Sat.Jan 22, 2011 - Fri.Jan 28, 2011

Trending Sources

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Create video emails? Flowtown.

Tools 106

What Are the Top-10 Marketing Books?

Everything Technology Marketing

There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. Chan Kim, Renée Mauborgne) Inside the Tornado (Geoffrey A.

Moving from Demand Generation to Revenue Performance Management

B2B Lead Generation Blog

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. In it, they describe what the companies that out-perform and out-compete their peers have in common: Revenue Performance Management, and Brian Kardon, Eloqua’s Chief Marketing Officer, perfectly articulates the goals of today’s smartest marketers. What a synchronicity. Register now

Lead Generation: Digital Strategies to Create New Sales Opportunities

Acquiring Minds

I wrote the below article for an eBook on digital marketing to be published shortly by CustomerThink. wanted to let you know that I will be presenting at an upcoming Summit on B2B Digital Marketing from CustomerThink. The Summit consists of  three live webinars on the future of B2B digital marketing. You can find more information here: [link]. Why Invest in Lead Generation? Tips for Success.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

It used to be said that any publicity is good publicity. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain …. This is why PR needs to move from fixating on getting ink in Publications to getting digital ink in Conversations. But a quick Google search and bingo digital ink is indelible.

The four keys to tweet success

grow - Practical Marketing Solutions

A few months ago my friend Dr. Ben Hanna led an extensive statistical study to discover the optimal tweeting strategy by running matched tests of tweets over period of weeks. He uncovered some very interesting ideas that will help you get more out of every tweet! The study showed tweet quality is MUCH more important than quantity.  guess this finding verifies my hunch. Any surprises? 

A B2B Marketing-Lead Generation Fable: “The Lead That Jack Sold”

NuSpark

If you remember the fable, The House That Jack Built , then you’ll enjoy the below. The fable below shows a typical flow of how a b2b lead can become a sale through a solid marketing process and lead management strategy. Have a little fun… The Lead That Jack Sold. This is the lead that Jack sold. This is the CRM that gave the lead that Jack sold. This is the high lead score that … [ visit site to read more ]. Marketing Strategy Uncategorized

Win Tickets

MI6 Marketing Agency

Enter Our Draw for Free Tickets to The Art of Marketing Conference. Riding the heels of a sold out tour in 2010 this years event includes a stop in Toronto on Monday March 7th, 2011. Learn about Creativity and Innovation, Brand Strategy & Growth, Social Media and Word of Mouth Marketing, Consumer Behaviour & the Psychology of Choice and Brand Measurement and Metrics. Five Fabulous Speakers.

Laugh and Learn featuring the Fearless Competitor – Top B2B Ideas of 2010 – The Winner!

Fearless Competitor

In this special edition, we announce the winner of the 2010 Best B2B marketing idea. The Linkedin community has spoken too and they agree. Congratulations to our winner! Kinaxis with their remarkable series – SuiteMates. Congratulations to Kirsten Watson, Director … Continue reading → Content marketing Demand Generation Fearless Competitor Laugh and Learn Leadership Management best practices Marketing Marketing Automation

LinkedIn Just Turned You Into a Butterfly

grow - Practical Marketing Solutions

Don’t you thing these stupid new media “visualizations&# have gone too far? The picture above is not a map of Africa on Acid, it’s a new LinkedIn product called InMaps. Here is how the company describes it: “InMaps is an interactive visual representation of your professional universe. Will somebody please hand me a freaking pie chart so I can soothe myself? 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

2011: The year of personal brands

Chris Koch

This is the year that the personal brand begins to do battle with the corporate brand. think we need to let the personal brand win—especially in B2B. Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search. It’s relevant but still a step removed from the truly personal connection. We need the equivalent of organic search, where our people rise to the top on their own, independent of their corporate affiliations. Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand.

28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Words of wisdom from two industry leaders: Trish Bertuzzi, Inside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or it is not. Cost per lead is a narrow look at the success of a program. Autodialers?

“I really need to become a better golfer”

Fearless Competitor

What is the best way to improve my golf game? We’re using golf to illustrate a mistake B2B marketers make each and every day when they post an opening for “lead generation expert&# on Linkedin. They’re looking for someone to … Continue reading → Content marketing Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Automation marketing campaigns Remarkable content Sales 2.0 sales funnel sales-ready leads Social Media value proposition voicemail strategies webinars

Improve your blog. Stop writing for an audience!

grow - Practical Marketing Solutions

I’m a little freaked about this post.  I’m afraid people will read only the blog headline and get out their pitchforks and torches.  So please glance at least a few more sentences before hitting the comment section, OK? I’d like to challenge this beloved notion — perhaps this social media myth — that you blog for a community, not yourself. Or money.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Prospecting Is a Marathon, Not a Sprint.

Sales Lead Dynamics

Prospects are hard to reach.Very hard. They don’t answer the phone (Thank you, Caller ID!). They don’t respond to emails.  And forget about a return call.  If they’ve never heard of you, they don’t know what you offer. They don’t know your reputation. Why should they bother talking to you? Besides all that, prospects are bombarded by emails and voicemails all day. And they are besieged by vendors.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. How do the new keyword targeting options work?

Community Manager Appreciation: Secrets of B2B Communities

Leader Networks

In honor of this week's Community Manager Appreciation Day -- what, you haven't thanked yours yet? -- I'm presenting this Q&A with one of the best community managers I've ever worked with: Barbara Steinberg. Here are a few things Barbara learned. Vanessa: What were some of the biggest challenges you faced at ComputerWorld? Barbara: Two experiences managing Executive Suite come to mind.

How a Blog Went From Zero to AdAge 100 in Nine Months

grow - Practical Marketing Solutions

The success of {grow} has been stranger than science fiction and a wonderful surprise.  In less than nine months, it’s rocketed up the charts from being unranked to as high as 65 on the Ad Age list of global marketing blogs. My friend Adam Vincenzini recently asked me to describe the keys to this success. I’m not sure I can — which I understand is a wholly unacceptable answer!

Aging 47

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

“Quest For The Marketing Technologist”

Blue Focus Marketing

“Is Marketing Talking to IT?”. The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” Or for that matter, “Is IT talking to marketing?”. Marketing – IT:  Dysfunctional Behavior? Technologists were never decision makers, yet they ruled their own world.   Both departments created silos rather than collaborate. 

CMO 37

5 Tips for Killer Presentations

Fearless Competitor

Sorry, dear readers, but I’m on a bit of a rant.   If I see one more boring PowerPoint presentation, I’m going to vomit! Let’s keep this really simple. What should be in a PowerPoint presentation? Few words — if you have … Continue reading → Presentation skills

Words 35

15 Useful Twitter Tools for B2B Social Media

Social Media B2B

With Twitter such an important social media platform and with so many Twitter tools available, we thought we’d highlight a few that could be valuable to the social media managers in your B2B organization. Here’s a list of 15 tools you may find useful: 1. BirdHerd. BirdHerd is Twitter made easy for groups and teams to update a single Twitter account. Cost: Free. 2. Twtpoll. Get Feedback.

Tools 34

The Real Truth About Mexico

Writing on the Web

At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Violence touches the lives of many everywhere. Crime in Mexico. per 100,000 inhabitants. Digg this!

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. According to recent research , 9 out of 10 B2B buyers say that when they’re ready to buy, they’ll find you. 93% of these decision makers use search to begin the buying process. What common SEO mistakes are critical to avoid? How important are footer links to SEO? SEO Basics. What Is SEO, Really?

SEO 33

How to hire your next marketing leader

Fearless Competitor

Are you looking for results from your next marketing leader? How will you know what to look for? For another point of view, we highly recommend you read “The Hardest Job to Fill&# We wish to thank Ken Rosen of … Continue reading → CMO recruiting

View 33

Savvy Week in Review - January 28

Savvy B2B Marketing

Another week has flown by. And with it, lots of great ideas have scrolled across our screens. We're sharing the best of the bunch with you here. Enjoy! And if other inspiring posts caught your eye this week, be sure to point us to them in the comments. Thanks! Who comes first in your marketing content? by @ardath421 Ardath Albee challenges marketers to take a hard look at how well they're staying focused on prospects and customers. The State Of The Union In B2B Marketing by @brennermichael Michael Brenner tackles some of the biggest questions surrounding B2B Marketing. Pop quiz on Monday!

Will Twitter More Than Triple Revenues In 2011?

Social Marketing Forum

People may be all “a twitter” about Twitter, but can it make any money? That’s a question that comes up quite a bit regarding one of the leading social media platforms on the planet right now. eMarketer is predicting Twitter could earn $150 million in revenue in 2011. That’s a big boost compared to 2010. Research Social media marketing eMarketer Twitter

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Mi6 Quick Tip #1

MI6 Marketing Agency

Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Wikipedia definition ]. Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Flickr is a good tool to use to organize your photos. There are other advantages to using Flickr as we will leave those for future quick tips. Real World Example: Silicon Halton. Silicon Halton [ Website ] is a grass root technology community in Halton Region. Ryan is a member of Silicon Halton. To Consider. Related Posts.

Tips 30

How to Find New Customers celebrates its 2nd birthday

Fearless Competitor

Happy Birthday, How to Find New Customers! It was two years ago this very day, January 27th, 2009, How to Find New Customers was born.  And what a two year run it has been! It was on that date that Jon … Continue reading → Easy lead generation Fearless Competitor lead generation Lead Nurturing Management best practices Marketing Marketing Automation marketing campaigns marketing sales Simple lead generation

Sales 32

Virtual Event Vendor Checklist Part 1: Event Support and Experience

PR Meets Marketing

I highlighted three basic types of virtual events. In subsequent posts, I plan to highlight key questions you should ask as you evaluate your virtual event technology provider under the following

Content Curation vs. Content Creation

Sazbean

Just like anything in business, people expect value from their social media relationships. An important way to provide value to your network via social media is through a content strategy. content strategy can include content that you create, as well as content you curate or share from other sources. How much content should you create versus curate? There’s definite value in content curation.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Getting Personal with Customer References: Matchmaking that Works

Savvy B2B Marketing

We're pleased to present this guest post by Joshua Horwitz, president and founder at Boulder Logic. Read on for Joshua's insights into why it makes sense to help your prospects and customers connect -- and how to go about it. So, you’ve got a bunch of satisfied customers willing to brag about you and your brand, and you’ve also got a ton of hot prospects eager to hear more. Here’s one example.

Who will win Best B2B Marketing Idea of 2010?

Fearless Competitor

Announced today at 11am ET right here. Filed under: Management best practices, Marketing. Management best practices Marketing

Best 29

What Makes Good Online Marketing Content?

Social Marketing Forum

The issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor. The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response? Blogging Content marketing Opinion content marketing content marketing strategy email marketing engagement interactive marketing online marketing relevance

The Video of the Book: Social Marketing to the Business Customer

Paul Gillin

Check out the new video Eric Schwartzman put together for our book about B2B social media marketing ! B2B book video

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

B2B Marketing Automation Report Is Ready.My Web Site, Not So Much

Customer Experience Matrix

The good news is, my new B2B Marketing Automation report (more formally: the Vendor Selection Tool, or VEST) is now available. The bad news is I can't actually sell it online, despite the best efforts of Web masters on two continents. But the good news is I'm more than happy to take credit card orders directly if you send me an email or give me a call. Email is info@raabguide.com. To recap a bit, the new report is based on a survey of 18 vendors, who answered nearly 200 questions about their products and companies. See my posts over the past few weeks for details on that. So far so good.