markempa

MAY 5, 2008

Last year, I wrote a post on giving away ideas to proactively educate and attract future customers. I was surprised that it generated such a lively discussion. Michael Stelzner wrote the following comment on my post back then, “I have been giving away my trade secrets for years (against the advice of advisors). The results have been amazing. The fact is that folks look to you as a thought leader when you share your secrets.

Education 120

Education Generation Paper Video Marketing 120

Anything Goes Marketing

MAY 7, 2008

Do you have a lot of bounce backs in your database? Keeping your data clean is a top priority for the marketers I speak with. I was just reading a good article on Marketing Sherpa that outlines " 4 Ways to Fix Misspelled Email Addresses ". I really liked one of the ideas which involves displaying the email address to the web visitor as part of a second step in the registration process.

Landing Pages 100

Landing Pages Ideal Customer Profiles Profiling Tagging 100

Buzz Marketing for Technology

MAY 4, 2008

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

JotForm

MAY 4, 2008

It’s always fun to experiment different techniques and learn how to work with various aspects of Adobe Photoshop to spice up boring pictures and make them into works of arts and masterpieces. So, if you’re interested in learning some new skills, whether you’re a beginner, intermedi.

Effectiveness 54

Effectiveness 54

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readwrite

MAY 8, 2008

Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics. Interested in finding websites that get a lot of traffic from young, childless, US “Hispanics” with an annual income over $100k per year? Quantcast suggests you check out HolaMun2 , Reggaetonline.net and Power106.fm.

Demographics 40

Demographics Traffic Paid Search Agency Advertising Mediums 40

Customer Experience Matrix

MAY 8, 2008

It took me some time to form a clear picture of analytical database vendor Infobright , despite an excellent white paper that seems to have since vanished from their Web site. [Note: Per Susan Davis' comment below, they have since reloaded it here.] Infobright’s product, named BrightHouse, confused me because it is a SQL-compatible, columnar database, which makes it sound similar to systems like Vertica and ParAccel (click here for my ParAccel entry).

Analytics 120

Analytics Analysis Software Click Rate 120

WebMarketCentral

MAY 5, 2008

My first post on this topic generated a few comments and quite a few emails. Again, price is only one of several factors to consider when selecting a hosted marketing email platform. Here are three other key criteria. 1) Deliverability: A couple of people pointed out that some of the lower-priced platforms use shared IP addresses; if anything remotely spammy makes it way through, system administrators simply block these in total.

Pricing 20

Pricing Price Comparison Service 20