There are SO MANY books out there on social media. Too many, to be honest. And most of them cross my desk. So to cut through the clutter and help your holiday shopping, I’m providing a succinct view of a few notable new books by highlighting: Why the book was written. The best and worst things about the book. Zappos alert. If you are as sick of hearing about Zappos social media case studies as I am, you will appreciate this feature. have suggested new international regulations through the U.N. Short of that, you’ll have to rely on my alerts. By Lee Odden. Why was this book written? MORE >>

It’s December, which means it’s time to speculate about what the forthcoming year will bring in the world of marketing, social media and demand generation. For us this is more than just a fun-filled. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. B2B marketing B2B Sales Future trends 2013 b2b c2a call to action content management systems crm retargeting Demand Generation demand waterfall model email retargeting predictions search retargeting seo retargeting siriusdecisions site retargeting social media surround marketing tableau software MORE >>

by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below. It’s no secret that online video has become one of the hottest trends in content marketing. But it’s not just that video is big right now – it’s that it’s getting bigger. Want more proof? Here are five statistics to know about online video marketing: #1. MORE >>

Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies B2B Content marketing Industrial Marketing MORE >>

By Kerry Gorgone, {grow} Contributing Columnist. Can an innocent re-tweet get you into legal trouble? Absolutely, as thousands of Twitter users recently discovered. Defamation laws in the U.K. are stricter than in the United States (although reform is currently underway ) and Lord Alistair McAlpine intends to wield those laws against 10,000+ people who spread a false BBC story alleging that an unidentified Tory was a child molester.  Twitter users quickly began speculating that McAlpine was the subject of the piece, and he’s begun threatening those who shared the story with a libel lawsuit. MORE >>