Buzz Marketing for Technology

NOVEMBER 17, 2010

Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service.

Brand Identity 195

Brand Identity Branding Digg Multi-Channel 195

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake. Let me explain why: For every 100 raw leads, only 4 to 7 are ready to buy.

Marketing Budget 191

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 191

Webbiquity

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there

Social Media 186

Social Media Media Digg PR 186

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21.

Eloqua 183

Eloqua Allocation Enterprise Management Lead Scoring 183

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Point

NOVEMBER 15, 2010

Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. The primary means of increasing relevancy is by utilizing segmentation, i.e. segmenting your list and tailoring your message accordingly.

Lead Nurturing 178

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 178

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake. Let me explain why: For every 100 raw leads, only 4 to 7 are ready to buy.

Marketing Budget 152

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 152

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Despite past losses, the company is in a strong position to continue to compete aggressively. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 million for 2009 and "triple that" ($13.5 million) for 2010.

Marketo 177

Marketo Enterprise Management Marketing Automation Services Marketing Management 177

Smashmouth Marketing

NOVEMBER 17, 2010

In a perfect world, all of our marketing efforts work exactly to plan, don't they? Unfortunately, our world isn't perfect, and as great as our plans may seem at the beginning, sometimes they're going to fail. Sometimes, they're going to fail miserabley. But, much like a rising star in the boxing circuit, the victory comes not from how many times you get knocked down, but rather, how many times you can get back up.

Planning 145

Planning Paid Search Agency Buyer Personas Lead Gen 145

Writing on the Web

NOVEMBER 16, 2010

If you’re going to create content that grabs readers’ attention, sparks emotional engagement, and gets them to take action, you need to know what makes people tick. Although traditionally the heart is referred to as “the ticker,&# it’s the brain that runs the show. Your brain: Occupies 2-3% of your body space. Is a small organ of 1,500 cubic centimeters.

Content Marketing 144

Content Marketing Planning Tips Digg 144

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Tony Zambito

NOVEMBER 15, 2010

Image by J. Stephen Conn via Flickr. We, as a country, have just witnessed another mid-term election of the House as well as Governor races in various states.  Opposing sentiments are running deeper and the polarization continues to put a paralyzing stranglehold on the Congress and Senate.  The widening gap between the two parties severely affecting the ability to legislate as our founding fathers had envisioned.  This past election made me think about parallels to the ongoing

Buyer Personas 141

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 141

Customer Experience Matrix

NOVEMBER 17, 2010

So.our friends at Marketo announced today that they've received another $25 million in venture funding. As one of their competitors snippily commented on Twitter, "Does that make the total $50M or $60M? I lost track." I've lost track too, but it doesn't really matter. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market.

Marketo 176

Marketo Demand Generation Lead Ranking Marketing Automation 176

LeadSloth

NOVEMBER 16, 2010

Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Database Segmentation. Segmentation came up several times.

Marketing Automation Services 130

Marketing Automation Services Work Management Marketing Automation Marketing Management 130

Writing on the Web

NOVEMBER 15, 2010

What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs.

Lead Scoring 136

Lead Scoring Lead Ranking Digg Differentiation 136

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Biznology

NOVEMBER 18, 2010

Image via CrunchBase. by Eva Lyford. Occasionally, I am asked what the point of foursquare is. OK, more than occasionally—a lot. I think people see a lot of potential in the app generally, but aren't quite sure how to use it. That's an easy question for me. From my standpoint, it's just a game—a game with some interesting social features.

Case Study 117

Case Study Case Studies Social Media Social Marketing 117

Customer Experience Matrix

NOVEMBER 13, 2010

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. They're a good choice for companies that need something simple yet powerful. Predictive modeling is widely used by consumer marketers to select names for mailing lists and to decide which products to offer existing customers. These models are typically built by statisticians with tools like SAS and SPSS.

Lead Ranking 166

Lead Ranking Marketing Automation Services Cost Lead Scoring 166

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Building a brand through social strategies doesn’t happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building. This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements.

Twitter 100

Twitter B2B Marketing Tips Planning 100

Writing on the Web

NOVEMBER 16, 2010

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Somewhow in my family it meant you were in real trouble when you were “in dutch…&#.

Media 126

Media Digg Custom Publishing Buzz 126

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

NOVEMBER 19, 2010

Image by renaissancechambara via Flickr. by Frank Reed. As the local component of the online space continues to heat up, it is starting to get very crowded. There is Google, Facebook, Groupon, foursquare, Gowalla, Yahoo, Bing, Yelp, IYP, YellowBook, Merchant Circle, InsiderPages etc, etc., etc.—the list goes on and on. As with anything in life, if there are a lot of options, you are either happy for the choices or confused and frustrated by too many options.

SMB 113

SMB Internet Marketing Work Management Google 113

Paul Gillin

NOVEMBER 17, 2010

I tend to be a skeptic about new technology, probably a consequence of 25 years of seeing cool demos of products that never worked very well in real life. I tend to be a late adopter, too. I only got on the smart phone bandwagon a year ago after Apple had already shipped 100 million of them. I was also blasé about the iPad when it was announced in January.

Web 2.0 99

Web 2.0 Verticals Forecasting Amazon 99

Adobe Experience Cloud Blog

NOVEMBER 17, 2010

In this still challenging post recessionary environment, CEOs continue to be urgently focused on growth. As the leading Revenue Performance Management company, Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century. Today I share the exciting news that Marketo has received $25M in venture funding, led by Institutional Venture Partners.

Marketo 95

Marketo B2B Thought Leadership Thought Leadership Advertising Agencies 95

Convince & Convert

NOVEMBER 15, 2010

Tweet Today, I’m participating in a project with 20+ other bloggers. Each of us is writing a haiku about a recent experience we’ve had with a brand. Devised by the crafty Aaron Strout from Powered , this Brand Haiku initiative is set up so that you can link from here to the next blogger on the chain, and then from that blog to the next one, etc.

Brand Identity 111

Brand Identity Branding Blogger Tagging 111

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

NOVEMBER 15, 2010

Image by cackhanded via Flickr. Because I am a household name (at least in my own household), sometimes I am sent books to review for this blog. Once in a while, I actually read them and review them, such as today, for the Joanne Cantor book Conquer CyberOverload. The book is chock-full of useful advice for taming your cyber-demons, but it's mostly for taming yourself--getting you out of the bad habits that lower productivity and create stress, with multitasking perhaps being #1 on the demon hit

Internet Marketing 110

Internet Marketing Case Studies Work Management Tagging 110

Industrial Marketing Today

NOVEMBER 14, 2010

In most manufacturing and industrial companies, engineering, sales and marketing operate in their own silos, barely acknowledging each other’s existence. The disconnect is strong and distinct. As clichéd as this may sound, it seems Engineers are from Mars, Marketers are from Venus. I feel I am qualified to talk about this problem because I am an engineer who makes a living as an industrial marketer.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Work Management CMO 87

Adobe Experience Cloud Blog

NOVEMBER 19, 2010

In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. In a previous blog post we reviewed the three Rs of content marketing – reorganize, rewrite and retire. In this post, we will summarize the basics. First off, how do you define content marketing? What is it? Content marketing is the creation and sharing of content for the purpose of promoting a product or service.

B2B Marketing 84

B2B Marketing Content Marketing B2B Thought Leadership Lead Scoring 84

ViewPoint

NOVEMBER 16, 2010

Lead Generation 156

Lead Generation Practices Generation Best Practices 156

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

NOVEMBER 16, 2010

Image by circulating via Flickr. An entire cottage industry has arisen that does nothing but track Google's movements, and I am as guilty of this obsessive Google watching as everyone else. But is reacting to Google's every move the path to success? I am reminded of hockey great Wayne Gretsky, who always explained his uncanny ability as "skating to where the puck is going to be.

Google 104

Google Tagging Organization 104

MLT Creative

NOVEMBER 16, 2010

If you’re like me, you’re a bald, 30 something, B2B marketer. If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. This report covers just about everything under the sun in terms of what marketers are doing, how they’re doing it and how it’s working for them.

Social Media 68

Social Media Allocation ROI B to B 68

Adobe Experience Cloud Blog

NOVEMBER 15, 2010

Marketo’s CEO, Phil Fernandez was invited, once again, to share his thoughts on the weekly SLMA Radio show. In case you missed it, download the recording here or read below for a quick summary. Phil was recently inspired by reading Michael E. Porter’s book, Competitive Advantage: Creating and Sustaining Superior Performance , which talks about the value change in business, and how business needs to change their processes as well as understand the investments that are associated with these proce

Cold Calling 76

Cold Calling Forecasting CMO Stats 76