Customer Experience Matrix

MAY 11, 2007

Last Tuesday, email marketer Silverpop announced it was acquiring Vtrenz , which provides an integrated email / Web marketing suite. This is the third recent acquisition by a email service provider—the others being Kefta by Actiom Impact and Loyalty Matrix by Responsys. I think it’s the most intriguing of the three, because the other two primarily added analytical capabilities, while Vtrenz adds a strong Web marketing component.

Vtrenz 120

Vtrenz Press Acquisitions Loyalty 120

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Smashmouth Marketing

MAY 10, 2007

I have a couple fun things I do on a regular basis. Things that make me feel good because I'm making others feel good or learn something new. I love sharing knowledge and good fortune. The first is just silly. When I'm walking somewhere and realize I have a penny in my pocket, I'll drop it. I imagine making someone's day when they find their "lucky penny" and spend the rest of their day on a semi-high.

RSS 100

RSS Paper Tagging Spending 100

Buzz Marketing for Technology

MAY 9, 2007

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

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Webinar Metrics

Customer Experience Matrix

MAY 7, 2007

One final thought on last week’s string regarding LTV vs. product-based metrics. The precise relationship between LTV and conventional measures such as profit and cash flow is this: profit and cash flows are constraints, while LTV is what you optimize. Now that we’ve cleared that up, I’d like to point out that today’s New York Times has not one but two articles on mobile marketing.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Lead Scoring Lead Ranking 120

Smashmouth Marketing

MAY 7, 2007

After years of removing viruses and pop ups and ad-ware from my kid's computers, I finally tried an experiment, which led to another experiment. Like most of us, I have old computers in storage. In my case, I have 3 or 4 just stacked up. Not even real old, mind you, but in the 700 Mhz - 1Ghz range.decent little boxes. So after reading about Ubuntu for months on LifeHacker , one of my favorite blogs, I decided to give it a shot.

Paid Search Agency 100

Paid Search Agency Tagging Training Ads 100

Buzz Marketing for Technology

MAY 7, 2007

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

WebMarketCentral

MAY 10, 2007

Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches. StyleFeeder A place to share links to style and fashion-related sites and pages: great buys, cool items and shopping sites. Interesting to the right demographic, but not applicable for general business use. indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons. 1) The site states that " indiamarks is a social bookmarking service f

Web 2.0 20

Web 2.0 Tagging Peer-to-peer RSS 20

Customer Experience Matrix

MAY 8, 2007

I could easily fill several blogs with personal tales of poor customer experiences, but don’t generally feel it adds any value. Today I’ll make an exception, only because the story illustrates how incredibly inept even a presumably sophisticated organization can be. Plus I’m really annoyed. So, I walk into my local Chase Bank branch (yes, we’re naming names here) around 11:30 a.m. to make a quick deposit when there won’t be a line.

Telemarketing 120

Telemarketing Work Management Barriers Marketing Management 120

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

WebMarketCentral

MAY 7, 2007

Although I generally try to keep the tone of this blog positive and avoid disparagement, it's important to expose what doesn't work as well as what does. Saves you the time and trouble. With that in mind, here are 11 Web 2.0 social tagging sites to avoid. If the owner of any of these sites cares to fix their problems and contact me, I'll be happy to post an update. folkd.com On my first attempt at registration, I tried five different email addresses; the service kept saying "email address alread

Web 2.0 20

Web 2.0 Tagging Validation Work Management 20