Sat.Jun 29, 2013 - Fri.Jul 05, 2013

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Lead Generation: How Lithium Technologies uses webinars to grow its customer database

markempa

'Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Thomas is growing her database month over month – with minimal investment of resources – after discovering how her marketplace loves to learn through webinars.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

'Guest post by Alice Jenkins of How2become. Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

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How To Get Leads With Content Marketing

Marketing Insider Group

'In marketing, we are always challenged with the question: how to generate more leads for the business. When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list. But did you know that more than 60% of the business decision making process is complete before buyers reach out to a vendor or visit a vendor website?

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Are you a social media marketing hunter?

Biznology

'This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? This one’s about hunting. I have been writing and rewriting this post, but no matter what I do, it sounds violent and reeks of blood lust. I really don’t want to alienate you, my readers, by going into elaborate analogies about outfitting, hiding your scent, mastering the subtleties of the mating call, discussing matters of camouflage and concealment, getting of

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

'It has taken me some time to form a clear picture of Venntive. It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing.

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The Missing Link in B2B Demand Generation

ANNUITAS

'As a whole, most marketing leaders have missed the point that in order to adapt to the new buying process, their organizations need to change.

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Integrated Marketing is back–it’s the new SEO

Biznology

'Photo credit: michperu. How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? A friend of mine, Jeff Sauer gave a great presentation on how SEO is changing and where it is going in the future at the last meeting of the NJ chapter of MENG (Marketing Executives Networking Group).

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

'Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits. Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an emplo

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We Go Together Like Peanut Butter and Chocolate: Video and the Channel

Crimson Marketing

'Utilizing videos in the channel is the hot thing right now. But Why? you might ask: 1. Video has the ability to tell memorable stories. 2. People working in the channel don’t have time – they’re just too busy. Short videos are more likely to attract their attention than text. 3. Videos can be viewed all day any day. Viewers can check them out at the best time for them. 4.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Much Content Do You Need? Here’s a Formula

Convince & Convert

'Image from Bigstock.com. I was in St. Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. It was on the official book launch day , so that was a milestone to remember. Also memorable was a great question from the audience. One of the three ways to create Youtility – marketing so useful, people would pay for it – is to answer every customer question.

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Why is your website search lousy?

Biznology

'Photo credit: YOU & I tee. Most websites have a lousy search facility. As a web user, you probably agree with that assertion. You’ve tried searching websites and you hardly ever find what you are looking for–at least not without a lot of work. But how about your website? What is the search like there? You might not want to admit it, but it probably isn’t as good as it could be.

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Your Company has Graduated to Marketing Automation– Now What?

Adobe Experience Cloud Blog

'Author: Justin Gray When a brand seeks to harness the power of marketing automation, it’s easy to be distracted by expecting dramatic results right away. You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign. But sales and marketing professionals alike need to remember that in order to get the most out of their investment in marketing automation , thoughtful implementation doesn’

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Friday Inspiration

Crimson Marketing

'It’s so true. Sometimes it’s hard for us to see what lies just beyond the next sharp turn. Nothing feels good about giving up. So don’t do it! . Hope everyone is enjoying their festivities this holiday. Have a great (and safe) Independence Day weekend! Image: Courtesy of Strategy Lab.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Winning the Marketing Battle Between Help and Hype

Convince & Convert

'Image via socialconfidencecenter.com. In almost every presentation I work up, there is one line that invariably finds its way onto a slide: “Adding value through the timely publishing of useful content is the best way to generate goodwill in the communities you operate in.” A blogger who I really respect a lot, Jay Baer, has just published a book called Youtility and the tag line for it is: “Why smart marketing is about help not hype.” The extended blurb for the book goe

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Success and the Social Initiative

Biznology

'Photo credit: Wikipedia. In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be pushed forward. Business leaders might perceive a need to be up-to-date on the latest technology and applications or as social beings, might seek to be included in the networks that everyone is talking about.

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How Marketing Can Earn the Trust of the C-Suite

Adobe Experience Cloud Blog

'Author: Jeff Ogden Everyone in marketing wants to become a trusted partner of the C-suite. But what’s the best way to do that? That’s what we’ll explore in this post – we want to help you gain greater respect and job security. In order to earn the trust of the C-Suite, you as marketers need to first truly understand the C-Suite and how they are measured.

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Is your marketing automated yet?

Direct Response Coach

'One of the major advantages we have today is that so much of your marketing can be automated. The idea of setting up a system once and then putting it on auto-pilot is very appealing. And the good news is you don’t need an expensive marketing automation system to do this. A $15 a month account with [.] The post Is your marketing automated yet?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Deal with Brand Controversy on Social Media

Convince & Convert

'Janice Person, Monsanto @JPlovesCOTTON. Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud

ANNUITAS

'Industry observers say the acquisition helps to fill some gaps in Adobe’s Marketing Cloud but still leaves the company without a CRM platform.

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Pain Killers vs. Vitamins in Email Writing

Adobe Experience Cloud Blog

'Author: Phillip Chen Does your product or feature solve a pain point? Or is it an additional benefit? Before I write any emails, these are the questions I ask myself. Since I write a lot of the email marketing assets for our lead nurture tracks, I need to think about how to market or talk about our new products and features, especially in the different tracks we have e.g.

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Industrial Content Marketing is NOT New

Industrial Marketing Today

'Manufacturers and industrial companies have been using content marketing for a long time whether they know it or not. What do I mean? Product Releases have been a staple of [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Target Introduces #SummerUp Decision Maker on Vine

Convince & Convert

'Can’t decide what to do with your summer day? Simply view Target’s #SummerUp decision maker on the company’s Vine account for a fun idea. Equal parts clever and addictive, the Vine is incredibly fast-paced and jam-packed with fun summer activity ideas. When the viewer taps their finger on their smartphone screen, the video pauses, landing on something to do.

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11 Marketing Lessons to be Learned from Driving

Ambal's Amusings

'11 Marketing Lessons to be Learned from Driving from Ambal Balakrishnan.

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How to Simplify Your Complex Event Programs Using Marketing Automation

Adobe Experience Cloud Blog

'Author: Amy Palmer The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. I put tokens all over in my barren backyard, and updated them once with a beautiful pink flower – and suddenly my backyard was covered in flowers. Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs!

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Gordon Gekko is So Last Century

Paul Gillin

'More evidence that the values of the modern workforce are changing not just in the U.S. but worldwide comes from a new Thomson Reuters survey of more than 1,000 professionals in Brazil, China, India, the U.K. and the U.S. The key finding is that a majority of workers today say they are more motivated by what they do than how much they make. The majority of Americans would rather have a job they enjoy (72%) than one that pays well (28%).

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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When your digital and online marketing is working

Leading Results Rambings

'Here is a note we recently got from a client. Names have been changed to keep anonymity, but the results are clear. “Last week a company called XYZ widgets visited our web site. They were in our CRM system, but we didn’t have them in our pipeline due to management changes and difficulty getting through to speak with someone. Our sales team member called the company after their visit to our website was recorded and reported through the Visitor Insights tool that you installed on our websi

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10 Quick Tips for Getting More Business Value Out of Twitter

Hubspot

'Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users , the probability that your prospects, leads, and customers are using the Twitter is high. This means conversations that could drive business value are happening; they''re just surrounded by irrelevant clutter. So how can marketers navigate this social network and prioritize their time so they''re only reviewing the tweets that are most important to them?

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The Unlikely Pair of B2B and Facebook with Chats

EMagine B2B Blog

'In a previous post, we discussed the advantages and dynamics of Twitter Chats for B2B companies. Recently, Facebook has created new functionality whereby you are able to reply to comments. So, the natural progression would lead us to the conclusion that, like Twitter, Facebook would be a beneficial platform for a Facebook chat. There are strategic benefits to hosing a Facebook chat.