Sales to handle, preferring to be the "good cop" in the relationship.

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