markempa
FEBRUARY 8, 2011
What if someone asked you what your last words would be? In essence, that’s what Daniel Burstein , Director of Editorial Content for MECLABS, asked of me when he requested I publish my last blog post today. Of course, this isn’t my last post, but I like Daniel’s idea and am honored to join other top bloggers in sharing our most important message. For me, that’s to embrace the power of trust and let it drive everything we do.
Webbiquity
FEBRUARY 10, 2011
WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. Discover some great sources for free and reasonably-priced themes, essential plugins you may not be aware of, SEO tips, and other interesting techniques and hacks here in a dozen o
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NuSpark Consulting
FEBRUARY 7, 2011
Hey, Not So Fast with that SEO or Search Engine Optimization. I just wanted to address a few considerations when considering SEO for your website. Before thinking about SEO, let’s work backward and think about your website goals as it relates to lead generation. Ok. You have a website. You promote products or services. That’s what websites do. Promote.
Marketing Insider Group
FEBRUARY 8, 2011
Mobile is one of the hottest topics in B2B Marketing in 2011. More businesses are embracing smart-phones and tablets as part of their support and operations. And more people are moving their search and content interaction activities to their mobile devices. To meet this change in media habits, Marketers will spend upwards of $13 or $14 Billion dollars on Mobile Marketing in 2011 according to the Mobile Marketing Association as we discussed in Mobile Marketing In 2011 – Are You Ready?
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
markempa
FEBRUARY 8, 2011
What if someone asked you what your last words would be? In essence, that’s what Daniel Burstein , Director of Editorial Content for MECLABS, asked of me when he requested I publish my last blog post today. Of course, this isn’t my last post, but I like Daniel’s idea and am honored to join other top bloggers in sharing our most important message. For me, that’s to embrace the power of trust and let it drive everything we do.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Writing on the Web
FEBRUARY 7, 2011
(Guest post by Adam Kosloff ). You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional
Chris Koch
FEBRUARY 11, 2011
There’s lots of talk out there these days about the need for a technology guru within the B2B marketing department. Paul Dunay makes the case for one in this post, and Scott Brinker has been beating the drum for this for some time. Maybe I’m splitting hairs here, but I wonder about the long-term need for a marketing technologist. In the short term, I think marketing has a lot of catching up to do in terms of technology.
markempa
FEBRUARY 10, 2011
As you can see, my blog has a new look. That’s because it isn’t just my blog anymore. There are a multitude of thought-leading voices that deserve a platform, and I look forward to making sure this blog provides that opportunity. This will truly be a roundtable to discuss and explore the best ideas. Click here to see our regular contributors; I look forward to adding more in the coming months.
Webbiquity
FEBRUARY 11, 2011
Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Writing on the Web
FEBRUARY 10, 2011
Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of blogs written by smart professionals that haven’t been posted since last November.
The Point
FEBRUARY 8, 2011
Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). My contribution is reproduced (with permission) below.
Ambal's Amusings
FEBRUARY 8, 2011
Business-to-Business (B2B) marketers are finding that publishing valuable and relevant content on their blogs and websites is a sure shot way to gather more leads. Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011.
Tony Zambito
FEBRUARY 11, 2011
Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B Blogging Trends in 2011. It is an informative collaboration of ideas and highlights some key trends associated with the issues of blogging. I was honored to have contributed and noted some concerns related to the proliferation of blogging and how to consistently offer high value content. A challenge indeed for many of us who have found blogging to be an expression of ideas.&#
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Effective Marketer
FEBRUARY 7, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “, has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation.
Convince & Convert
FEBRUARY 9, 2011
Is the golden goose poisoned before it’s even an adult? The current relationship between companies and consumers via social media and email is unsustainable. The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfr
Biznology
FEBRUARY 10, 2011
Image by DavidErickson via Flickr. by Frank Reed. No wonder local Internet marketing is a mystery to many SMB's and even much larger businesses and organizations. Setting aside the fact that there are so many different channels, sites, directories etc that need to be considered, there is a new (and somewhat unfortunate) aspect that is creeping into the picture: complexity.
Adobe Experience Cloud Blog
FEBRUARY 7, 2011
by Maria Pergolino Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Although many think this, it’s simply not the case, as most run into barriers along the way. Barriers to successful implementation include simple, and sometimes complex, problems to resolve for many marketers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Effective Marketer
FEBRUARY 10, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. Slides should be available for download soon here. Key takeaways: Businesses are consumers (the boundaries between B2C and B2B are blurred when it comes to reading email) Try sending emails on weekends
Convince & Convert
FEBRUARY 8, 2011
And as one chapter ends, another begins. Today is the official release date of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social , my new book co-written with my friend Amber Naslund about how companies need to retool from the inside out to meet the real-time business challenges presented by social media. Many of you have purchased the book , and I thank you vigorously.
Biznology
FEBRUARY 9, 2011
Image by ???? via Flickr. by Tim Peter. One of the great things about online marketing is that there are so many paths to success. Some businesses succeed with search. Some rock the social sphere. And some achieve dizzying results with display. But these myriad opportunities can stop you in your tracks. Where do you begin? Well, I have some good news.
Adobe Experience Cloud Blog
FEBRUARY 10, 2011
by Maria Pergolino B2B sales forces have multiple challenges to contend with in today’s digital marketplace. Lead generation now requires an understanding of new channels and changing buyer behavior. Because sales has changed so drastically – with the buyer driving the decision making process, teams have to tap into ever expanding opportunities to meet consumers in all stages of the sales process.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Paul Gillin
FEBRUARY 7, 2011
It’s been a little more than 24 hours since Groupon aired the most offensive advertising campaign in history , and the company’s response to the outpouring of negative commentary has been a textbook example of how not to handle a crisis. The Groupon ads, which were intended to be parodies, used celebrities to stage mock public service announcements that ended in pitches for Groupon’s coupon service.
Industrial Marketing Today
FEBRUARY 7, 2011
As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. These EPC companies not only have a substantial presence (major employers) in Houston, Texas but they also have a large global footprint.
Biznology
FEBRUARY 8, 2011
Image via CrunchBase. I thoroughly enjoyed a gathering at the New York City Marketing Executives Networking Group (MENG), where I walked the attendees through a presentation on how to use Twitter personally and for company marketing. The attendees asked great questions (which might turn into blog posts themselves at some point), but for today I just want to make the slides available to all of you so that you can share these tips as well.
Adobe Experience Cloud Blog
FEBRUARY 8, 2011
by Maria Pergolino Just under one month ago Daniel Burstein, esteemed marketer and Director of Editorial Content for MECLABS, emailed me and a group of other marketing bloggers asking, “if you had one last blog post to write, what would it say?&# His question was based on “The Last Lecture” by Randy Pausch. This final lecture of a well-respected professor of computer science has been viewed tens of millions of times, because it is inspiring and filled with many life lessons that are appl
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Paul Gillin
FEBRUARY 7, 2011
CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. That industry is debt relief, a field that many people associate with fast talking pitchmen on late-night infomercials. But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right).
Industrial Marketing Today
FEBRUARY 7, 2011
As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. These EPC companies not only have a substantial presence (major employers) in Houston, Texas but they also have a large global footprint.
Biznology
FEBRUARY 7, 2011
Image by gotosira via Flickr. I updated the design on my Web site yesterday. (Yeah, I really know how to kick back on the weekends.) Take a look at it, if you dare. When you do, you might crinkle up your nose a bit, like when you come across this vaguely unappealing smell. I know that it isn't that good, but I have a reason for doing it this way. Updating everything on my Web site at once is just a bit too overwhelming for me.
Expert insights. Personalized for you.
202 
Let's personalize your content