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CUSTOMER EXPERIENCE MATRIX JANUARY 29, 2009 SQLStream Simplifies Event Stream Processing I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. These queries can include on-the-fly calculations such as moving averages, as well as scans for patterns like a sequence of failed log-in attempts. Typical applications include security monitoring, fraud detection, and general business activity monitoring. Marketers can use the queries to identify new leads and select cross-sell and upsell offers. Other vendors in this space apparently use more proprietary approaches. | WEBMARKETCENTRAL JANUARY 30, 2009  Best of 2008: Search Engine Marketing Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What should you look for when hiring a paid search agency? Which metrics are most important for measuring PPC success? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? | DIGITAL BODY LANGUAGE JANUARY 25, 2009  Twitter, Chris Brogan, and Black Swans Chris Brogan asked an interesting question the other day on Twitter, and it got me thinking. He asked "Why do you try to acquire followers? Meaning vs just building relationships?" It's a great question because we've all seen people on Twitter aggressively trying to acquire new followers. Past about 500, it's virtually impossible to have a meaningful relationship. reduction in the number of users. | MODERN B2B MARKETING JANUARY 25, 2009 Demand Generation Trends for 2009 Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic. He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. found the opportunity to answer his questions inspiring, and hope you'll find some insights from my answers as well. Here are just a few excerpts: 1. Enjoy! | | | | | | | |
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SMASHMOUTH MARKETING | SATURDAY, JANUARY 24, 2009 My Fresh Morning Glass of Carbon Dioxide
I just had a wonderfully natural apple muffin, washed it down with a half a pound of carbon dioxide, that tangy Tropicana orange juice. At least that's what Pepsico said the carbon impact was in an article in today's NY Times. The company might be trying to preempt criticism The company released a chart showing the different contributions. Production being the leading contributor, 60% with fertalizers and other energy consumption (heating plants in winter months). Distribution followed with another 22%. There is discussion of a "Carbon Label" similar to the nutrition label. MORE >> -
LOOPFUSE | WEDNESDAY, JANUARY 28, 2009 Blocking registration spam – a better alternative to CAPTCHA.
The Mouth of the Funnel blog is brought to you by LoopFuse - the leader in on-demand Sales and Marketing Automation MORE >> -
DIGITAL BODY LANGUAGE | FRIDAY, JANUARY 30, 2009  Trucks and Conveyer Belts; Lead Management in a Manufacturing Metaphor
(David Armano wrote an inspiring post last week challenging us to "Think Visually" - [link]. He makes a great point, so I exhausted my very limited artistic talents to come up with visuals for this week's post. Hope they make the point clearer) One of the things that I often discuss with B2B marketing clients is the details of the process for handing leads from marketing to sales and then bringing them back again if sales is not interested. The most common handoff I see is the Excel spreadsheet of leads. This terrifies me. It functions, sort of, but will not give you a strong business. MORE >> -
MODERN B2B MARKETING | TUESDAY, JANUARY 27, 2009 Marketo's Secret Sauce for Demand Generation
You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Now, I'm not writing this to promote Marketo, but I think our results are proof that we’re doing something right with our own demand generation and lead management processes. Here’s an outline of the topics I covered: Marketo's demand generation funnel. MORE >> -
THE EFFECTIVE MARKETER | SUNDAY, JANUARY 25, 2009  effective marketer principle 7: run productive meetings
meetings are a necessity of today's work environment. and are also good source of humoristic material (see dilbert cartoons) for the fact that they are often badly run and take way too much time. if you have ever asked yourself the MORE >>
- Blocking registration spam - a better alternative to CAPTCHA LOOPFUSE | WEDNESDAY, JANUARY 28, 2009
- The Four Dimensions of Personalization DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 28, 2009
- Does the Younger Generation Listen to Green Issues? SMASHMOUTH MARKETING | MONDAY, JANUARY 26, 2009
- What Data Crunchers Did for Obama CLIFF ALLEN ON MARKETING | SATURDAY, JANUARY 24, 2009
- Book Review - Website Optimization - Follow Up WEBMARKETCENTRAL | THURSDAY, JANUARY 29, 2009
- Using Social Media: Part 5 – Blogger Relations PR MEETS MARKETING | WEDNESDAY, JANUARY 28, 2009
- Sincere Marketing – a podcast with Romi Mahajan BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 28, 2009
- Learn how to create content that improves your lead gen conversions B2B LEAD GENERATION BLOG | MONDAY, JANUARY 26, 2009
- What's Next for B2B Social Media? FYIndOut Now WEBMARKETCENTRAL | WEDNESDAY, JANUARY 28, 2009
- Using Social Media: Part 4 - Linking Strategies PR MEETS MARKETING | SUNDAY, JANUARY 25, 2009
- Positioning your Personal Brand BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JANUARY 26, 2009
- What Data Crunchers Did for Obama CLIFF ALLEN ON MARKETING | SATURDAY, JANUARY 24, 2009
- Best of 2008 - SEO Tools, Part 1 WEBMARKETCENTRAL | MONDAY, JANUARY 26, 2009
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