Webbiquity
AUGUST 27, 2013
'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?
ViewPoint
AUGUST 29, 2013
'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. The Rise Of Inside Sales Is Shaking Up The Sales Pipeline. “The most successful organizations are realizing the vision of sales 2.0, by using the data, metrics and predictability that inside sales has always been known for,” says Anneke Seley, CEO of Reality Works Group.
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Digital B2B Marketing
AUGUST 27, 2013
'You don’t need more content. You need old content. I know, that’s not what you usually hear, so stick with me. Old content is the real king of content marketing. It’s why established publishers still have a huge advantage. It is why new successful publications like Huffington Post or Copyblogger really aren’t all that new. Better content isn’t enough when your competitors have good old content.
KoMarketing Associates
AUGUST 29, 2013
'B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.
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Biznology
AUGUST 27, 2013
'Image via CrunchBase. A couple years ago, SEO held a lot of secrets. But, no more. If you earn a lot of money in the United States , it behooves you to hire the best tax lawyer in order for you to exploit tax loopholes to the full extent — and letter — of the law; however, what would happen if all the loopholes were closed? When I am talking loopholes, I am not including tax exemptions, deductions, and credits — advantages that the IRS and the US government planned as incentiv
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Digital B2B Marketing
AUGUST 26, 2013
'We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages.
The Point
AUGUST 29, 2013
'A client asks: “How far in advance should we email invitations to our Webinars? We’ve always aimed for 2-3 weeks but management is saying that may be too much. Plus we don’t always have all the details in hand that far out. What’s the optimal notice for a typical Webinar?”. My response: “We recommend sending Webinar invitations a minimum of seven days prior to the event, and preferably two weeks if possible.
Marketing Insider Group
AUGUST 29, 2013
'I was recently honored to be asked by IDG Connect to participate in their “20 Questions” CMO series. They asked me questions to understand who is the person behind the B2B Marketing Insider blog. The questions range from where I was born, to my favorite song, to what makes for great marketing and more. While I would normally never devote a blog post to being all about me, I thought some of you might be interested to get a little bit more background on the guy behind the blog.
ViewPoint
AUGUST 27, 2013
'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. During a breakfast meeting with Steve last week, he got right down to business. “Man we are hurting. We’re in the hurt locker, we’re down, and I have no money to try to boost sales in the last quarter.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
AUGUST 26, 2013
'Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.
Customer Experience Matrix
AUGUST 29, 2013
'My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) since they’re clearly in a different business. But there’s another set of vendors that look very much like Mintigo, Infer, and Lattice Engines building detailed profiles by extracting data from Web sites, social networks, and
Crimson Marketing
AUGUST 26, 2013
'Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? Production – How do you make it easy to produce? Repurposing – How do you repurpose it to get the most out of it?
Direct Response Coach
AUGUST 28, 2013
'I have a blog (you’re reading it). I find it to be a good platform for writing articles like this one. Having a blog also serves as a built-in reminder that it’s time (or past time) to produce a new article. I know because I’ve been meaning to write this article for two weeks now. [.] The post How to create website content without a blog appeared first on McCarthy and King Marketing.
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Biznology
AUGUST 30, 2013
'Photo credit: c.saetre. For the past few years, I have been co-teaching a graduate-level class on social media marketing at Fairleigh Dickinson University with my friend and Biznology Master, Mike Moran. In the past, I have also taught classes at Pace University and Fordham University (my alma maters!) as well as teaching classes for the Brand Activation Association (formerly the Promotion Marketing Association) and the Point of Purchase Advertising Institute.
Convince & Convert
AUGUST 27, 2013
'Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement?
Crimson Marketing
AUGUST 29, 2013
'LISTEN FIRST. Take a step back to see what your audience is talking about is the first step in creating great content. The thought leadership of others can spur great ideas for your own blog posts and marketing messages. It can also create a conversation between you and other industry leaders. When you fully understand your audience, you are able to tailor your content to resonate with them.
Smashmouth Marketing
AUGUST 26, 2013
'Last week at Inbound, HubSpot announced a new product, Signals. In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot. You get an on-screen notification, as well as a summary list of activity that you can review. In short, Signals is an app that lets you know when and how to engage your leads-- timing, intelligence, and relevance.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
AUGUST 28, 2013
'Photo credit: Wikipedia. Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging is a valuable marketing tool that requires consistency. Sometimes the blank white screen in front of you is daunting, especially if you have no idea what to write.
ANNUITAS
AUGUST 27, 2013
'The following are three tips for developing a truly Buyer Centric Demand Generation Strategy.
Crimson Marketing
AUGUST 30, 2013
'Scribbling on your advertisement with what looks like Microsoft paint, will definitely get you hired these days: #BADMarketing .
Convince & Convert
AUGUST 25, 2013
'If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. This is the great benefit of Youtility – marketing so useful, people would pay for it (if asked).
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Vision Edge Marketing
AUGUST 29, 2013
' Jamie, the VP of Marketing at one of our manufacturing companies, in a recent conversation expressed excitement about securing someone from the finance group to support marketing data and analytics. “It took 2 years of lobbying but now we’ll be able to make better and more informed decisions,” said Jamie. To which I replied, “Awesome!” . Then, in my usual fashion, I asked a series of rapid-fire questions: .
Paul Gillin
AUGUST 30, 2013
'I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience? Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx.
Adobe Experience Cloud Blog
AUGUST 28, 2013
'Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? At Marketo, we’ve run 100s of email tests to discover what resonates well with our target audience. We have tested subject lines, messaging, personalization, from lines, and the list goes on and on. So, what have we found to be the most effective?
Convince & Convert
AUGUST 29, 2013
'In an unusual move motivated by sweet justice, Jim Beam Honey has hired famed Seinfeld attorney Jackie Chiles to, “Sue the Bears” and “Save the Bees.” In a campaign that seemingly takes a page from a Seinfeld episode, the bears, bees, and several hilarious videos follow suit. Featuring a video that humorously puts, “the class into class action lawsuits,” Chiles is seen being “hired” by Jim Beam to help advocate against the mischievous bears that steal all of the honey.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Industrial Marketing Today
AUGUST 26, 2013
'If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. There is a very good reason centuries [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Hinge Marketing
AUGUST 26, 2013
'Accounting and financial services have not been in the forefront of social media marketing. There are probably several reasons why this has been the case. First, most accountants and financial professionals chose their career for a reason. If they were strongly inclined toward marketing they probably would have chosen a different career. Second, these professions are, by tradition, fairly conservative.
Adobe Experience Cloud Blog
AUGUST 27, 2013
'Author: Jon Miller Welcome to wondrous and exciting world of marketing automation, where you will travel and explore a wide variety of capabilities found in marketing automation software. Enjoy the exciting activities available in Republic of Lead Management, relax in style on the island of CRMica, and be part of the hustle and bustle in the United States of Lead Generation.
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