markempa
APRIL 1, 2013
Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? A member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. I posed this question to Ellie Mirman and Shreesha Ramdas.
Marketing Insider Group
APRIL 2, 2013
As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? In our previous interviews, we’ve discussed the future of Digital Marketing , Personal Branding , Content Brands , Customer Brands , Creativity , Big Data , Customer Experience , Thought Leadership , the Future of Search , the Science of Marketing and many more….
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Customer Experience Matrix
APRIL 3, 2013
B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. (See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match. Reachforce’s core business is assembling data on marketing prospects, which it then sells for as many uses as possible: appending to Web leads, enhancing existing databases, and buying
ViewPoint
APRIL 2, 2013
Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell.
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KoMarketing Associates
APRIL 2, 2013
We’ve all been there: a blank page, a blinking cursor, a looming deadline. Writer’s block. It can strike at any time, whether you’ve just fired off your most impressive work to-date and you’re ready to tackle the next assignment or you’ve been struggling to find the words for your last few pieces of writing. Many who consider themselves “real” writers will try to tell you that writer’s block doesn’t exist.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Customer Experience Matrix
APRIL 2, 2013
Marketo made good today on its promise to file for an initial public offering (IPO). Congratulations to them for reaching this step. It’s a major accomplishment. The S-1 registration statement gives considerable new information about Marketo’s business. Revenue for 2012 is reported at $58.4 million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier.
ViewPoint
APRIL 4, 2013
'Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space. PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Sales Coaching - The Use and Abuse of Modeling. According to Richard Ruff, co-founder of Sales Horizon, sales managers should demonstrate or model sales skills to reps.
Biznology
APRIL 2, 2013
If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing. That said, enough does go on each and every day in your office, amongst your staff, in your business, in your industry, with you and your very own personal brand that you need
Webbiquity
APRIL 1, 2013
Guest post by Megan Totka. Think about the business structure where you work. What happens if you call in sick? Are you on a team of coworkers or are you the sole contributor in your department? Quite possibly you’ve never really thought about a sick day as anything other than what it is. You know you’ll be playing catch-up for a few days, but the business goes on.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Customer Experience Matrix
APRIL 1, 2013
I spent part of last week at Infusionsoft ’s annual conference, InfusionCon, drinking the Kool-Aid and soaking up the Arizona sun. Pleasant as the 80 degree temperatures were to a refugee from the still-wintry Northeast, the real warmth at the conference came from 2,300 attendees bubbling with enthusiasm for their entrepreneurial adventures and how Infusionsoft supports them.
Savanta
APRIL 2, 2013
What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes. Sub-prime mortgages hidden within bundles of triple-A rated loans. Dodgy surveys parading as fact. This deception – whether intentional or accidental – has far-reaching repercussions. In the case of faulty research it can lead to sub-optimal decisions and missed opportunities.
Biznology
APRIL 1, 2013
Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital.
Digital B2B Marketing
APRIL 2, 2013
No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
B2B Marketing Traction
APRIL 5, 2013
'Social media is not a place to express anger or admonish people publicly. It is a place to add value, have conversations, and express opinions, even if you disagree. The Sendgrid tweet incident. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Basically, a woman attending the conference was offended by sexual comments made by two men sitting behind her.
Writing on the Web
APRIL 3, 2013
You know that your blog is a key part of your search strategy , but do you know how to get the most out of it? What would Oscar Wilde advise for better blogging ? Thousands of blog guides exist, but do they really help or just cloud the issue further? This is what you need to know when it comes writing to a better blog, one that’s really readable.
Biznology
APRIL 4, 2013
'Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. I explained how this model doesn’t work especially well in digital, where the target audience is more skeptical and proactive than in traditional media.
ANNUITAS
APRIL 2, 2013
Demand programs strategized? Check. Marketing automation optimized? Check. Lead scoring model established, service level agreements in place, integration fine tuned? Check, check, check. Now we can sit in the break room and enjoy some wasabi peas and Mr. Pibb Zero as we watch the revenue roll in, right? WRONG. Demand Process Transformation SM is a lot of work and the work continues even after you think you have your task list completed.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Buzz Marketing for Technology
APRIL 4, 2013
'Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. Back in the day, we had to rely on “inferred interests” gathered from demographics, psychographics and other data to estimate what segments might have higher than average propensity to have that interest and then broadcast various messages at them, hoping we just might hit them at
Digital B2B Marketing
APRIL 4, 2013
'Question everything you hear, see or read. Yes, everything. Everyone has a bias. Everyone applies their own spin. Everyone has something to sell. The only thing you can rely on is your own understanding and knowledge, developed through your own investigation and experience. In marketing, and particularly in B2B marketing where we have fewer sources of reliable information, we are all looking for new opportunities for our business.
Biznology
APRIL 3, 2013
Photo credit: trixie. Does allowing third-party content on your site make you nervous? While most small business owners are hesitant to let outsiders write their material, they are missing out on some opportunities for company growth without third-party help. Take a look at some common concerns, and suggestions for overcoming them, when it comes to third-party content.
The Effective Marketer
APRIL 4, 2013
'That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). 12% growth in yea
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Direct Response Coach
APRIL 4, 2013
'Headlines and titles serve on the front lines of marketing communications. If they don’t do their job, nothing else matters. I know. I know. “Snakes on a Plane” gives me the creeps too. Remember when this movie came out? It was 2005 and as soon as it was released, it became an Internet craze. People [.] The post ‘Snakes on a Plane’ and the power of compelling headlines appeared first on McCarthy and King Marketing.
Convince & Convert
APRIL 5, 2013
'Callan Green, Sony @callanpaola. Callan Green , Senior Social Media Specialist at Sony , joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
Biznology
APRIL 5, 2013
'Credit: Seth1492. What does innovation look like? Is innovation something that only big companies like Apple and Google can do? Absolutely not! Innovation is simply finding a way to provide a “little something extra” to your customers with things they value. Every organization can be innovative. Want to see innovation? Take a look at gas station bathrooms.
Savanta
APRIL 2, 2013
'What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes. Sub-prime mortgages hidden within bundles of triple-A rated loans. Dodgy surveys parading as fact. This deception – whether intentional or accidental – has far-reaching repercussions. In the case of faulty research it can lead to sub-optimal decisions and missed opportunities.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Crimson Marketing
APRIL 4, 2013
'We recently ran across an article about steering your strategic marketing efforts in the right direction by avoiding common B2B marketing misconceptions. The 7 misconceptions listed below seem to be a good start: . Branding isn’t as important in B2B as it is in B2C. Last-click measurement provides an accurate picture of where your marketing dollars are working.
Convince & Convert
MARCH 30, 2013
Image by BigStock.com. Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. The most endangered word in social media today is “no” as social media managers and governance councils are embracing myriad social opportunities because….well, they often don’t really know why.
B2B Marketing Traction
APRIL 3, 2013
If you’re considering hiring marketing staff, one of your options is to outsource this key function. To decide if outsourcing is an option for you, do a simple cost analysis. The cost of employing full-time staff over outsourcing is increasing, because of mandatory health insurance, workers comp insurance and other increasing costs. Some business owners are making the decision to hire employees for core competencies and outsource functions such as accounting and finance, HR, legal counsel,
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