ViewPoint
NOVEMBER 8, 2017
There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results.
Marketing Insider Group
NOVEMBER 10, 2017
For the 148th episode of The Marketing Book Podcast, I interviewed David C. Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. At the heart of this brilliantly-written manifesto is the concept that expertise flows from focus, which flows from positioning. And the more deep and narrow your […].
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Convince & Convert
NOVEMBER 6, 2017
Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities.
InsightSquared
NOVEMBER 10, 2017
Guest post by Adam Honig is the co-founder and CEO of Spiro Technologies. If you work in sales operations, it may seem like the sales reps at your company don’t always see the value you are adding to their daily lives. It sometimes feels like the only thing you have in common is both of your job titles beginning with the word “sales”. Instead of ignoring the divide, see it from the sales side and try to articulate, in their language, your value add.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Adobe Experience Cloud Blog
NOVEMBER 10, 2017
Until 1991, being lost in a multilevel mall parking garage might have struck you as more frustrating than funny. But Seinfeld took that universal and unpleasant experience and made us laugh about it. Everyone has searched unsuccessfully for his or her car; everyone has had to smile while complimenting an ugly baby. Seinfeld simply showed viewers that these mundane moments could be (and are) profoundly hilarious.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
NOVEMBER 9, 2017
Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. The results revealed that 66 percent of respondents are already deploying ABM.
Vision Edge Marketing
NOVEMBER 7, 2017
Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. This particular study found that “76% of marketers are lacking the confidence to measure the success of their content programs.” Despite this statistic, every CMO we’ve worked with admits how important it is to be able to select the right metrics and to measure and report on Marketing’s value and contribution.
Onalytica B2B
NOVEMBER 7, 2017
Sam Hurley – Managing Director OPTIM-EYEZ. Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. Location: Leicestershire, UK. Bio: Sam Hurley is a lateral-thinking, people-focused digital marketer — holding solid experience in both agency and client-side settings. He now runs his own global personal branding and influencer marketing business: OPTIM-EYEZ.
Marketing Insider Group
NOVEMBER 7, 2017
For most marketers, influencer marketing is well worth the investment. Research from 2016 revealed that this marketing tactic can generate 11 times the ROI of traditional digital marketing. Collaborating with a thought leader, mover or shaker within your brand’s niche can be a lucrative piece of your overall strategy. That’s already well known. But, with so many […].
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ViewPoint
NOVEMBER 7, 2017
PointClear’s Kimmy Netterville has been nominated as one of the 40 Most Inspired Leaders in Sales Lead Management. The Sales Lead Management Association announced today that nominations are now closed, and voting is open until Dec. 6, 2017. The list of winners will be posted on Dec. 15, 2017. Many of PointClear’s clients over the past 11 years have directly benefitted from Kimmy’s abilities managing B2B lead generation, lead qualification and lead nurturing programs.
Biznology
NOVEMBER 6, 2017
Lesson for leaders. We are invisibly surrounded by the world’s best tech. Adding remote control makes it accessible. Then active resources can switch users to what they need in each task. Active knowledge will show them how to use it well. This adds another way to make this a digital Earth where everyone can succeed at the world’s highest levels.
DiscoverOrg
NOVEMBER 6, 2017
If prospects don’t fit your Ideal Customer Profile, they shouldn’t become leads. You already know this. But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. If you’re having trouble converting leads – or getting leads at all – here’s your simple, three-step process to keep your eye on the ball.
Marketing Insider Group
NOVEMBER 9, 2017
How many marketing articles have you seen around the idea that “content is king?” You’ve probably seen dozens of them, all following the same basic structure, sharing the same statistics, and basically saying the same thing over and over. Hundreds of these articles exist on hundreds of different marketing sites. Coming up with new ideas […]. The post How to Come Up With Content Ideas Nobody Else Has Written About appeared first on Marketing Insider Group.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Influitive
NOVEMBER 9, 2017
In August of 1991, two important events altered the technology field forever: The world wide web blinked into public existence. Geoffrey Moore published Crossing the Chasm—which would become the “the bible for entrepreneurial marketing” for the next 26 years. In Crossing the Chasm, Geoffrey outlined the ways disruptive technology companies could make the treacherous leap.
KoMarketing Associates
NOVEMBER 7, 2017
We’re fortunate enough to have built strong relationships with many of our clients. One of the benefits in building better relationships is the opportunity to receive more candid feedback when program strategies and tactics don’t go as expected. This type of feedback was recently received when a deliverable failed to meet our client’s expectations.
InsightSquared
NOVEMBER 6, 2017
Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. Have you ever heard the comment, “Why can’t we just train the sales team?” after you were just asked to create a new workflow? I hear it in my day-to-day work and sometimes it can be an acceptable solution. But, all too often it’s touted as the end-all be-all solution when the problem isn’t a lack of training, it’s confusing processes, or there is a lack of management.
Marketing Insider Group
NOVEMBER 6, 2017
I remember fifteen years ago opening up a store online was a big deal. It was insanely complicated, promotion was non-existent and unless you were on a platform like eBay you probably weren’t going to get that far. Today we see a very different landscape. Online businesses are just a standard part of selling a […]. The post 12 Awesome Directories For Promoting Your Online Business appeared first on Marketing Insider Group.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Customer Experience Matrix
NOVEMBER 9, 2017
Salesforce this week announced “myEinstein” self-service artificial intelligence features to let non-technical users build predictive models and chatbots. My immediate reaction was that's a bad idea: top-of-the-head objections include duplicated effort, wasted time, and the potential for really bad results. I'm sure I could find other concerns if I thought about it, but today’s world brings a constant stream of new things to worry about, so I didn’t bother.
KoMarketing Associates
NOVEMBER 9, 2017
Marketers are investing more in content creation, but research suggests that they do not always use sophisticated methods to measure the impact of their efforts. The “2017 Content Insights from Tech Marketing Execs” report from 10Fold and Dimensional Research discovered that 32 percent of marketers are releasing content daily or hourly. However, 56 percent are still relying on customer feedback to assess the success of their initiatives.
Biznology
NOVEMBER 9, 2017
The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack.
Marketing Insider Group
NOVEMBER 8, 2017
As the world of ecommerce continues to get more and more competitive, companies are finding it increasingly difficult to differentiate from competitors, connect with their target audience, and convince people to actually buy from them. Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem to struggle to […].
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Customer Experience Matrix
NOVEMBER 6, 2017
I wrote a couple weeks ag o about the importance of attribution as a guide for artificial intelligence-driven marketing. One implication was I should pay more attention to attribution systems. Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. TrenDemon Let’s start with TrenDemon.
KoMarketing Associates
NOVEMBER 8, 2017
Executive marketers are already seeing the benefits of utilizing analytics, and new research shows that CMOs intend to invest more in data in the coming years. The executive summary of the “CMO Survey 2017” from Deloitte, Duke Fuqua School of Business and American Marketing Association reports that within the next three years, marketers intend to spend 376 percent more on analytics to improve customer experience.
Direct Response Coach
NOVEMBER 8, 2017
For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along. From the baby boomers (my team) to the x and y generations to the current group of 20- and 30-year-olds, the so-called millennials, understanding these generations is a priority for some [.]. The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing.
Marketing Insider Group
NOVEMBER 7, 2017
No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts […]. The post How to Reach Your Audience with Content Distribution appeared first on Marketing Insider Group.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Contently
NOVEMBER 9, 2017
When it comes to writing and editing, my mantra has always been “less, but better.” That also applies to titles. Think of the editor slicing words off the computer screen, trying to chisel out the perfect headline that’s clear and entertaining. Print titles still manage to pull this off, which is probably why I get so much enjoyment out of our brainstorming sessions for The Contently Quarterly.
KoMarketing Associates
NOVEMBER 6, 2017
B2B marketers are widely adopting account-based marketing (ABM) strategies, and new research suggests that they are seeing success with these tactics. According to the annual “2017 ABM Benchmark Survey Report” from Demand Gen Report, the majority of B2B marketers (54 percent) claim that their ABM efforts are meeting organizational expectations. An additional 20 percent stated that they are exceeding organizational expectations.
Biznology
NOVEMBER 8, 2017
The advances in machine learning, automation, and robotics that we have witnessed over the last few years keeps bringing back the old “man versus machine” debate that is probably as old as technology itself—so old that it’s not even as gender-neutral as it should be. Some professions evolved due to technological advances while others disappeared or became peripheral in modern society.
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