Sat.Jun 28, 2014 - Fri.Jul 04, 2014

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Finding the brand positioning sweet spot

Savanta

'Managing a B2B brand isn’t easy. In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources: Brand building is a lower priority than activity which directly builds revenue in the short-term. Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values.

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Lead Generation: Streamlining the process for quality over quantity

markempa

'Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. According to Debbie, the process in place had been corrupted and broken by a system of incentives to drive lead volume with little check and balance in place for assessing lead quality before the handoff to Sales.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

'Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Google Webmaster Videos present a great opportunity to validate perspective on why B2B marketers should be focused on acquiring high quality, relevant links, f

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Scott Brinker, Ion Interactive’s Co-Founder and CTO: Hacks, Stacks and Apps—The New Tools of Technology Marketing [Podcast]

Crimson Marketing

'The technology marketing field continues to explode and evolve, with some experts estimating penetration well under 20%, despite thousands of marketing technology players in the field. Scott Brinker, CTO of Ion Interactive, shares his insights on the flowering of this ecosystem, the interaction of major and minor developers and how technology marketing organizations are keeping up with rapid advances.

Tools 187
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Marketing Wake Up Call – CASL and Email Deliverability

ANNUITAS

'Today’s the day marketers…July 1, 2014. Why so significant? Yes, it’s a short week due to the US holiday, but there is a more pressing business issue that you now really need to think about, Canadian Anti-Spam Legislation (CASL) is now in effect. Today marks the day some of you modern marketers may have been dreading – the end of free-wheeling, mass email marketing of a commercial electronic message (CEMO) without explicit consent from the recipient.

More Trending

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Has social business finally arrived?

Biznology

'Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change. Recently, though, some of the social business predictions that have been made during the last few years have begun to take hold.

Business 159
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Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

'Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news: “It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”.

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CMO’s…It’s Time to Align with Your CIO

ANNUITAS

'Note: This post first ran September 10, 2013 via the ANNUITAS blog. We are posting again because this topic is still a pressing issue and highly relevant today. Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more. The marketing technology landscape is massive and certainly technology is needed in order for CMOs to do their jobs effectively – but just because the CMO is soon

CMO 167
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A Stroll Down Out-of-Memory Lane

Webbiquity

'Ah, summer–grilling, campfires, water sports, family trips, watching the World Cup (at least until yesterday)… It’s easy to get distracted this time of year, and particularly this week, with national holidays in the U.S. and Canada. So in the spirit of taking a midsummer break from work, here’s a completely off-topic post. We were cleaning out a storage area in our basement helping an older friend clean out his basement recently when we came across a box of old computer

Cable 143
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Stop putting account links in your emails

Biznology

'For years, we’ve been giving people advice to avoid clicking on links in phishing emails. At one time, that was possible because the bad guys were inept. They had spelling errors, weird URLs, stupid-looking logos, ham-handed come-ons, and worse. If you took a moment to inspect the emails, you could tell it was fake. Those days are gone. Nowadays, the bad guys hire the best copywriters and designers so that even professionals would be hard-pressed to tell the fake from the real.

Phishing 143
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Why Marketing Analytics Are Needed For Growth

Crimson Marketing

'Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.” . To avoid falling into familiar patterns and approaches, “the best way for business leaders to improve marketing effectiveness is to integrate MROI options in a way t

Analytics 133
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Free Assessment – Let’s Find Out How the World Sees You

Convince & Convert

'Today is the six-year anniversary of the Convince & Convert blog. Since 2008, this blog and the community that surrounds it has grown from me and my Mom, to hundreds of thousands of marketers and businesspeople from all corners of the world. It’s been an amazing ride, and I thank every one of you for your support. But really, WHO ARE YOU?

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8 Elements of the Perfect Blog Post

B2B Marketing Traction

'What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action.

Opinions 121
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Are you brave enough for digital marketing?

Biznology

'I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students a year, I have probably seen just about every kind of digital marketing student you can imagine. And the longer that I do it, the more I have become convinced that the most important key to success is not knowledge.

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Happy Independence Eve!

Crimson Marketing

'As we prepare to celebrate our great nation’s birthday, let’s not forget this quote by Abraham Lincoln: “I like to see a man proud of the place in which he lives. I like to see a man live so that his place will be proud of him.” Have a fun and safe holiday weekend! Image: Courtesy of Wallpapers US. The post Happy Independence Eve!

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How This B2B Brand Marketed With Happy People Instead of a Huge Budget

Convince & Convert

'Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. Not to mention, this bootstrapped company didn’t have a huge budget to grow off of. What they did have, though, were happy customers. They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations.

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The 4 Things Digital Marketers are Missing

Adobe Experience Cloud Blog

'Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant. “Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. It also means that marketing has become so multi-channel and integrated that making a distinction is not only pointless – it’s restrictive.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Attention Web: What B2B Marketers Need to Know

Marketing Craftmanship

'For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing. In their 2001 book, The Attention Economy , social scholars Thomas Davenport and John Beck proposed that in today’s information-flooded world, the most scarce resource does not involve i

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The Odd Couple: Can Two Best Friends Align their Departments without Driving Each Other Crazy?

SugarCRM

'The post The Odd Couple: Can Two Best Friends Align their Departments without Driving Each Other Crazy? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

'Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. In order to get them to keep talking about you without getting burned out or feeling like their being used, you need to reward them.

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[IT Best Practices] Finding the Right Marketing Solution

Adobe Experience Cloud Blog

'Author: Johnny Cheng Back when I was in IT , my biggest fear was implementing a solution that no one liked – or worse, didn’t end up using. Being at a startup tech company, my IT budget was miniscule. This meant that aligning with other “well-funded” departments in my company, such as the marketing team, was always a challenge. If I’d had an unlimited budget, I would have always implemented complete turnkey solutions (for those not in IT, these are “off the shelf” ready to go soluti

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Webinar Recap: The Top 5 Brand Building Strategies

Hinge Marketing

'In last week’s webinar, we discussed The Top 5 Brand Building Strategies for professional services firms. The strength of a brand can be boiled down to the following equation: brand strength = reputation x visibility). But after defining what makes a professional services brand with this simple equation, what does brand success look like? With significant benefits like higher frequency of referrals and a higher close rate, brand building is worth prioritizing.

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The Marketing Automation Sales Cycle

SugarCRM

'The post The Marketing Automation Sales Cycle appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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How Your Brand Can Win Over Online Customers One Skeptic at a Time

Convince & Convert

'Image via BigStockPhoto.com Have you ever noticed how proud parents look at their toddlers’ crayon scribbles as though they’re admiring a Picasso painting? As humans, it’s easy to become biased when we’re attached to something. The way we see things doesn’t always match up to reality. This is an issue that’s all too prevalent among brands. Companies think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different.

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The Marketing Nation Roadshow [Interactive Map]

Adobe Experience Cloud Blog

'Author: Maggie Jones July is here, and our Marketing Nation Roadshow’s Summer of Innovation is well underway! Our team has already high-fived amazing marketers in Denver, Scottsdale, Toronto, Seattle, Austin, and Dallas — but we’re not done yet! As the summer goes on, we’ll be taking our show to Washington DC, Vancouver, Miami, Boston, Los Angeles, and more.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The 3 D’s of Brand Building In A/E/C

Hinge Marketing

'Here’s something to think about for all the A/E/C firms who think brand building isn’t important: if your firm had no branding, how would you differentiate yourself from other A/E/C firms? And if you couldn’t differentiate yourself, how would you expect to see long-term growth and profitability? You would look like every other shop on the block, and we definitely don’t want that!

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Sales and Marketing Automation

SugarCRM

'The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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Mean Tweets: The Dallas Cowboys Edition

Convince & Convert

'The Dallas Cowboys are taking a page from Jimmy Kimmel’s playbook by releasing their own version of the popular “Mean Tweets” skit. Originally introduced by Kimmel, the skit stars celebrities reading mean tweets aloud from fans. In the Dallas Cowboy’s rendition, it stars popular players like Tony Romo, Brandon Weeden, Dez Bryant, Jason Witten, and more, poking a little fun at themselves with not-so-nice tweets from fans.