Sat.Mar 07, 2009 - Fri.Mar 13, 2009

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Social Media Expert: How long does it take to become one?

Buzz Marketing for Technology

So I was reading Malcolm Gladwell’s latest book The Outliers the other night and he goes into a discussion about Violinists and on how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist. But 1 hour a day x 5 days a week means you would be a social media master in about 38 years! years.

Lead Scoring - Caps and Buckets

Digital Body Language

The first step of any lead scoring initiative is careful planning of what you want to score and how you want to score it. This is essentially the "question" you are asking that the lead scoring algorithm will be able to answer. For example, understanding who a buyer is vs how interested that buyer is at this moment in time are very different questions. Is viewing 10 worth 30?

A Seminal Moment for Social Media – How Can We Avoid Layoffs

Marketing Edge

I have thought for a long time that for society to gain the maximum benefits from social media many current cultures in a typical corporate structure would need to change. From legal to finance, HR to PR, the ways of the last 100 years would need to change if transparency is to be rewarded, and improvement was to be an accepted continuing process. Levy’s blog is called Running a Hospital.

Strategic B2B Marketing Tactics to Get You Through the Recession

B2B Marketing Traction

Blog entries and articles about how to market in this recession seem ubiquitous. Everywhere you go, someone has an opinion on this. Here's mine. 1. Focus your marketing messages on cost savings and revenue generation

B2B 2

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Marketing-for-Leads Guide: Step 10 – How will you reach the best prospects?

Sales Lead Insights

Step 10: Determine how to reach the best companies and contacts. After you have identified the right companies and contacts to target with your B2B lead generation efforts, you need to determine the best ways to reach them. The first step is to determine to what media your target audience is exposed to. For example, which magazines do they read? In addition, you should think about the.

Employees, Social Media, and Superstar Economics

Digital Body Language

I was watching a great video from 1981 the other day talking about how, in the future, it might be possible (albeit absurd) to get the content of a newspaper on your computer. You could tell from the tone of the announcer that this concept was patently absurd to her. Who would ever do that? It may not be as absurd as it at first seems. So, as a marketer, influencing these influencers is critical.

Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? With real stories! Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time.

Less Email, More Web 2.0

B2B Marketing Traction

As job losses and market downturns increased in the beginning of this year, I wanted a way to reach out to technology and manufacturing businesses to provide some marketing new insight. But I just couldn't bring myself to send out yet

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Marketing-for-Leads Guide: Step 10 - How will you reach the best prospects?

Sales Lead Insights

Step 10: Determine how to reach the best companies and contacts. After you have identified the right companies and contacts to target with your B2B lead generation efforts, you need to determine the best ways to reach them. The first step is to determine to what media your target audience is exposed to. For example, which magazines do they read? In addition, you should think about the.

how to use social media - lessons from ama digital conference

The Effective Marketer

this past friday (march 6) the ama tampa bay chapter hosted an incredible full day event called the digital marketing conference. the room was packet (the number i heard was 80 attendees) and a lot of information was flowing to and from

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

My Guest Stint on Media Bullseye Podcast

PR Meets Marketing

This morning, I was a guest on the Media Bullseye Podcast. Thanks to Jenny and Chip for having me this morning. We discussed the role of social media for finding me my job, what is true authority, and the decline of the print media industry. Listen to the podcast.  . technorati tags: Media Bullseye Podcast Public Relations Authority Media industry Print Newspapers. del.icio.us tags: Media Bullseye Podcast Public Relations Authority Media industry Print Newspapers. icerocket tags: Media Bullseye Podcast Public Relations Authority Media industry Print Newspapers.  .

South by Southwest is a Big Deal

Marketing Edge

The South by Southwest festival in Austin, TX which combines music, film, and Interactive media has become a major destination for trends and social interaction. Sure, it’s a social technology conference, but it’s a music festival and an arts venue. It’s the kind of event that represents more of what the future will be, collaboration and cross-pollination. Yes, the larger the show the more unwieldy it becomes, but the benefit of mixing the disciplines is a dynamic learning environment. There is no replacement for being in Austin, TX right now, but there are ways to feel like you are there.

How Much Is a Link Worth?

eMarketing Strategist

A link can be worth £100 ($139) or it can be worth 1p (1¢). came across the following question on LinkedIn today and thought it perfectly illustrated the question “What is a link worth?”. Here’s the question: I’m doing some work with a client who has used a linkbuilding service to help with their SEO in the past but at £100 per month it wasn’t exactly cheap! Can anyone recommend someone they’ve used for this service who delivers results but doesn’t charge silly fees? Except if you own the directory.). So, The question should be “What links did they get you?”.

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better time management with smart calendars

The Effective Marketer

use your calendar to your advantage. using calendar the smart way. i've noticed throughout the years that if something is not on my task list it won't get done. yes, i may remember the task from time to time and i write it down in a

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Revisiting PR Firms and Social Media

PR Meets Marketing

The response to my post on which PR firms ha s d a social media presence was, well, more than I expected. My post received 66 comments while Jeremiah Owyang’s post had 47 comments. When reviewing the comments, you could see two audiences emerging: those who believe that you have to practice what you preach and. those who believed that corporate presence wasn’t as important as much as the work that was done for clients and the individual participation within those firms.  . To the A few  firms that did proactively update their profilesm thank you. Overall, here is the breakdown:  .

Measuring Messages As You Build Relationships

Marketing Edge

Time 25:48. When people ask me what is the ROI on a social media relationship I often think of my wife. Let’s see we are married 22 years, have 5 kids that have yet to complete college, braces, went through 2 Suburbans vehicles for the last 10 years, I mean there are not many cars that can hold a family of 7. figure financially this relationship might not be the jackpot most CFOs would appreciate. raise this point first because as the web becomes more social, the quantification that corporate America has come to rely on for every action seems a bit callous when it comes to time spent online.

Mobile Mania - PWB Marketing Communications

PWB Marketing Blog

Notes from SAS Analyst Conference

Customer Experience Matrix

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. The presentations are considered confidential, so I can’t go into details. But I think it’s okay to share a few points that struck me. credit and other financial risk analysis are a very strong business for the company right now. This isn’t news, but I hadn’t quite realized how fully the company had committed to this approach. The SAS “framework” (they avoid the term “platform”) might draw from a conventional warehouse, exist alongside it, or replace it altogether.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

BANT - It's Not Always The Lead Score

Smashmouth Marketing

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Ahhhhh. brianjcarroll : Read post by @nivenor1 : SCOTSMAN vs. BANT for Effective Lead Management asserts "BANT" isn't enough. Do you agree? link]. mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0 is all about the Buy Cycle not the Sales Cycle. (I responded). Good sales people can help create BANT. Absolutely not.

TriNet: Sweet Music - Targeting of Purchase-Ready Buyers

Digital Body Language

I talk a lot about using lead scoring to understand what stage a prospect is in their own buying process. also talk quite a bit about analyzing the value of inquiries vs the value of qualified leads. It was great talking with Ian Brown and team at TriNet during the writing of Digital Body Language , as they done a great job of this style of very precise targeting. By understanding first who was at which stage of the buying process , and second, what the value was of moving those specific prospects to the next step , TriNet was able to offer a significant incentive.

Networking & Photos from the Sales 2.0 Conference

Acquiring Minds

The Sales 2.0 Conference in San Francisco was a great opportunity to chat and catch-up with luminaries from the B2B Sales & Marketing world. The first day I sat at a table with Garth Moulton , VP of Community /Co-Founder at Jigsaw and blogger. Last fall, I had met Garth in Chicago when I spoke at a Chicago Association of Direct Marketing conference sponsored by Jigsaw. Garth and I spoke for a few minutes on best practices in using Jigsaw. Laura noted to me some of the obstacles that large businesses face in adopting social media. world. Conference

What Client Surveys Tell Us

E-Quip

I'm in the midst of doing another client survey, this one for an international engineering firm and long-time client of mine. It still amazes me that so few A/E firms do this on a regular basis. always uncover a few surprises, revealing that firms don't know their clients as well as they'd like to think. This is an obvious conclusion. Flexibility is important. know; this can drive us nutty.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Best Practices in Pipeline Velocity?

B2B Marketing Confidential

A client of mine is having challenges forecasting and managing the pipeline. They sell servers and storage (typically smaller deals 25K - 100K). Was curious what others have traditionally seen in terms of deal cycle times (defined as

Optimizing Your Site for the Mobile User

B2B SEO

There are multiple parties involved in the B2B purchase decision. While several parties have the ability to influence the purchase decision (e.g., purchasing personnel), those with the ability to make the decision are typically very busy, often spending significant time on the road, in airports, in meetings. They may not be tethered to their laptop, [.].

High Points on the Social Media Landscape

WebMarketCentral

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. Another is to look at the different types of websites and tools that comprise the social media landscape. The intent of the lists below is to categorize the landscape and show the most prominent sites in each category. They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. Social Tagging

Gravity Summit Slide Presentations

Cliff Allen on Marketing

I recently mentioned that I attended the Gravity Summit one-day seminar on social media marketing. Here are slide presentations from representatives of three large brands on how they have used social media marketing: Yahoo. Sprint. In addition, here are slide presentations from two social media consultants who presented examples of clients they've helped: David Reis. Rodney Rumford , co-producer of the event. These presentations show what's possible by using social media to raise awareness of brands.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Gravity Summit Slide Presentations

Cliff Allen on Marketing

I recently mentioned that I attended the Gravity Summit one-day seminar on social media marketing. Here are slide presentations from representatives of three large brands on how they have used social media marketing: Yahoo. Sprint. In addition, here are slide presentations from two social media consultants who presented examples of clients they've helped: David Reis. Rodney Rumford , co-producer of the event. These presentations show what's possible by using social media to raise awareness of brands.

Gravity Summit

Cliff Allen on Marketing

Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign. Create social media profiles on sites such as Facebook, MySpace, Twitter, and others.

Gravity Summit

Cliff Allen on Marketing

Social media marketing is the current "hot" marketing technique that marketers are turning to. recently attended the one-day Gravity Summit seminar on social media marketing. The speakers from Sony, Sprint, and Yahoo presented excellent examples on how major brands can generate attention for a product by using social media. And, representatives from social media marketing agencies described how they help clients plan, implement, and monitor a social media marketing campaign. Create social media profiles on sites such as Facebook, MySpace, Twitter, and others.

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