Act-On
SEPTEMBER 13, 2018
Not seeing the engagement and conversions you'd like? Here are a few tips for better outbound content engagement and establishing credibility with leads.
KoMarketing Associates
SEPTEMBER 11, 2018
It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. While SEO isn’t alone in feeling the pain of proving ROI, it does face some unique challenges.
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Marketing Insider Group
SEPTEMBER 12, 2018
When we’re putting together a marketing team, we look for experience. We want people—whether internal hires or an agency team—to have an understanding of our business. It reduces the learning curve, and holds the promise of them being able to help us move forward quickly. But this approach is limiting. That’s because another term for […]. The post How Curiosity Makes Brand Storytelling Come to Life appeared first on Marketing Insider Group.
Zoominfo
SEPTEMBER 12, 2018
Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and often the most frustrating method of sales prospecting communication—and that’s voicemail. . There’s no way around it—sales reps spend a lot of time leaving voicemails, and unfortunately, most go unanswered. Consider these statistics ( source ): 15% of a sales rep’s time is spent leaving voicemails. 80% of calls go to voicemail, and 90% of first time voicemai
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
InsightSquared
SEPTEMBER 13, 2018
With less than two weeks until Dreamforce ‘18 , it’s time to plan how you will spend your four days in San Francisco. With more than 3,000 in the agenda builder to choose from, planning which sessions you will attend can be overwhelming. The potential to develop new skills, network with thousands of attendees, and elevate your career are endless, so planning your days strategically is the key to success.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
SEPTEMBER 10, 2018
Voice search plays a huge role in how users search. According to research as of January 2018, one billion voice searches are occurring each month. That number will only grow as more people embrace the use of digital assistants. In fact, comScore estimates that half of all searches will be voice by 2020. Voice search has already […]. The post How Voice Search Is Impacting Content Marketing?
SendX
SEPTEMBER 9, 2018
Share this Infographic On Your Site <p><strong>Please include attribution to sendx.io with this graphic.</strong><br /><br /><a href="[link] src="[link] alt="Cart Abandonment Infographic" /></a></p> Sign Up For Free.
KoMarketing Associates
SEPTEMBER 10, 2018
Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward. SAS, Intel, and Accenture recently teamed up with the Harvard Business Review to conduct the “Real-Time Analytics: The Key to Unlocking Customer Insights and Driving the Customer Experience” report.
Webbiquity
SEPTEMBER 13, 2018
Guest post by Juliana Marulanda. Being an entrepreneur means being your own boss. Unfortunately, it can also mean being your own salesperson, marketer , human resources manager, and accountant all at once. Out of necessity, most small businesses start out this way after all. As your client base starts to grow, however, so should your team. While it’s tempting to think that you can continue handling every business operation by yourself because (1) it saves money since since you’re not hiring and
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
SEPTEMBER 14, 2018
Even before you implement the most ideal methodology when it comes to marketing, you need to make sure you are approaching it in the right frame of mind and with the right persona. It doesn’t matter if it is in person or via the internet. If you are in a bad mood, that will permeate […]. The post Before Agile Marketing Think About The Attitude of Marketing appeared first on Marketing Insider Group.
Biznology
SEPTEMBER 13, 2018
The announcement that Nike is now using Colin Kaepernick, one of the most divisive American athletes in our time, to promote its brand was stunning, and guaranteed to further polarize a very partisan society. Most major companies steer away from stances that will surely anger so many constituents. Then why did Nike introduce such a controversial figure in its new “Just Do It” campaign?
KoMarketing Associates
SEPTEMBER 11, 2018
As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. The majority (58 percent) said that their top priority is to convert leads into customers.
Webbiquity
SEPTEMBER 11, 2018
What do B2B marketers identify as their biggest challenge as we heard toward 2019? What one content marketing tactic do almost all of them embrace? Which lead generation tactics do they disagree about? Which is perhaps the most overlooked? These are a few of the questions that will be answered in a webinar on Tuesday, September 18th, hosted by B2BMarketingZone.com.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing Insider Group
SEPTEMBER 13, 2018
Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal. You think you used […]. The post A Guide to Researching Leads Before a Sales Call appeared first on Marketing Insider Group.
Biznology
SEPTEMBER 10, 2018
Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired results. As I’ve prepared I’ve realized that as important as the process is, that process will only be as good as the thinking that goes into it. In other words, garbage in, garbage out.
KoMarketing Associates
SEPTEMBER 13, 2018
You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Part of this is making it more exclusive. Require an email address or contact information for big pieces of content, like ebooks and white papers.
Adobe Experience Cloud Blog
SEPTEMBER 14, 2018
Let’s talk about rebrands. No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed. Recall, if you may, the Uber logo refresh in February 2016? The internet had a field day asking themselves what the new logo looked like, much to the chagrin of Uber, who ultimately went back to their traditional black and white logo desi
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
SEPTEMBER 10, 2018
You’ve worked hard to get a company brand and service you are proud of. You also are pushing hard to look for ways to get the word out and help your target audience feel the same level of passion you do for your brand. This is also where your company’s marketing department comes in. And […]. The post Are You Ignoring Your Biggest Marketing Asset?
Biznology
SEPTEMBER 14, 2018
As someone who has been working in various forms of AI off and on since the ’80s, I have heard all sorts of dire predictions of what will happen to us feeble humans when AI finally arrives. Skynet might be the stuff of fiction, but it’s the kind of scary idea that toys with our imaginations. When we aren’t worried that the machines will make the human race extinct, we worry that it will take our jobs away.
KoMarketing Associates
SEPTEMBER 12, 2018
As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. When asked what they saw as their primary role of the marketing function within their organization, the top answer (64 percent) said delivering business growth.
Oktopost
SEPTEMBER 11, 2018
So you wrote a great article, crafted social posts, and scheduled them across the networks. Two weeks later, you view your social analytics and see no clicks, no likes, no shares – zero social engagement. What went wrong? Think, for a moment, about what makes you engage with a B2B brand’s content. Perhaps you know […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Marketing Insider Group
SEPTEMBER 13, 2018
There are many aspects of motivation that could be analyzed, discussed, dissected, applied, and then analyzed all over again. But, that could result in boredom, especially if you are more interested in getting something done… as a content marketer. So, let’s keep it relevant but simple, ok? Let’s get down to the nuts and bolts […].
Biznology
SEPTEMBER 12, 2018
According to The Guardian, 60% of online advertising spending is going to fraudsters. Even if you don’t believe that (I do), suppose it was just 20%? Wouldn’t you want to do something about that? I mean, it’s as if I asked you if you would like a 20% budget increase. Yes, right? Ad fraud is similar to a lot of problems out there. It’s human nature to ignore problems that we don’t know how to solve–after all, why upset yourself over problems beyond your control
NuSpark Consulting
SEPTEMBER 9, 2018
An overview of bidding strategies for Google Ads. Which bidding approach is right for you? Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions. Choosing the right bidding type can make all the difference in your paid search performance. That means conversion rate, cost per conversion, and return on investment.
Contently
SEPTEMBER 10, 2018
I’m a big believer that the first day back at work after Labor Day should include free margaritas. That’s partially why I love the annual speaker drinks on the opening night of Content Marketing World. But mostly, it’s because I get unfiltered access to what the smartest minds in content marketing are thinking about right now. After a week of drinks, keynotes, dinners, and hallway reunions at CMW, here are the three big content marketing themes I’ve been thinking about on
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Marketing Insider Group
SEPTEMBER 11, 2018
Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success. And, about three-quarters of B2B content marketers have cited events as the most effective part of their content marketing strategy. […].
Act-On
SEPTEMBER 12, 2018
Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing opportunities.
Only B2B
SEPTEMBER 14, 2018
9-Point Checklist: Generate More Leads via Website Have you thought of what lead can mean before you go on? Defining what lead is for you can help you set. The post appeared first on ONLY B2B.
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