Brightedge

MAY 22, 2019

Over the past few years, videos have quickly risen in popularity across the digital ecosystem. By the end of 2019, video is expected to account for 80% of consumer internet traffic. Videos not only appear on video hosting platforms like YouTube–which is so large that is the second largest search engine in the world–but also […]. The post Creating Your Video Strategy: Putting the power of video in marketing to work appeared first on BrightEdge SEO Blog.

Video Marketing 61

Video Marketing Marketing Strategy Marketing & Strategy Youtube 61

Marketing Insider Group

MAY 22, 2019

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]. The post 5 Ways to Improve the ROI of Your Content Marketing appeared first on Marketing Insider Group.

ROI 278

ROI Content Marketing Content Marketing 278

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Does it still have the potential to convert subscribers to customers? Photo by Miguel Á. Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sale

Copywriting 151

Copywriting Tips Template Content 151

Zoominfo

MAY 20, 2019

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. And then there are the meetings where to put it simply, nothing gets done.

Efficiency 221

Efficiency Business Zoominfo Distribution 221

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Paid Search Agency

Vision Edge Marketing

MAY 23, 2019

Back in the early days of Marketing accountability, when we were first asked – primarily by people in Finance – to be accountable, those of us in the profession reached for our ever-present, easily within-reach Merriam-Webster Dictionary and looked up the word accountability, finding the definition as “to account for.” Ah ha, we surmised, “they” want to know how much we are spending, as well as where, and on what.

Work Management 172

Work Management CMO Analysis Marketing 172

SendX

MAY 24, 2019

Mailchimp made a major move last week, they announced that they are transitioning from an email marketing software to an all-in-one marketing platform. The news in itself was not very surprising considering they have been adding these all-in-one marketing features for the last few years. So, this pivot was in the works for some time now. But, the real surprise came in a few days back when Mailchimp communicated to its users about the changes to the Terms of Service and what these changes could r

Pricing 276

Pricing Price Planning Paid Search Agency 276

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more!

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

KoMarketing Associates

MAY 21, 2019

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Marketing Insider Group

MAY 21, 2019

It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance. Improving employee engagement should be a key aim for […]. The post Why Employee Engagement Matters To Marketers appeared first on Marketing Insider Group.

Paid Search Agency 247

Paid Search Agency Marketing Best Practices Companies 247

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Biznology

MAY 20, 2019

We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon to be taken for granted. I remember when I started talking about social media after I co-founded the social media platform Ourmedia in 2005. Almost nobody had heard of the term back then.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Zoominfo

MAY 23, 2019

There’s no way around it, companies that have access to data and the means to analyze said data are often among the most successful. In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Contently

MAY 20, 2019

Warning: This post contains all the Game of Thrones spoilers. Seriously, turn away if you haven’t yet watched the season finale. You good? Great. I was ready for anything during the season finale of Game of Thrones last night. Jon and Daenerys riding off into the sunset to open a bed and breakfast in Narth. Cersei popping out of the rubble to challenge Dany to a scowl-off.

Content Marketing 138

Content Marketing Content Rules Marketing 138

Marketing Insider Group

MAY 21, 2019

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. But even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top […]. The post How to Select the Right Lead Generation Company appeared first on Marketing Insider Group.

Lead Generation 238

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 238

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

MAY 22, 2019

Biznology is pleased to be the official media partner of GaggleAMP’s employee advocacy conference, AMPlify, which will take place in Boston on June 11-12. Following is a sponsored article from the good folks at GaggleAMP on the advantages of employee advocacy. Read on and at the end you’ll get a code to to receive a 50% discount to attend the conference.

Business 132

Business Conference Advertising Agencies Social Media 132

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Today, there’s another place your company can go to reach the masses.

Social Media 134

Social Media Advertisements Advertising Media 134

ATAK Interactive

MAY 23, 2019

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! If you take a step back and put yourself in the consumers’ shoes, you’ll find that it’s starting to take a toll on their level of trust with some of th

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Marketing Insider Group

MAY 23, 2019

In this post, I’m going to share seven tips to help you improve lead routing for more sales. Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? If not, you could be losing sales, and marketing ROI not know it. Let me explain. LeadData’s new report, The State of Lead […]. The post How to Improve Marketing Qualified Lead Routing Results appeared first on Marketing Insider Group.

Marketing Qualified Leads 216

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 216

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

MAY 23, 2019

Last May, large corporations around the world shuddered as the European Union enacted the General Data Protection Regulation (GDPR). Companies around the world debated what it meant and even whom it applied to. One year later, what do we know? Those regulators were serious. Regulators have conducted many investigations, leading to rampant speculation about when the first fines will be imposed.

Privacy 106

Privacy Act-On Tagging Advertising Agencies 106

Webbiquity

MAY 21, 2019

Pricing 229

Pricing Price Tools Brand Identity 229

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. For many, the ultimate goal is to help increase/improve opportunity engagement throughout their funnels or pipelines.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy B2B Marketing 114

Marketing Insider Group

MAY 20, 2019

Whether you’re a growing brand or one that’s established and at the forefront – brand trust will always be top of mind. 62 percent of communicators state their top goal for thought leadership is establishing trust, followed by becoming an influencer (22 percent), establishing authority (ten percent) and finally disrupting their industry (six percent).* This […].

Thought Leadership 181

Thought Leadership Trust Marketing Brand Identity Branding 181

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Biznology

MAY 21, 2019

If a moat is an uncrossable chasm, then data may not be a moat. No amount of data can make it impossible for the competition to catch up. But it could be an inconvenience to the competition who is trying to climb your walls. The struggle is that there is very little data a company can capture that other companies can’t capture. Everyone has access to third party data, but maybe first party data can slow the enemy down a bit.

Business 99

Business Customer Satisfaction Differentiation Custom Publishing 99

Spiralytics

MAY 22, 2019

Much of today's market is expanding rapidly onto mobile platforms. It's no surprise that close attention to mobile traffic is now more important than ever for a successful enterprise. In order to maximize profits and exposure, you must keep an eye on both your desktop and mobile metrics. Optimizing your user experience is crucial, and this process can be very complex since design can be quite different between the two.

Traffic 110

Traffic Mobile Marketing Paid Search Agency Order 110

readwrite

MAY 23, 2019

Marketing strategies are continuously changing due to increasing technological advancement. Technology is responsible for raising the exceptions of people all around the globe. With an increase in innovations, it’s pretty obvious that customers are expecting more and companies are doing everything to can to remain in their good list. Consequently, competition between companies seems to […].

eCommerce 112

eCommerce Marketing & Strategy Paid Search Agency Marketing 112

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest usership remains strong as its audiences frequently turn to the platform for social activities that require more attention and focus, such as learning things through how-to posts or p

Statistics 111

Statistics Planning Paid Search Agency Stats 111

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

Content Marketing Institute

MAY 22, 2019

Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question. Continue reading → The post Will the Real ROI In Content Please Stand Up appeared first on Content Marketing Institute.

ROI 111

ROI Content Content Marketing Paid Search Agency 111

Liveintent

MAY 22, 2019

This week, we explain why Facebook advertising costs are going up and why that has a lot of retailers feeling pretty down. . It’s not a secret that Facebook and Instagram have become a necessity for any retailer looking to grow its business, right alongside Search and clever subway ads. But more and more we see reports of a growing discontent amongst retailers in regards to the steady rising cost of advertising across the Facebook platform.

Facebook 107

Facebook Advertisements Advertising Cost 107

readwrite

MAY 20, 2019

SEO is historically associated with keywords, and getting them right is at the heart of promoting your website. But how do you know what your company’s keywords are, and how are you supposed to use them? In the past, keyword stuffing was the most important SEO strategy – as long as you got those identifying […]. The post The Language Of SEO: Identifying And Implementing Central Keywords appeared first on ReadWrite.

Keywords 111

Keywords SEO Promotion Marketing Websites 111