Sat.Nov 07, 2009 - Fri.Nov 13, 2009

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Lead Generation Check list – Part 6: A Multi-modal lead generation approach

markempa

This is the sixth in an eight-part series I’m calling the ‘Lead Generation Checklist. I wanted to provide a checklist that helps organizations optimize their lead generation process. My first post highlighted the mindset we SHOULD have – one that involves “pulling” not pushing; one that will help to ensure we are engaging and helpful as marketers; in the second installment, I offered tips for repairing the rift between sales and marketing ; thirdly, I outlined steps for creating an ideal custome

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ClickInsights: What is your favorite case study? Why do you like it?

Ambal's Amusings

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? We have invited Case Study Experts to answer this query: "Give one example of your most favorite case study and why you like it" Cindy King. Blog CindyKing Twitter CindyKing.

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What to look for in a Social Media Marketer?

Buzz Marketing for Technology

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Typically this means hire someone who knows our “space” really well and someone who is an expert in social media.

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Citrix Email Campaign Crashes on Takeoff

The Point

Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. Then there’s a string of lukewarm benefits that really say nothing – or more precisely, nothing specific and compelling – about why online meetings and GoToMeeting in particular is worthy of my investment.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Design Lead Nurturing Programs that Drive Sales webinar on 11/19 with Ardath Albee

markempa

You’ve probably seen a lot of discussions regarding lead nurturing lately. People want to know: How can I create enough content with my organization’s limited resources? How can we develop a nurturing program that actually builds our pipeline? What measurements will help us consistently create great outcomes? To help marketers answer these questions, I have invited Ardath Albee to join me for the next B2B Lead G eneration Roundtable webinar.

More Trending

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Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

Tweet. I just finished reading two books about trust, Trust Agents and The Trusted Advisor. Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. Here are some of my takeaways from the books.

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Lead Gen Tip: How to Produce A Successful Webinar

Smashmouth Marketing

I had the pleasure today of participating in the Richardson Connect webinar series. Nigel Edelshain of Sales 2.0 and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process.

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50 Most Influential People in Lead Management

markempa

I heard the Sales Lead Management Association is looking for who you think are the 50 most influential people in lead management. Voting ends on November 13th and you can vote for up to 5 people at once if you like. I was humbled to see that I was included on the list along with a lot of of people I really like and respect. Click her to cast your vote It's sure nice seeing positive input from readers like you.

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What to look for in a Social Media Marketer?

Buzz Marketing for Technology

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Typically this means hire someone who knows our “space” really well and someone who is an expert in social media.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether.

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Is Your About Us Page First or Last?

B2B Marketing Traction

Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

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Lead Gen Tips: How to Produce A Successful Webinar

Smashmouth Marketing

I had the pleasure today of participating in the Richardson Connect webinar series. Nigel Edelshain of Sales 2.0 and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process.

Lead Gen 100
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Are Your PDFs Social Media Friendly?

Proteus B2B Marketing

If they’re not, they should be. White papers, eBooks, case studies, best practice guides…when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools. At the same time, they’re expensive to create. They’re also hard to get into the hands of the right people. Further, in the B2B market, you may [.].

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether.

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Is Your About Us Page First or Last?

B2B Marketing Traction

Tweet. In my last blog entry, Trust: Get It, Measure It, Grow It Online or Offline , I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al. The exercise made me think of an issue I’ve seen on a lot of web sites: the position of the About Us page. I take note when an About Us page is the first one on a web site menu.

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Driving Revenue: Ten Actions Senior Management Must Take Immediately

ViewPoint

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ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team. (Read time = 3-4 minutes) One of the first investigations that marketers tackle when entering the social media game is likely to be Twitter. Near the top of the Twitter investigation will likely be re-tweets (RTs): their value, characteristics, and strategies for gaining traction as will impact message persistence.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Pay For Performance Demand Generation, Appointment Setting & Leads: Got Green Leads?

Smashmouth Marketing

Produced this presentation for LinkedIn/Slideshare. Green Leads 101.

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Is Your About Us Page First or Last?

B2B Marketing Traction

Tweet. In my last blog entry, Trust: Get It, Measure It, Grow It Online or Offline , I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al. The exercise made me think of an issue I’ve seen on a lot of web sites: the position of the About Us page. I take note when an About Us page is the first one on a web site menu.

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Best Practices from the Front Lines: Thought Leadership with Mark Fidelman

Adobe Experience Cloud Blog

Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? In our newest B2B marketing thought leadership interview , Mark Fidelman is the EVP of Sales at MindTouch and author of " Open Source Best Practices 2009 " talks about open source success and using marketing automation to achieve it.

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6 New B2B Blogs Added to the Big List for November. Now 220 Blogs!

Proteus B2B Marketing

We continue to find more B2B blogs and receive suggested additions for the the Big List of B2B Marketing and Sales Blogs. This month we’ve got 6 more great blogs to add. Be sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for your site. If you want to import the [.]. Tags: B2B Social Media.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Big Collection Of Free Design Textures

JotForm

Knowing your resources is important in all aspects of design. You could be working on a new draft and realize you are missing one thing, texture. Textures are not always beautiful by themselves and many can appear quite boring, but when you add texture to your design, it gives that little bit of de.

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Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

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The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009

Adobe Experience Cloud Blog

Are you a B2B Marketer planning to be in the San Francisco Bay area next week? If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! Why? Three Reasons: Awesome Location! I don’t think it gets much cooler than the St. Regis in San Fran cisco. We’ll be out on the beautiful terrace, but don’t worry- it will be tented to keep everyone warm.

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Look who’s back

Wondering Out Loud

Been a while since I’ve been here. My last post dates back to October 1 and I’ve not been back since. I’ve had a very, well, to put it simply, changed filled few months. The company I went to work for in January 2000, SoftBrands, announced an agreement to be acquired by Infor. Infor is a $2 billion enterprise software firm located in Alpharetta, GA.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Why are teachers the worst listeners?

Dahle Communication

Being in the education world for a long time I have come to realize a few things. One of those is the simple fact that teachers are the absolute worst audience you will ever have. Its something I never thought would be possible. Teachers demand respect from their students and want them to make sure they are listening so they can learn something. In my aspects as a speech teacher, I always stress the importance of listening as a sign of respect to the person speaking.

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Making it rain with Cloud Computing from Microsoft

The ROI Guy

To coincide with the launch of Windows Azure Platform at Microsoft's PDC conference in Los Angeles, Alinean has been researching weather this new Cloud Computing platform from Microsoft can deliver tangible benefits and a solid return on investment (ROI). Interviewing several early adoptors of Windows Azure worldwide revealed not surprisingly that the Windows Azure Platform can help organizations reduce capital investment requirements, and drive operational cost savings in managing and supportin

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Creating a New Customer Every Few Days – Marketo’s Secret Sauce to Sales Success

Adobe Experience Cloud Blog

Last week I helped moderate the webinar, Marketo’s Secret Sauce for Sales Success. It is a sequel to one of Marketo’s most popular webinars. The Secret Sauce to Demand Generation , given by Jon Miller, VP of Marketing at Marketo about how we generate leads and nurture them through the buying process. This webinar has had hundreds of views and shares the exact reports, plans, and scoring that Marketo uses to prepare leads for our sales team.

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